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Work experience

Data analyst

from 11.2024 to 11.2025 (1 year)
Farfeth, Kyiv (IT)

Data Analyst – Farfeth (Contract) London, UK
(Nov 2024 – Nov 2025)
Develop and maintain comprehensive product analytics dashboards (Power BI,
Tableau) to monitor key performance metrics (KPIs), leading to a 20% increase in
conversion rates.
- Conduct in-depth statistical analysis and A/B tests on customer segments, assessing
statistical significance to reduce churn by 15% and optimise user journeys across
product funnels.
- Analyze user behaviour using Mixpanel and Amplitude to identify friction points and
recommend data-driven improvements in product design.
- Implement and manage Google Analytics 4 (GA4) and Shopify Analytics, ensuring
accurate tracking of e-commerce metrics.
- Collaborate with engineering teams to implement event tracking frameworks, ensuring
accurate capture of user events for analytics tools.

Data analyst

from 01.2023 to 10.2024 (1 year 10 months)
Odiin Group, Remote (IT)

Data Analyst – Odiin Group
(Jan 2023 – Oct 2024)
- Performed statistical analysis on large datasets to uncover trends in customer
behaviour, improving campaign targeting and boosting marketing ROI by 30%.
- Built predictive models to forecast customer churn and retention, informing strategic
decision-making and reducing churn rate by 12%.
- Collaborated with product and marketing teams to map user journeys and optimise the
sales funnel, increasing lead-to-sale conversion by 25%.
- Designed and implemented metrics frameworks and automated reporting processes,
enabling real-time data-driven insights for stakeholders.
- Presented data-driven insights and recommendations to stakeholders, influencing
product and marketing strategy and promoting adoption of data-driven decision-making.
- Authored reports and visualisations to communicate insights to leadership, enhancing
data literacy across the organisation.

Web software engineer

from 10.2022 to 12.2023 (1 year 3 months)
Upwork, Remote (IT)

Software Developer – Upwork
(Oct 2022 – Dec 2023)
• Developed applications using JavaScript, React, Angular, Node.js, Django.
• Built interfaces and REST APIs.
• Implemented backend logic and integrations.
• Improved performance through debugging.
• Delivered high-quality solutions for international clients.

Education

Edinburgh College

Data Science, Kyiv
Specialized secondary, from 2024 to 2025 (1 year)

Full Time Cource at Edinburgh College. Data Science. Higher National Certificate

GoIt

Fullstack Developer, Kyiv
Specialized secondary, from 2022 to 2022 (less than 1 year)

Fullstack software developer

Additional education and certificates

Udemy. Data Science Bootcamp

2022-2023

Coursera. Data Science Methodology

2023

Knowledge and skills

• SQL
• Postman
• Git
• MS Power BI
• MS Excel
• Python
• Tableau
• Pandas
• NumPy
• Data visualization
• Matplotlib
• Seaborn
• Statistica
• AI integration
• Jira
• Agile

Language proficiencies

• English — advanced
• Ukrainian — fluent