Олександр

Oleksandr Melnyk

General Info
Location: Vinnytsia, Ukraine
Employment: Remote, Full-time
Contacts: [відкрити контакти](див. вище в блоці «контактна інформація») | https://t.me/melnik_ua | [відкрити контакти](див. вище в блоці «контактна інформація»)

Tools & Skills Proficiency:
● Communication:
○ Slack, Telegram — creating / maintaining / admining channels.
○ Email — maintaining email marketing lists with up to 250K subscribers.
○ Zoom / Google Meet — holding meeting with up to 35 participants.

● Acquisition & Retention:
○ Facebook — acquisition + remarketing + lookalike ad campaigns with $10K-150K
monthly budget per this platform.
○ LinkedIn — acquisition + remarketing + lookalike ad campaigns with $50K-100K
monthly budget per this platform. Cold / semi-warm automated outreach with sequences
of messages and InMails.
○ Google Ads — acquisition + remarketing + lookalike ad campaigns with $100K-150K
monthly budget per this platform.
○ TikTok — acquisition + remarketing ad campaigns with $10K-50K monthly budget per
this platform.

● Task Management:
○ Trello, ClickUp, Basecamp, Asana — managing projects and kanban boards for teams
from 5 to 45 members.

● Documentation:
○ Google Sheets/Docs, Open Office, Apple Keynote, Mircosoft Office.
● Analysis:
○ Google Analytics — weekly / monthly dashboards, detailed reports on events tracked
with Google Tag Manager + conversions and KPIs.
○ Google Ads, Facebook Ads, LinkedIn Ads — monthly reporting based on UTM-ed
campaigns (CTR, CPC, CPM, Cost / conversion, Events, Clicks, Impressions, etc.).
○ Hotjar — monthly reporting based on tracked leads, events, UTMs and selected LPs.
○ Semrush, Ahrefs — SEO audits, keywords research on lists and competitors.
○ Tableau — in-depth analytics reports based on 3 and more sources.
○ SimilarWeb Pro — competitors KPIs research on domains.

● CRM:
○ HubSpot, Pipedrive — managing leads and clients in different funnels and lists from 10K
up to 150K profiles included.

● Email Marketing:
○ Mailshake, Snov.io, Reply.io — cold and semi-warm outreach for lists from 1K to 20K
profiles included.
○ ActiveCampaign — full-funnel email marketing campaigns for 250K subscribers.
○ Stripo — email mockups, design and templates development for regular and customized
campaigns.

● Design:
○ Crello, Canva — templates and designs for social media posts, emails, social media ads
from scratch.

● Prototyping & CustDev:
○ Draftium — development of mockups of landing pages and websites
○ Miro — development of workflows, diagrams, funnels
○ Figma — development of mockups of social media ads, landing pages, web forms
○ Weblium, Tilda — development of landing pages and promo websites
○ WordPress — development of content projects, landing pages, UGC websites, news
aggregators.

● Lead generation, Outbound Demand Gen + Outreach:
○ Skylead, Zopto, Expandi — automation of LinkedIn lead generation and outreach
○ Woodpecker, Snov.io — automation of email marketing and cold outreach
○ LinkedIn Sales Navigator — ad campaigns, outreach, inMails.
Experience:
June ‘22 — (now) | Senior Online Marketing Manager
Service company (Xenoss). Full-time remote employment at MarTech / AdTech solutions-development
company. Team language: Ukrainian, English.

Typical daily routine:
● Acquisition + Retention Campaigns managements and setup
● SEO optimizations
● Keywords researches and content optimizations
● Tracking down KPIs, website events and conversions
● CRO and ad copy optimization
● Monthly analytics and insights
● Managing reporting dashboard
● Reporting to CMO, delegating tasks to team members (copywriter, designer, marketing
manager, developer of the website based on WordPress).

Nov. ‘21 — June ‘22 | Senior Performance Marketing Manager
https://anyword.com/ | AI-based startup, B2B/B2C SaaS. Full-time remote. Team language: English
only.

Typical daily routine:
● Managing campaigns across 4 social media platforms with $250K monthly budget in total
● Optimizing ad copy and LPs
● CRO and SEO for content and LPs
● A/B testing
● Creative briefs, tech tasks and team tasks delegation / brainstorming (developers, designers,
copywriter)
● Reporting monthly analytics to CDO, CMO & CEO
● Managing Marketing Acquisition dashboard.

Nov. ‘20 — Nov. ‘21 | Business Development Lead
https://expertbox.io | B2B/B2C SaaS startup. Full-time remote. Team language: English mainly.

