Наталія

NATALIIA KUIBIDA
Mar keti ng Di r e c t o r
Kyiv, Ukraine
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Career Objective Professional Skills
Experienced and dynamic Marketing Director with over ten years in a fast- Collaborative
paced environment. Eager to support international company with top- Creative thinking
Analytical thinking
class communication and people management skills and in-depth
Emotionally intelligent
knowledge of integrated marketing campaign tactics. In previous roles
Interpersonal skills
successfully managed teams and marketing projects from conception to Communication Skills
completion for Ukrainian and international brands. Decision making
Education Multi-tasking
Project Management Skills
Kyiv National Ecomomic University Digital Marketing
Economy and Management/International Trade , Master's degree 2006 Teams management
International Economy and Management, Bachelor's degree 2005 Internal&External communications
Marketing principles, practices, and procedures

Work 2021 - 2022
William Grant & Sons
Marketing Manager
Developed the UA brand marketing strategy in line with the global brand goals
Experience Distillers Ltd Developed promotional campaigns
Established new social media team and growing company web presence

2020 - 2022 Business Consultant
Power Communications Strategized with team to create business plan, branding, advertising, remodeling, and
Agency marketing for small and medium fashion/horeca/home design companies.
Launched or modernized more than 10 brands
2017 - 2020 Head of Marketing
Figaro Catering Group Managing the marketing team (8 persons)
Created two new brands to strengthen the company's market positions
Developed and implemented the rules of effective internal&external communications
Performed marketing budgeting and sales tools
Customer & internal events
Influencer marketing
Control over relevant brand performance (KPIs analysis)
Developed and implemented the marketing strategic and tactical plans for Kiev and regions
Monitoring of the modern trends, consumer needs and preferences and further
implementation
2016 - 2017 PR Director
MustHave, fashion PR strategy development
retail Cooperation with bloggers and fashion influencers, press briefings and media pitches
Media Plan development and execution
Customer and partner events
2012 - 2015 Marketing Manager/Marketing Head Executive
Mercedes-Benz, Marketing strategy definition and execution for Mercedes-Benz (passenger vehicles, vans,
smart trucks, service); smart
Setting up and supervising the online and offline marketing campaigns
Branding, policy and control over supervising the Mercedes-Benz Fashion Days events in UA
Personally launched the MercesTrophy events for Ukrainian market
Control over Mercedes-Benz brand visual performance on the territory of UA
Established and built relationships with external media partners and agencies
Reporting and presentations for Daimler AG head office

2010 - 2012 Marketing Manager for International Markets
Ukrainian Airlines Shaping and supervising the annual marketing plan and communication strategy for each
international market of Airline's operation
Making product, media, and promotion investment decisions based on comprehensive
analysis of market opportunities, competition, brand performance, and profitability
Increasing brand awareness
Developing of creative ideas to grow profitability
Coordinating work with suppliers, negotiating (oral, written) with Ukrainian and
international partners
2009 - 2010 Head of Marketing Communications Department
Ukrainian Airlines
2007 - 2009
Ukrainian Airlines
Leading specialist of Product Development Group

Event Management, 2020| Art of making financial decisions, 2020| Strategic marketing, 2019| Head of
Certifications PR, 2019| Certificate of Negotiation skills, 2018| Certificate of Achievement Customer Service Program
Aerosvit Airlines, 2008| Certificate of Achievement Program in Commercial Diplomacy and Trade Policy
KNEU, 2006