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ARTEM SUBBOTIN
CMO | Head of Marketing | Head of User Acquisition

Krakow, Poland
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Summary
Marketing leader with 8+ years of experience in performance marketing, user acquisition, and
growth strategy across AI, EdTech, iGaming, dating, and crypto products. Proven track record in
building and scaling marketing operations from scratch, driving revenue growth, and managing
high-scale multi-channel acquisition. Strong expertise in full-funnel optimization, creative
strategy, and cross-functional team leadership.

Experienced in managing multi-million acquisition budgets and scaling performance-driven
growth systems.

Target Roles
CMO · Head of Marketing · Head of User Acquisition

Experience
Con dential EdTech Project (IQ Tests)
Head of User Acquisition / Marketing
Jan 2024 - Present

Key Results:
● $8M+ monthly acquisition spend across multi-channel performance marketing
● Scaled user acquisition 5x (5K to 25K daily sign-ups) in under 6 months
● Reduced CPA by 25%+ through funnel and creative optimization
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 Scope:
● Led user acquisition and performance marketing strategy for a B2C EdTech product
● Built and scaled marketing operations from scratch
● Owned full-funnel growth from acquisition to monetization
● Managed multi-channel acquisition (Meta, TikTok, Snapchat, Native, Reddit, Pinterest,
Quora)
● Led creative strategy with in-house team and producers
● Optimized performance (CPA, ROI, conversion rates)

Genesis (AI Product)
Marketing Manager
Oct 2024 - Jun 2025

Key Results:
● Scaled acquisition from 0 to 50K+ daily volume in under 2 months through rapid
experimentation and performance optimization

Scope:
● Led user acquisition and performance marketing for an AI product
● Built acquisition from scratch across paid channels
● Structured creative production and testing processes
● Built marketing infrastructure for scaling

EXMO Exchange (Crypto)
Head of Af liates
May 2022 - Dec 2023

Key Results:
● Acquired 35K active depositing users within 3 months post-launch for Movo.Trade
(Brazil)

Scope:
● Built and scaled global af liate program from scratch
● Developed partner ecosystem across multiple GEOs
● Led go-to-market strategy for Movo.Trade in Brazil
● Structured performance-based partnership models (CPA, RevShare)
● Optimized partner performance and acquisition ef ciency
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 FairSky Partners (iGaming)
Head of Af liates / Head of Media Buying
Dec 2023 - Jul 2024

● Led performance marketing team across media buying and acquisition channels
● Managed multi-channel campaigns across Tier 1 and Tier 2 markets
● Owned campaign performance, ROI, and optimization processes
● Improved campaign performance and ROI across multi-channel acquisition

Ignited Project
Marketing Lead
Jun 2019 - Dec 2021

● Owned end-to-end marketing strategy (UA, Af liate, Product Marketing)
● Built and scaled acquisition channels across paid and partner traf c
● Built and scaled acquisition channels from early-stage to stable growth

Earlier Experience
● Together Network - Senior Af liate Marketing Manager (Jan 2022 - May 2022)
● FINAFF - Head of CPI / Af liates (Aug 2018 - May 2019)
● Tapgerine - Account Manager (Dec 2016 - Aug 2018)
● Yandex Ukraine - Lead Content Manager (2006 - 2016)

Key Achievements
● Managed $8M+ monthly acquisition budgets
● Scaled user acquisition 5x in under 6 months
● Reduced CPA by 25%+
● Built marketing operations from scratch across multiple products
● Launched new market (Brazil) with 35K depositing users in 3 months
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Core Competencies
Performance Marketing · User Acquisition · Growth Strategy
Full-Funnel Optimization · Creative Strategy
Revenue Scaling · Multi-Channel Acquisition
Team Leadership · Product Collaboration

Languages
English - Fluent
Ukrainian - Native
Russian - Native