Керівник відділу трейд-маркетингу (Food and Beverage)

Vitmark-Ukraine — a large Ukrainian FMCG company opens a competition for the position of Head of Trade Marketing Department (Food & Beverage)/Керівник відділу торговельного/ трейд-маркетингу (харчові продукти та напої) .

Responsibilities:

• Develops and implements annual trade marketing plans aligned with brand and category objectives, considering marketing calendar, seasonality and market trends;
• Designs & incorporates trade activations guidelines regarding brands, sub-categories, skus and channels in cooperation with Distribution and KA teams in order to support effective customers planning;
• Manages trade development funds of key retailers and distributors, negotiating favorable contracts terms, pricing structures, and promotional placements for assigned brands;
• Collaborates with Marketing/Sales teams to ensure seamless integration of trade marketing initiatives with broader brand strategies;
• Develops and oversees the execution of in-store marketing campaigns, including promotional displays, product activations, and impactful point-of-sale (POS) materials;
• Generates merchandising standards implementation and plans execution guidelines by channel/customer/ category and brand. Actively participates in Category management projects in key customers, based on market, category and brand insights;
• Leads the development of targeted marketing materials and training programs for sales teams to improve product knowledge and sales effectiveness;
• Tracks and analyses the performance of trade marketing programs (e.g., sales uplift, promotional effectiveness) to measure ROI and identify areas for improvement;
• Manages a team of trade marketing professionals, providing coaching, mentorship, and performance feedback;
• Analyses market research data to identify sales opportunities, emerging trends, and promotional strategies;
• Stays current on industry trends and best trade marketing practices within the food & beverage sector, including shopper insights and digital marketing strategies.

Qualifications:

• Degree in Marketing, Business Administration, or related field;
• 5+ years of experience in trade marketing within FMCG industry, ideally with a leading Food & Beverage company (at least 2 years in managerial function);
• Proven track record of success in developing and executing trade marketing programs that have demonstrably increased sales growth, brand awareness, and market share;
• Strong analytical and problem-solving skills with a focus on data-driven decision making;
• Excellent communication, interpersonal, and negotiation skills with the ability to build strong relationships across all levels within the trade channel;
• Experience in managing a team and fostering a collaborative work environment.
• Proficiency in Microsoft Office Suite, CRM software, and marketing analytics tools.

Additional Skills (desirable):

• Experience with trade promotion management (TPM) software;
• Understanding of category management principles within the food & beverage retail space;
• Knowledge of digital marketing strategies and their application to trade marketing initiatives;
• Experience working with Nielsen data or similar market research tools.

Compensation:

Competitive salary and benefits package commensurate with experience.