• PRO

Ольга

Marketologist (Projects on CNN clients from Forbes, B2C, B2B, B2G), 120 000 UAH

Employment type:
full-time
Age:
45 years
City:
Kyiv

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Work experience

Script Selection Editor

from 11.2023 to now (1 year 9 months)
Private Entrepreneur, Киев (СМИ, медиа)

(ENG) To download the full version of CV IN ENGLISH follow the link: https://tinyurl.com/ybrwr8x8

(UKR) Щоб скачати повну версiю РЕЗЮМЕ НА УКРАЇНСЬКІЙ МОВІ, перейдіть за коротким посиланням: https://tinyurl.com/ysyz8234

(RUS) Чтобы скачать полную версию РЕЗЮМЕ НА РУССКОМ ЯЗЫКЕ, перейдите по короткой ссылке здесь: https://tinyurl.com/57t6df8p

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Content for Distributors and Filmmakers

Key Responsibilities:

Analysis of scripts based on artistic, cultural, and social value, with emphasis on education and human rights themes.

- Selection of stories promoting diversity, inclusion, and addressing global issues.

- Advising distributors on content choices that resonate with international audiences and support cultural diplomacy.

- Collaboration with screenwriters, directors, and producers to enhance script quality and ensure ethical and narrative compliance.

- Monitoring of global trends in audiovisual content and advocacy for socially responsible storytelling.

- Identification of opportunities for intercultural education and awareness-raising through media platforms.

Urban Policy and Heritage Preservation consultant, Project coordinator

from 06.2022 to now (3 years 2 months)
Civic Engagement & Urban Heritage Policy, Киев (Консалтинг, бухгалтерия, аудит)

Key contributions:

- Legislative initiatives proposed to enhance the protection of architectural heritage and reform the governance of multi-unit residential buildings in the context of missing conservation agreements and inadequate technical supervision.

- Draft amendments to national laws (On the Protection of Cultural Heritage, On Housing and Communal Services) prepared and submitted to the relevant Parliamentary Committee.

By the link below:
https://tinyurl.com/4rvt93st

- Policy concept developed for the certification of property management companies, including a framework for license revocation in cases of repeated non-compliance.

- Advocacy conducted for the creation of an interagency coordination body on historic building oversight under the Kyiv City State Administration or the Ministry of Culture, with participation from residents, experts, and local authorities.

- Community initiative group established to support structured dialogue with municipal bodies, heritage protection departments, the Prosecutor’s Office, and UNESCO representatives.

- Public mechanisms promoted for the inventory and removal of unauthorized constructions, allocation of state funds for emergency repairs, and mandatory technical assessments of cultural heritage buildings.

2016 – Author of a viral product that boosted U.S. retail presence

from 05.2016 to 11.2016 (6 months)
«Thrive Global Store», Киев (Розничная торговля)

International advertisement project that was covered on CNN Business channel and Fortune Magazine channel.

Employer: Thrive Global Store, USA (a large online retail store).Arianna Huffington is the owner of the company. She is a Greek-American writer, co-founder of the Internet media "The Huffington Post", which was bought by AOL in 2011 for 315 million US dollars. Arianna Huffington was included in Time magazine's list of the 100 most powerful people in the world and Forbes' list of most powerful women.

Project Description

A viral product prototype was developed under the name “Bed for Smartphone” — an original phone stand designed to encourage users (both adults and children) to put their devices away before bedtime, reducing gadget dependence and promoting better sleep quality.

Leveraging a tech-themed viral product allowed the company, traditionally focused on sleep-related goods, to secure advertising space at IT exhibitions in the United States, an unconventional yet effective marketing strategy.

This approach helped expand the customer base to include affluent yet chronically sleep-deprived IT professionals.

The prototype launch sparked lively discussions across social media platforms, including VK (June 22, 2016) and Facebook.

The project was covered by CNN Business and featured on Fortune Magazine’s video channel, significantly increasing brand visibility beyond its core target audience.