Typical daily routine:
● Holding demo video calls for leads / new users.
● Controlling funnel and leads flow in Pipedrive CRM
● Follow-up / outreach communication
● Automation of lead generation via different tools
● Onboarding and team management (2 team members supervised)
● Monthly reporting to Product owner about sales, outreach, leads (CEO).
Aug. ‘19 — Dec. ‘20 | Head of Product Marketing
https://btc-alpha.com | Crypto exchange blockchain-based platform, B2B/B2C. Full-time office. Team
language: English mainly.

Typical daily routine:
● Co-managing a team of 15 people
● Calls with partners and pre-sales calls with B2B clients
● Delegating tasks and task management via Asana, later — Basecamp
● Holding strategic sessions and daily communication
● CRO and product instant analysis
● Product hypothesis validation and approvement
● A/B testing and ad campaign launch / optimization together with targeting manager, copywriter,
designer
● Product metrics tracking, analysis and interpretation of the insights
● Reporting on the funnel, metrics and progress to the CEO and CMO.

Aug 2020 - Dec 2020 — was also an interim CMO for this company.

Aug. ‘19 — Dec. ‘20 | CMO
[відкрити контакти](див. вище в блоці «контактна інформація») | Digital Marketing agency. Full-time office. Marketing
services for startups and crypto-tech teams. Part of BTC-Alpha holding. Team language: Ukrainian.

Typical daily routine:
● Managing a team of 8 people
● Calls and planning of tasks for different clients
● Briefing clients and initial task setup together with PM
● Holding strategic sessions and daily communication
● Ad copy validation and approvement, visuals creation and optimization control
● SEO tasks, social media content creation approvement
● Automating lead gen and outreach control
● Analytics for the funnel and leads
● Reporting on the funnel and results to the CEO.

Feb. — Jul. ‘19 — Senior Marketing Consultant
https://incoresoft.com/ | B2B (Contractor). Part-time remote. Product: blockchain-based AI system for
streets security video monitoring. Team language: Ukrainian.

Typical daily routine:
● Developing marketing and website copy
● Developing mockups of the website and new landing pages
● Working on presentations and marketing materials
● Working on ad campaign for the product
● Reporting on progress for the CEO of the company.
https://www.andcards.com/ | Senior Marketing Manager, B2B. Full-time remote. Product: SaaS platform
for coworking spaces. Team language: English only.

Typical daily routine:
● Developing marketing and website copy
● Developing new posts for blog, new keynotes
● Working on sales book, sales pitches and communication chains of messages for LinkedIn with
sales manager
● Working on presentations and marketing materials
● Working on ad campaign for the product
● Reporting on progress and results for the CEO of the company.

Mar. 2015 — Feb. 2019 | Editor-in-Chief
2017 - 2019 — https://nachasi.com | Online media about IT, B2C. Full-time hybrid. Team language:
Ukrainian only.

Typical daily routine:
● Content planing and following content calendar
● Managing team’s tasks for the team of 6 people
● Proofreading and quality checking of bigger materials (i.e. interviews, digests, author’s columns)
● Creating editor’s column for weekly topics
● Creating paid / non-paid partnership reviews, news and articles
● Communicating with partners and advertisers
● Outreaching potential advertisers + holding initial calls and emails with them
● Controlling KPIs and Google Analytics for the project
● Representing results for the CEO of company at the end of month.

2015 - 2017 — https://imena.ua/blog | Corporate media about IT and startups, mainly B2C-focused +
B2B-focused special projects. Full-time remote. Team language: Ukrainian.

Typical daily routine:
● Content planing and following content calendar
● Managing team’s tasks for the team of 4 people
● Proofreading and quality checking of bigger materials (i.e. interviews, digests, author’s columns)
● Creating editor’s column for weekly topics
● Creating paid / non-paid partnership reviews and articles
● Controlling KPIs and Google Analytics for the project
● Representing results for the CEO of company at the end of month.

Jun. 2014 — Jan. 2015 | Middle Marketing & Business Development Manager
http://www.componentix.com/ | Mobile development software studio, B2B. Full-time office. Team
language: Ukrainian, English.
Typical daily routine:
● Calls and planning of tasks for different clients
● Briefing clients and initial task setup for freelancers
● Holding strategic sessions and daily communication
● Ad copy creation, visuals creation and optimization
● SEO tasks, social media content creation
● Automating lead gen and outreach
● Reporting on the funnel.

Apr. 2011 — May 2014 | Online Media Reporter
2013-2014 — https://vc.ru | Online media reporter and interviewer about IT. Full-time remote. Team
language: russian.

Typical daily routine:
● Preparing news based on third-party sources and social media
● Contacting with PR managers and PR departments of companies
● Creating business books’ reviews from scratch.

2011-2012 — https://ain.ua | Online media reporter and author of articles about IT and startups.
Full-time remote. Team language: russian.

