4i (Fractal Analytics)

4i is strategic consulting arm of Fractal Analytics, a leading global business analytics provider. Headquartered in the US, we are a strategic advisory and analytics partner to the most admired Fortune 500 companies globally. Our unique foresight-driven approach helps clients uncover future growth opportunities, size future demand, develop successful growth strategies, and develop innovative products to succeed in tomorrow’s marketplace. Our foresight analytics have been proven over time to deliver consistently accurate results that help companies realize unparalleled growth opportunities.

Fractal Analytics have presence across 12 global locations including the United States, UK and India and has been recently featured as a «Hot Artificial Intelligence (AI)» company by Forbes.

4i's innovative Foresight Analytics blends four distinct disciplines to provide our clients with a competitive edge:

• Growth Consulting: 4i helps clients understand the specific aspects and drivers of growth on all levels, such as consumer needs and segments, retail channels, and the product attributes that will drive growth. Markets, economies, and consumer demand, needs, and behaviors are changing more rapidly than ever. We provide the solutions to guide you toward growth in an ever-changing world.
• Consumer Insights: The difficulty is not just in identifying what markets will grow. It lies in pinpointing when they will grow for your particular category, what specific product attributes will be important to consumer segments to drive this growth. 4i provides those insights, so you know what products you need to offer and whom you should target.
• Predictive and Optimization Analytics: Information is growing exponentially, your data is exploding in size, and you feel as if you are searching for a needle in haystack. 4i's Predictive Analytics will guide you with productive insights and optimized execution.
• Industry and Marketing Knowledge: You have reports, studies, and data that overlap and contradict each other. Let our business knowledge and deep industry experience offer you actionable, pragmatic recommendations that show how these puzzle pieces connect to form a single, unique picture of your business’s future.