See the product prototype promotion on VK:
[open contact info](look above in the "contact info" section)

See the product prototype promotion on Facebook:
https://goo.gl/kighrH


Project Impact & Media Coverage:

The release of the “Bed for Smartphone” prototype coincided with the launch of the global phenomenon Pokémon Go (2016).

The viral marketing slogan “Do you want your Pokémons sleep well? Buy them the first ever Bed for Smartphone!” gained significant traction among youth audiences worldwide.

The product concept was acquired by a US-based company specializing in sleep-related products and evolved into the “Family Bed for Smartphones”, a multifunctional charger designed for the gadgets of all family members.

The family charger received prominent media coverage on CNN (Nov 30, 2016) and Fortune Magazine Channel (Nov 2, 2016), boosting brand visibility in the competitive wellness market.

Watch the TV feature about the product on CNN Business Channel:
youtu.be/HvYhe8OUPWE?t=168

Watch the TV feature about the product on Fortune Magazine Channel:
youtu.be/NG3CruoWCJQ?t=6

Photo of the company owner with the product:
goo.gl/c3Y7XG


Project Outcome:

The “Bed for Smartphone” product successfully facilitated access to previously untapped advertising platforms at IT exhibitions, enabling Thrive Global Store to reach a new, affluent, yet sleep-deprived audience of IT professionals.

This led to a significant increase in sales of sleep-related products: pillows, bedding, and educational literature by attracting a new customers.

Resettlement coordinator for NGO, IGO, Embassies, diplomatic missions

from 12.2013 to 10.2023 (9 years 10 months)
“Central Management Company”, property management, Киев (Недвижимость)

Coordinator for Accommodation and Resettlement of Diplomatic Staff

Employer: “Central Management Company” (25 employees)
Recommendation: Samuel Smith (Viber/Whatsapp [open contact info](look above in the "contact info" section))

Responsibilities and Achievements:

- Organization of leasing residential and commercial real estate for international clients, including diplomatic missions, embassies, intergovernmental organizations, NGOs, and multinational companies.

- Ensuring compliance with security requirements specific to international organizations and foreign nationals.

- Management of financial aspects of transactions: contracts, payments, and reporting.

- Conducting presentations of properties for rent and sale.

- Supervision of repair and construction works.

- Communication with utility services and building administrations, including matters related to restoration and infrastructure development.

- Negotiation with international investors regarding regulatory risks, market prospects, and legal issues.


Collaboration with media (Inter TV channel):

• Preparation of scripts and reports on real estate issues, illegal construction, and residents’ rights.

• Fact verification, organization of filming, and coordination with experts and authorities.


Examples of media work:

TV Subject №1: From 04/02/2020, the title is
"Our rights: a dangerous neighborhood /
Наші права: небезпечне сусідство":

https://www.youtube.com/watch?v=0O9DtUWJbt0

Investigative social report about an illegal three-story hostel extension built next to the office of the Central Communal Managing Company Director (Kyiv, Ukraine, Maidan).
The unauthorized construction caused a critical drop in heating performance and hot water supply for the entire residential building.


TV Subject №2: From 07/07/2020, the title is
"Our rights: illegal construction /
Наші права: незаконна забудова”:

https://www.youtube.com/watch?v=0f7e48eLc7w

Social investigation into illegal rooftop construction on a historic residential building with the McDonald’s at Maidan- Independence Square (Kyiv, Ukraine).
The owner of the top-floor apartment illegally expanded the unit under the guise of charitable roof repairs, building a private penthouse.
As a result, flooding occurred and the building developed structural cracks in its walls.


Key Achievements:

• Stable revenue generated through long-term leases with diplomats and international clients.

• Participation in the preservation of architectural heritage and restoration initiatives.

• Counteraction of unauthorized construction and violations in housing and communal services.

• Development of proposals for improving urban planning and legislative policies.