Typical daily routine:
● Preparing news based on third-party sources and social media
● Contacting with PR managers and PR departments of companies
● Managing comments in social media (Facebook, Twitter) for the readers’ community
● Managing website based on CMS Wordpress.

Jan. 2010 — Mar. 2011 | Freelance Marketing Consultant
Content Marketing and SMM (domain: B2C, IT, startups, web services). Contractor on various projects,
remote. Language: Ukrainian, English, russian.

Typical daily routine:
● Calls and planning of tasks for different clients
● Briefing clients and initial task setup for freelancers
● Holding strategic sessions and daily communication
● Ad copy creation, visuals creation and optimization
● SEO tasks, social media content creation
● Launching and optimizing ad campaigns for clients
● Managing budgets, presenting reports and results on the existing and finished ad campaigns on
Facebook Ads, Google Ads.
Nov. 2007 — Nov. 2009 | Junior Marketing Manager
https://innovinnprom.com/ | Agricultural cloud software and hardware, automation of grain storages.
B2B. Full-time office. Team language: Ukrainian.

Typical daily routine:
● Keynotes editing and development for sales team
● Marketing copy for BTL / printed
● Online kickoff communication with partners
● Optimization of existing and new marketing materials
● Working with documentation and marketing reports for sales team and CMO.

The Next Challenge I’m Looking For:

● Remote full-time employment in B2C/B2B-projects or SaaS, Product-focused, data-driven.
● Priority to Head of Marketing, Head of User Acquisition, Lead Marketing Manager, CMO, Head
of Growth Marketing / CRO.
● Preferably for no less than 12 months, long-term cooperation only.
● Before further steps be ready to tell me more about scope of tasks,
KPIs of the team, existing workflow in the company.

Main Achievements:

2022
● Launched from scratch the full Google Ads campaign (acquisition + remarketing) cycle for NDA
service company
● Improved Conversion Rate from new visitors to new signups from 25% to 49% weekly for
AI-based SaaS, with B2B focus (at Anyword).
● Reduced CPA above 30% comparing to previous 8 months (via Facebook) (at Anyword).
● Improved CTR and CPC 35+% in comparison to previous 8 months (Facebook) (at Anyword).
● Got 3x improvement on conversion via SparkAds (TikTok) (at Anyword).
● Scaled up from 4-figures to 5-figures budget with CR, CTR, CPC and CPA improvements
accordingly in 6 months + improved ROAS from 68% to 120% (at Anyword).
● Developed full-cycle Marketing Dashboard for tracking CPC, CPA, CTR, MQL, SQL, PQL,
ROAS, LTV, Churn Rate on a weekly / monthly / 6-weeks attribution window basis for a SaaS
product (at Anyword).

2019 — 2021
● Created funnel for SaaS Business development team, optimising funnel (at ExpertBox).
● Launched Pipedrive chatbot for website with conversion funnel (at ExpertBox).
 ● Created 100% of guidelines and documentation for Business Development processes from
scratch in SaaS startup + implementing the described flow into practice (at ExpertBox).
● Launched affiliate program for 250K users of blockchain-based platform as Head of Business
Development (at BTC-Alpha).
● Launched demo trading marketing campaign for promoting new product on 7 segments of
audience with 250K users in total as CMO (at BTC-Alpha).
● Developing full planning and product marketing metrics approach for marketing team (15
members) as Head of Product Marketing (at BTC-Alpha).
● Launching full cycle of qualifying leads, working with requests, fulfilling projects as CMO in a
marketing agency (at MØRE).
● Upscaled web incoming traffic 3X in 30 days (with Targetologist + Designer) for
blockchain-based trading platform (based on paid acquisition from Facebook + Google Ads) as
Head of Product Marketing (at BTC-Alpha).
● Successfully contributed to LATAM launch and PR activities for SaaS startup with remote team
as Senior Marketing Manager (at andcards).

2017 — 2019
● Working with Ukrainian and international B2C / B2B brands as advertisers/partners (Citrus,
Kyivstar, UNIT.city, BlaBlaCar, etc.), launched and successfully finished 20+ ad-focused
sponsorships and native-ad integrations as Editor-in-chief (at Na chasi).
● In TOP-3 participants IAMPM school course "B-D-S-M" (by Marina Nikitchuk) with certificate.
● Launched Ukrainian online media from 0 to 70K MAU from scratch with 0 budget in less than 30
days based on UGC and expert-focused content + improved bounce rate from 80% to 55% in
less than 60 days (at Na chasi).

Where You Can Get Recommendations:

● Eli Bar-Lev, CMO at Anyword
● Maria Sokolovska, ex-Product Manager at ExpertBox
● Anzhelika Hroholska, ex-CMO at BTC-Alpha

Salary Expectations:

● Monthly — from $4 000 / gross
● Yearly — from $50 000 / gross