Контактна інформація

Шукач вказав ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/2730570

Досвід роботи

Brand manager «Козацька слава», «Semki»

з 09.2017 по 09.2018 (1 рік)
«IPG», Киев (FMCG, food (snack category))

Main duties and responsibilities:
• Participation in marketing strategy and marketing communications development and implementation;
• Marketing activities (360˚ support): ATL (TV, PR, Digital) and BTL (National Promo, sponsorship, etc.) control and coordination;
• Budgeting
• New products entrance: new ideas generation, cooperation with R&D department, competitors monitoring, economic feasibility study, cooperation with designer, presentation for sales department, etc.;
• Sales analysis, promotions development, cooperation with sales and trade-marketing departments.

Head of Marketing

з 01.2017 по 09.2017 (8 місяців)
“J’erelia” LTD, Киев (FMCG (cosmetics))

Main duties and responsibilities:

• Analysis of sales, development and implementation of activities aimed at their increase;
• Assortment planning: creation of new products, managing the life cycle of existing products;
• Development of positioning and promotion strategies for products;
• Organization of the introduction of new commodity items;
• Budgeting, monitoring the use of the marketing budget;
• Definition of tools and channels of communication with the consumer;
• Preparation of marketing materials;
• Management of work of the department.

Brand manager

з 03.2016 по 12.2016 (9 місяців)
PJSC “Kievhlib”, Киев (Food industry)

Main duties and responsibilities:

• Participation in development of brand positioning strategy
• Analytics: analysis of sales, profitability and assortment (launch of new products and output from the range), etc.
• Development and organization of new product introduction: feasibility study, selection for references, work with R&D department and designer, presentation for the sales team, etc.
• Work with the existing range (change in product design, new product release and package forms)
• Monitoring of innovations, prices and activities of competitors
• Merchandising standards development
• Cooperation with the export department for the entrance on new markets
• Preparation of marketing materials

Brand manager

з 02.2015 по 01.2016 (11 місяців)
Project (freelance), Киев (Food industry)

Consulting and organization of marketing projects:

• Planning of assortment;
• Developing of strategies for positioning and promoting products
• Monitoring of competitors, the development of price policy
• Creation of a product (full cycle: finding suppliers, working with technologist, choosing of packaging, creation concept of design and control of implementation, etc.)
• Copy writing, preparation description of the product for the site and catalogue
• Development and implementation of trade-marketing activities

Brand Manager

з 09.2012 по 01.2015 (2 роки 4 місяці)
Farmasi Ukraine" LTD (Producer and distributor of cosmetics and household products through direct sales)

Main duties and responsibilities:

•Developing of strategies for positioning and promoting products
•Monitoring activities and pricing of competitors
•Developing of the long-term range of matrix
•Coordination and control of work of the department
•Organization of the introduction of new headings
•Budgeting , monitoring the use of the marketing budget
•Developing, organizing and conducting marketing campaigns
•Development of concepts and directories leading platforms.
•Identify tools and channels of communication with the customer
•Preparation of marketing materials

Jr. Trade Marketing Specialist ТМ “Jacobs”, Modern Trade

з 03.2012 по 09.2012 (6 місяців)
Kraft Foods Ukraine (Producer and distributor of food (coffee, chocolate, biscuit, gum, etc))

•Development, organization and evaluation of the behavior of trade-marketing activities;
•Analysis of key indicators of sales (value share, volume share, penetration by Nielsen, EYC), providing analytical information related departments (sales, marketing);
•Analysis of sales (network regions, SKU);
•Development and monitoring of merchandising standards implementation;
•Assessment of the need, design, order and control of production of commercial equipment and POS-materials;
•Coordination and supervision of external contractors;
•Monitoring of trade-marketing activities of competitors;
•Organization of the introduction of new products in the networks (preparation information about product for sales teams, extract samples, etc.)

Brand Manager TM "Dilmah"

з 09.2011 по 03.2012 (6 місяців)
«Dilmah Ukraine» Ltd (representative office of MJF group) (Importer and distributor of tea TM "Dilmah")

•development and implementation programs of marketing activities
•development, organization and conduct of ATL and BTL activities
•media planning and placement of advertisements in national and regional media
•organization and conducting of PR and corporate events
•supervision of sponsorship and charitable projects
•taking part in layouts and promo materials creation, writing PR-articles
•development and distribution of promotional materials
•searching for and coordination of contractors

Brand-manager “Medical” & “Cosmetics&Luxury”

з 05.2007 по 11.2010 (3 роки 6 місяців)
Zepter International Ukraine (Producer and seller of broad assortment exclusion consumer goods principally by way of direct sales.)

•strategies development for positioning and products promotion
•analyses and planning of sales, products order, interaction with logistic department
•budgeting, control of costs
•new goods entrance management
•stock control: control of expiry dates of products, creation of promotion for stock cleaning, distribution and control of equipment using
•planning and arranging of marketing events
•media planning, taking part in layout creation, writing of PR-articles
•organizations and arranging of motivational events
•trainings for staff (sellers), organization of participation in exhibitions, seminars
•adaptation, proofreading and distribution of advertising materials
•preparing analytic reports for Head office, taking part in international conferences

Brand Manager of ТМ “MANHATTAN” (make-up), “Apotheker Scheller” (cream), “MANHATTAN CLEARFACE” (cosmetics for problematical skin)

з 04.2006 по 01.2007 (9 місяців)
“Delovoy Stil” Ltd (Importer and distributor of cosmetics and household chemical goods)

•market analysis
•monitoring of competitors researching
•pricing
•assortment planning, new goods entrance management
•strategies development for positioning and products promotion
•planning and arranging of marketing events
•media planning
•trainings for colleagues and the personnel of distributors
•development and control standards of merchandising
•management of commercial equipment distribution
•creating and distribution of advertising materials
•search and coordination of advertising agencies

Marketing Manager

з 12.2004 по 04.2006 (1 рік 4 місяці)
"Igar" Ltd (Importer and distributor of medical goods)

•market analysis
•marketing strategy development
•planning and arranging of advertising campaigns and events
•media planning, design of commercial layouts
•creating and design of advertising materials
•search and coordination of advertising agencies
•internal marketing

Supervisor/Promoter

з 09.2000 по 12.2004 (4 роки 3 місяці)
Advertising Agencies (Advertising Agencies)

•Forming and controlling of promoters database
•Selecting and training promoters for the work in advertising campaigns
•Coordination and control of promoters’ work
•Promoting of trade marks and brands
•Working at the advertising exhibitions

Освіта

Kiev National Economy University

Marketing, Kiev
Вища, з 2001 по 2007 (5 років 4 місяці)

Додаткова освіта та сертифікати

Marketing school “Be First” (“Marketing Growth”)

2012

Знання і навички

Додаткова інформація

•Languages: Russian, Ukrainian, English
•Knowledge of PC: MS Windows, Microsoft Word, Microsoft Excel, PowerPoint, Outlook Express, Microsoft Outlook, CorelDRAW, Photoshop, 1C and others.
•Driver’s license “B”.