Internet Marketer (part-time, parallel to furniture company job)

from 08.2010 to 11.2013 (3 years 3 months)
"Hresna" (“Godmother”- transl. from ukr. to eng.), Киев (Легкая промышленность)

Job position: Internet marketer (part time job paralleled to the main job activity of those years).
Employer: "Hresna" (“Godmother”- transl. from ukr. to eng.) Kiev, Ukraine.
The manufacturing company of textile christening goods for children; the online store of the company was established in 2010.
Recommendation: Irina Dyadik (owner), [open contact info](look above in the "contact info" section),
Facebook: [open contact info](look above in the "contact info" section)
The site of the company see by the link below:

www.xresna.in.ua

Key Responsibilities

- Supporting the launch and ongoing promotion of the company’s online store specializing in textile christening goods for children.

- Managing advertising campaigns across internet and print media.

- Directing cross-site incoming internet traffic to attract new customers.

- Coordinating joint banner advertising between the online children’s textile store and the polymer goods manufacturing company’s sales platforms.

- Analyzing customer behavior and buying patterns transitioning between interior / construction products and children’s textile products.

- Evaluating sales growth trends in both product categories to optimize marketing strategies.


Key Achievements

- Establishing mutual promotion and advertising support between Dianit LLC (a manufacturer of kitchens and interior surfaces made from liquid CORIMAT polymer) and a company producing children’s textile products for christening. This collaboration contributes to expanding the customer base of both companies and increasing sales.

- Attracting a new customer segment — young families with newborns living in small apartments. The frequent crying of babies motivated parents to expedite home renovations, resulting in quicker decision-making and timely prepayments. This group proved to be highly reliable in advance payments, ensuring a stable and predictable cash flow.

- Facilitating reciprocal internet traffic exchange between the two companies, positively impacting sales growth for both parties.

- Supporting major kitchen installation projects in mid- and economy-class high-rise residential buildings, strengthening the company’s market position.

Marketing Director, furniture manufacturing company

from 01.2009 to 11.2013 (4 years 10 months)
“Dianit” llc, Киев (Строительство, архитектура, дизайн интерьера)

The company was sold in 2013, prior to the outbreak of the armed conflict in Donbas (eastern Ukraine). At the time, the company had 30 employees, including 5 who reported directly to the Marketing Director: the Head of Sales, a kitchen designer, a web designer, a graphic designer, and a sales manager responsible for advertising projects with other business partners.

Recommendations: Oleg Dyadik (SEO): [open contact info](look above in the "contact info" section)
Andre Mescaline (web designer): [open contact info](look above in the "contact info" section)

Screenshot example of the company’s website:
see by the link below:
goo.gl/upsSL9

Photos of products made from liquid Corimat polymer stone:
goo.gl/sxxy34

Company Activity

- Manufacturing furniture and construction surfaces using liquid artificial polymer CORIMAT stone, a material similar in composition to dental fillings but designed for architectural and interior applications.

- Achieving high profit margins: 97.5% gross margin, with an extra charge of 780% on products.

- Producing custom kitchen projects featuring facades made from liquid stone.

- Delivering architectural and design solutions for premise renovations.

- Participating in governmental infrastructure projects, including airports, stadiums, and interior renovations of mid- and economy-class multi-storey residential buildings.

Marketing Director – Key Responsibilities

- Founding and developing the company from inception (“from zero”).
- Designing and implementing corporate branding and visual identity.
- Developing the company’s strategic growth plan.

- Creating promotional products and marketing materials.
- Leading the development, design, and promotion of the company website and related digital advertising platforms.
- Managing social media presence and informational control.

- Recruiting and managing marketing and sales staff.
- Building and expanding an online retail sales network.
- Generating and maintaining active inbound order flow, accounting for 50%–65% of total company applications.

- Positioning the company among Ukraine’s Top 5 in online order volume within the manufacturing segment.
- Establishing cooperation with foreign construction firms, architectural bureaus, and private clients across Russia, Georgia, Azerbaijan, and Italy.
- Conducting negotiations with investors to secure funding and partnerships.

Key Achievements:

- Effectively expanding the company’s manufacturing facility from 200 m² to 750 m² (8,073 sq ft) of production space, plus an equally sized warehouse, within 4 years.
- Supplying interior surfaces made from CORIMAT polymer stone to major governmental infrastructure projects, including:

1.) Olympic Stadium, Kyiv, Ukraine
2.) Zhulyany Airport, Kyiv, Ukraine
3.) “Villa Sofia” Hotel, Yalta, Crimea (owned by renowned People’s Artist of the USSR, Sofia Rotaru)

Delivering products to numerous other significant projects in both domestic and international markets.

