Контактна інформація

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Досвід роботи

Media Buying Team Lead

з 11.2022 по 10.2023 (11 місяців)
NDA, Дистанційно (Маркетинг, реклама, PR)

Key points:
- Building a department from scratch;
- iGaming niche;
- WW market;
- In-App traffic sources;

Key responsibilities:
- Ensuring efficiency and optimization of business processes within the department;
- Leading and motivating a team to achieve the company's strategic goals;
- Implementation and use of technology solutions to optimize business processes and increase productivity;
- Interaction with the finance department to optimize budgeting and financial resources management;

Digital Marketer

з 02.2022 по 02.2023 (1 рік)
Synov-Systems, Дистанційно (Маркетинг, реклама, PR)

Key points:
- Advertising budget in the range of 60,000$ per month;
- eСommerce niche;
- US market;
- Google Ads traffic source;

Key responsibilities:
- Development and implementation of digital marketing funnels;
- Management of advertising campaigns;
- Analyzing data and metrics to evaluate the effectiveness of advertising campaigns;
- Strategic planning and adaptation of marketing initiatives to changing market and audience requirements;

Media Buying Team Lead

з 04.2020 по 03.2021 (11 місяців)
Topinad, Одеса (Маркетинг, реклама, PR)

Key points:
- Advertising budget in the range of 60,000$ per month;
- More than 10 people in charge;
- iGaming niche;
- CIS market;
- Facebook Ads traffic source;

Key responsibilities:
- Identifying the best ways and means of advertising in line with budget and campaign objectives;
- Allocating the advertising budget between different advertising campaigns based on ROI and efficiency;
- Negotiate rates, accommodation terms and other aspects of cooperation with partners;
- Assigning tasks, monitoring performance and developing employees in the media buying department;
- Developing a long-term media buying strategy, identifying new opportunities and trends;

Head of Media Buying

з 08.2018 по 03.2020 (1 рік 7 місяців)
TrafficIMA, Одеса (Маркетинг, реклама, PR)

Key points:
- Advertising budget in the range of 90,000$ per month;
- More than 15 people in charge;
- Mobile gaming niche;
- WW market;
- In-App traffic sources;

Key responsibilities:
- Development of the department's work strategy;
- Allocating tasks to employees;
- Control of deadlines for task completion;
- Evaluating employee performance;
- Providing the team with the necessary resources;

Media Buying Team Lead

з 11.2017 по 08.2018 (9 місяців)
TrafficIMA, Одеса (Маркетинг, реклама, PR)

Key points:
- Building a department from scratch;
- More than 10 people in charge;
- Mobile gaming niche;
- WW market;
- In-App traffic sources;

Key responsibilities:
- Recruitment, training, motivation and development of employees;
- Setting team goals and objectives;
- Monitoring task performance and goal achievement;
- Problem solving;
- Preparing reports on team performance;

Media Buyer

з 02.2017 по 11.2017 (9 місяців)
TrafficIMA, Одеса (Маркетинг, реклама, PR)

Key points:
- Mobile gaming niche;
- CIS market;
- Facebook Ads traffic source;

Key responsibilities:
- Planning and launching ad campaigns;
- Optimization and control of ad campaigns;
- Analytics and reporting;

Освіта

Odessa National University of Economics

Business Management, Одеса
Вища, з 2012 по 2018 (6 років)

Master's degree

Додаткова інформація

In total:
- 6 years of experience in digital marketing;
- 4 years of experience in management positions;

By niche:
- 3 years of experience in Mobile Gaming niche;
- 2 years of experience in iGaming niche;
- 1 years of experience in eСommerce niche;

By traffic source:
- 3 years of experience with In-App traffic sources;
- 2 years of experience with Facebook Ads;
- 1 years of experience with Google Ads;

To discuss collaboration, message me on Telegram: https://t.me/vv048