Contact information

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Work experience

Amazon PPC specialist

from 10.2023 to 01.2025 (1 year 4 months)
AM, Київ (Маркетинг, реклама, PR)

Head of digital

from 02.2023 to now (3 years)

Soft skills
- Leadership
- Teamwork
- Logic
- Compromise
- Self-development
- Analysis and synthesis
- Communication skills
- Understanding of non-verbal gestures
- Innovative thinking
- Self-discipline
- Creativity
- Interaction
- Collective complementarity

Hard skills
Google / Facebook-instagram / Amazon
- Creation of advertising accounts
- Audit of advertising accounts
- Recommendations for campaign optimization
- Control and management of the digital team
- Implementation of ideas and tests
- Reporting and performance metrics analysis
- Systematic approach across digital channels
- Motivating the team to generate product growth

SEO
- Website audit
- Recommendations for website optimization
- Technical optimization
- On-page optimization
- Behavioral factors and UX
- Off-page optimization
- Local SEO
- Control and management of the digital team

Achievements in this position;
- Optimisation of the digital budget
- Increase in leads
- Logical presentation of an individual product
- Attracting a new audience
- Developed an effective line of creatives
- Identified and suspended ineffective PPCs
- Improved and developed promising RCs
- Areas with high potential were developed
- A digital system for SEO and context was developed.
- Digital tools have reached the level of complementarity.
- Launching a product from scratch abroad.

PPC specialist

from 08.2021 to now (4 years 6 months)

Google / Facebook-instagram / Amazon
- Audit of advertising accounts
- Account creation and campaign launch
- Campaign setup and optimization
- Reporting management
- Media planning
- Behavioral analysis in Google Analytics
- Event setup via GTM

Worked with such brands as Samsung, Skoda, Peugeot, Opel, Citroen, DS, Sandoz, Red Cross, Karcher, SecRental, SP, Fuel Auto Industry

Realtor

from 08.2014 to 12.2022 (8 years 5 months)
Square Meter, Харків (Нерухомість)

Sale, rent of residential and commercial real estate in Ukraine
- Search for a real estate object
- Negotiation of the contract
- Conclusion of contracts
- Search for buyers and sellers
- Support of transactions
- Consultation of the target seller and buyer
- Work with advertising resources
- Placement of ads
- Work with notary offices
- Work with land departments
- representation of the client in the Center for Administrative Services
- relations with developers
- representation of the client in the migration service
- assistance at the meeting of the board of trustees

Manager of work with trade enterprises

from 08.2011 to 11.2012 (1 year 4 months)
ПриватБанк, Харків (Фінанси, банки, страхування)

- Development of the Acquiring network
- Customer base management
- Sales of the bank's products
- Search for new outlets
- Negotiations
- Maintenance and installation of terminals
- Software installation and terminal configuration
- Creation of new points of sale with entry into the bank's database

Education

HSPU NAME O.DOVZHENKA

Physics, Math, Computer science, Philosophy, Psychology, Pedagogy, Astronomy, Харків
Higher, from 2006 to 2011 (5 years)

Additional education and certificates

Автошкола

2008

Google Ads Search Professional Certification

2022

Google Ads Display Professional Certification

2022

AI-Powered Performance Ads Certification

2022

AI-Powered Shopping ads Certification

2022

Google Analytics Certification

2022

Google Ads Video Professional Certification

2022

Knowledge and skills

• Інтернет-маркетинг
• Зовнішня оптимізація сайту
• MS Office
• Google Docs
• Google Ads
• Google Analytics
• Google Tag Manager
• Google Sheets
• Google Drive
• Facebook Ads Manager
• Facebook Business Manager
• SEO
• Налаштування таргетованої реклами
• Serpstat
• Semilarweb
• Google Search Console
• Google My Business
• Site administration
• Looker Studio
• GA4
• Criatio
• User Bitrix24
• Налаштування реклами на Amazon
• Digital-маркетинг
• Уміння аналізувати
• Лідогенерація
• Налаштування контекстної реклами
• Amazon

Language proficiencies

• Ukrainian — advanced
• English — average

Additional information

To be a human being!

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Know your current role!