Internship: Design, Illustration, Book Production and Sales NY, USA

from 06.2001 to 08.2001 (2 months)
ARBOR BOOKS Inc. Publishing house, Нью-Йорк (Издательство, полиграфия)

- Performing design and illustration tasks for book projects.
- Studying the full book production cycle, including creation, editing, ghostwriting, and marketing.
- Acquiring practical skills in international publishing and digital sales.

- Books illustrated by the résumé author in 2001 have been successfully sold on Amazon for over 20 years.


Example of the book №1 see by the link below:
What Every Woman Wants Men to Know — Paperback, December 21, 2002 by V. Michael McKenzie (Author)

https://tinyurl.com/4653nkpr


Example of the book №2 see by the link below:
Deity of the Sun — Paperback, July 1, 2002
by Alecxander Lee (Author)

https://tinyurl.com/kz9sfcb5

Assistant of the Head of development company (Internship) Moscow, RF

from 01.2000 to 01.2003 (3 years)
“Sas La F”, Киев (Недвижимость)

Sas La F — Moscow, Russia / Paris, France
Jan 2000 – Jan 2003

- Conducting market research to identify real estate acquisition opportunities.

- Monitoring and supervising construction processes for small to medium-sized real estate projects (apartments, offices).

- Collaborating with international specialists to ensure project quality and compliance.

- Supporting cross-border operations between Russia and France in the real estate sector.

Assistant to Creative director (Internship) LONDON UK

from 11.1999 to 02.2000 (3 months)
Plasmania, Ltd, Киев (Оптовая торговля, дистрибуция, импорт, экспорт)

Plasmania Ltd — London, England, plasma screen sales (B2B)
Nov 1999 – Feb 2000

- Collaborating with mass media to promote the company’s products.
- Preparing and distributing press releases and articles.

- Developing promotional strategies to increase brand awareness.
- Organizing advertising and public relations events.

Result:
Acquiring valuable experience working in an international environment and exposure to cutting-edge plasma screen technology.

Education

A.S. Griboedov Institute of International Law and Economics (Moscow, Russia)

Faculty of journalism, Москва
Higher, from 1997 to 2002 (5 years)

Additional education and certificates

The course of Advanced Level of English in St. Giles College (London, Great Britain)

3 month

Internship in the publishing house "The Floating Gallery" ARBOR BOOKS Inc. (New York,USA).

2 months

Knowledge and skills

  • Проведение презентаций
  • MS Excel
  • Ведение CRM
  • Организаторские способности
  • Креативность
  • Разработка маркетинговой стратегии
  • Ведение социальных сетей
  • Контент-менеджмент
  • Творческий подход
  • Публичные выступления
  • Проведение рекламных кампаний
  • Google Analytics
  • SMM
  • Написание пресс-релизов
  • Бренд-менеджмент
  • Facebook Ads Manager
  • Умение анализировать

Language proficiencies

  • English — advanced
  • Russian — fluent
  • Ukrainian — above average

References

  • Samuel Smith

    Samuel Smith

    Owner, "Central Management Company"

    Contact details are hidden
  • Oleg Dyadik

    Oleg Dyadik

    SEO, Dianit llc

    Contact details are hidden
  • Andre Mescaline

    Andre Mescaline

    Web designer, Dianit llc

    Contact details are hidden
  • Irina Dyadik

    Irina Dyadik

    Owner, www.xresna.in.ua

    Contact details are hidden

Additional information

Hobby: traveling.

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(ENG) To download the full version of CV IN ENGLISH
follow the link: https://tinyurl.com/ybrwr8x8

(UKR) Щоб скачати повну версiю РЕЗЮМЕ НА УКРАЇНСЬКІЙ МОВІ, перейдіть за коротким посиланням: https://tinyurl.com/ysyz8234

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