Контактна інформація

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Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/732028

Досвід роботи

Business Lead

з 08.2014 по нині (9 років 9 місяців)
Ketchup Loyalty Marketing Agency (Consulting services)

Sales Incentive &Motivation Program "Sales Booster" sales and development:
•Clients acquisitions & retention
•Program/Business P&L
•Product Management (development of new solutions inside the program)
•Team Management
•Creative concepts development
•Engagement mechanics development

Account Manager

з 06.2013 по 08.2014 (1 рік 2 місяці)
Philips (small household appliances)

Responsibilities:
•Full cycle of KAM for entrusted customers [wholesalers];
•Loyalty & Incentives Channel Development [special deals in business development area]
[channel strategy development and implementation; search of potential customers, negotiations, cooperation mechanics development, conducting deals]
Achievements:
•Successfully developed L&I channel strategy from “0”
•Creation, expansion and maintenance of current customer database from “0”
•Successfully developed and implemented annual strategic cooperation with leading mass market cosmetic brand in Ukraine [series of projects in 2014] with sales follow up for Philips
•Successfully developed and implemented cooperation mechanics with international brands with further sales uplift for Philips
•Strengthen relationships with key L&I partner and increase sales +45% in 2013TY vs 2012
•Successful management of entrusted wholesale customers (+47% in 2013TY vs 2012);

Junior Account Manager

з 03.2011 по 03.2013 (2 роки)
LEGO Ukraine (toys)

Responsibilities:
•Increase turnover from a portfolio of accounts in accordance with agreed targets to maximize company profitability;
•Development of strategic and tactical steps to support win-win relationships with entrusted customers:
•Development and presentation of business plans [inner and with customers]
•Development and implementation of trade conditions;
•The negotiation [levels: from the buyer to the CEO]
•LEGO Category Management for entrusted costumers:
•Development/implementation/support of the target assortment mix;
•Product forecasting with following communication to Production;
•Selling In, Selling Out planning and execution;
•Stock management;
•Brand seasonality compilation and execution [per chain and per shop, as well]
•Customers reports analysis [selling out reports]
•Order Management [orders compilation and placement]
•Tracking of accounts receivable;
•Merchandising support (preparation of planograms, goals setting and monitoring of the team of merchandisers)
•Planning / development / implementation of trade marketing activities
•LEGO share of sales/share of space/GMROS tracking
•Regular customer updates with information on key indicators of growth [monthly, quarterly, annual results];
•Consumer Sales [selling out] tracking [responsible for CSA in company]:
•Customer reports gathering;
•Uploading into SAP;
•Final CS reports creation and maintenance;
•Evaluation of customer satisfaction through an annual comprehensive survey;
•Monitoring competitor activity [store check, operational news from the fields, reports merchandisers];
•Participation in trade channel development strategy[data preparation]


3 international customers [Auchan, METRO, SMYK]
2 local customers [Plastylin, Monobrand Stores]

Trade Marketing Specialist, Dirol&Halls

з 08.2010 по 03.2011 (7 місяців)
Kraft Foods Ukraine (FMCG, food)

Responsibilities:
•Trade marketing programs development, implementation, analysis;
•POS materials development;
•Strategic cross channel Gum & Candies categories trade & BTL support;
Achievements
•Developed approach to category representation in MT channel;
•Set of POP materials developed and installed;
•Gum machine as an strategic approach for AFH channel;
•New channel development: home appliance& electronics outlets;

JTI Ukraine

з 09.2007 по 06.2010 (2 роки 9 місяців)
Consumer BTL Planning Supervisor (tobacco)

Responsibilities:
•POS and communication materials development, production, logistic, warehousing;
[presents, promo stands, printing giveaway materials and product presentation tools]
•Web applications development and implementation;
[POS materials on-line tracking system, on-line report system, brand related promo web applications]
•121 projects technical support planning/development/execution;
•Consumer interactive and game mechanics development base on software execution;
[ideas search, communication structure, programming]
[unique consumer database collection , software development, retail segmentation base on consumer behavior, project execution and technical support ]
•Special brand projects development and execution [seasonal promotions, special promotions in modern trade channel]
•Competitors activity tracking;
•KPIs achievements tracking and projects analysis;
•Work with documents [contracts, bills etc.];
Best practices:
•TTL communication platform development for product renovation [premium segment brand];
•Special seasonal projects development and implementation from “0”;
•Launch event concept development for TOP prestige brand;
•Developed series of special projects for company lead brands
[couple projects was included into Global Best Practices];
•POS materials quality & diversity level up;
•Updated online tracking systems;
•Budget optimization;
•Series of interactive mechanics for company BP;
•Developed structure and approach for consumer contact personalization system ;
•Implemented management approach for POS materials development, production, logistic, warehousing;

Освіта

Kyiv-Mohyla Academy

Department of Economic Science, Kiev
Вища, з 2003 по 2007 (3 роки 10 місяців)

Знання і навички

Знання мов

Англійська — середній

Додаткова інформація

Hobbies:
•Skiing, music, hand made, martial arts