Марія

MARIIA BELCASTRO

EXPERIENCE

Jul 2021 CMO
Present
Il Cammeo (chain of jewelry
b o u t i q u e s ) | Kiyv, Ukraine

· Led strategic marketing initiatives resulting in
20% increase in brand awareness and market
share.

· Developed and executed successful digital
marketing campaigns resulting in a 20% increase
in online sales.
[open contact info](look above in the "contact info" section)
· Implemented customer segmentation strategies [open contact info](look above in the "contact info" section)
resulting in a 15% improvement in customer
retention rate.
Sep 13, 1988

Ukrainian
B R A N D M A N AG E R
B v l g a r i | Kyiv, Ukraine

OBJECTIVE
· Developed and executed successful marketing Proven ability to drive revenue growth and
campaigns, resulting in a significant increase in
brand awareness. increase brand awareness through innovative
campaigns and effective team management.
· Led a team of designers and marketers,
overseeing the creation of visually impactful
branded materials.

· Conducted market research and analysis to SKILLS
identify consumer trends and preferences,
informing strategic brand positioning. · Brand Strategy
· Collaborated with cross-functional teams to · Marketing
develop and launch new products, ensuring · Communication
brand consistency and alignment with consumer · Creative Thinking
needs. · Problem Solving
· Developing an influencer marketing strategy, and
creating creative mechanics for integrating
brands into bloggers' content.
· Search for new communication solutions for L A N G UAG E S
clients.
· Organization and implementation of events for · English | Advanced
clients and the press.
· Italian | Elementary
· Interaction with key media, publication of · Ukraine | Native
advertising and PR materials.
· Monthly analysis of the effectiveness of the · Russian | Native
activities carried out and reporting.

Jul 2012 AC C O U N T D I R E C T O R
Jul 2018
M a r ke t i n g C o m m u n i c a t i o n A g e n c y
Y U M M Y B T L | Kyiv, Ukraine

· Developed and executed successful marketing
campaigns, resulting in a significant increase in
brand awareness.

· Conducted market research and analysis to
identify consumer trends and preferences,
informing strategic brand positioning.

· Collaborated with cross-functional teams to
develop and launch new products, ensuring
brand consistency and alignment with consumer
needs.

· Led a team of designers and marketers,
overseeing the creation of visually impactful
branded materials.

Dec 2010 M A N AG E R
Jun 2012
C o n c e r t a g e n c y " R o c ke t t o R u s s i a "
| Kyiv, Ukraine

· Organization of bands tours and promotion
activities for bands on CIS territory

Apr 2010 J U N I O R P R M A N AG E R
Nov 2010
Political party «Зеленые»
| Kyiv, Ukraine

· PR strategy planning and implementation for
regional and national mass media.

Aug 2009 AC C O U N TA N T
Nov 2010
Ukrainian National Lottery
| Kyiv, Ukraine

· Maintaining customer base, communication with
customers.

E D U C AT I O N

2005 S P E C I A L I S T I N M A N AG M E N T
Jun 2011
Ky i v N a t i o n a l E c o n o m i c U n i v e r s i t y
| Kyiv, Ukraine