Contact information

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Work experience

CMO

from 01.2024 to 03.2025 (1 year 3 months)
будівельна компанія GAZDA, Ужгород (Будівництво, архітектура, дизайн інтер'єру)

What has been done?
- an analysis of the assortment and pricing policy was carried out
- an analysis of the brand's presence in online, outdoor advertising and the media was carried out
- Technical Solutions Map was formed and implemented for all company projects
- Customer Journey Mapping was built and possible growth points were identified
- an analysis of the real estate market of Transcarpathia was carried out to identify the weaknesses of the existing product and potential competitive advantages
- regulated work with the CRM system was set up and implemented
work with the assortment (chess, stock and planned growth) was set up and implemented
- service quality control was developed and implemented (checklists, mystery shopper, QR code for feedback at points of sale)
- basic business processes of marketing work were implemented (content plans, marketing plan, sales funnel analytics)
- experienced specialists from other regions were involved in a remote format
- PR strategy was built (seeding releases with comments from the company's brand face and maintaining professional publications)
- end-to-end analytics and call tracking implemented
- monthly competitor reviews implemented (product and advertising)
- attention signs and other service standards implemented in the company
- increased to 60+ monthly % of new clients in total sales
- changed approach to renderings (quality), presentations (mobile format) and consultations (online when the investor is remote)
- transparent KPIs and evaluation of C-level management work implemented
- prepared and conducted a lot of advertising campaigns
- developed positioning of new projects
- sales increased by +45% (YbY)

Co-founder

from 04.2021 to now (4 years 10 months)
UAMARKETER, Київ (Маркетинг, реклама, PR)

Types of services:
- market research;
- audit of current marketing support;
- the buildup of marketing departments;
- development of brand promotion strategy;
- optimization of marketing investments;
- marketing restart (brand check-up or changing of positioning);
- launch of new products (go-to-market).

Clients - GAZDA, Creative States, Novbud, Stroycity, Smile development, New City Developers, Avalon, P4, Elvatech, touche and other projects under NDA.
More about cases on the website https://uamarketer.com

Head of marketing department

from 05.2020 to 04.2021 (1 year)
DIM, Київ (Нерухомість)

Responsibilities:
- development of a strategy for the promotion of residential complexes brands;
- development of new digital products (marketplace and mobile application);
- monthly media planning and control of its implementation;
- evaluation of the effectiveness of marketing activities and advertising campaigns;
- sales promotion and sales plan implementation control;
- optimization of operating costs.

Achievements and acquired skills:
- an increase in total gross income x10 compared to the period before the lockdown
- changing the positioning of the residential complex and developing communication strategies;
- development of a methodology for assessing the quality of service (Customer Satisfaction Index);
- participation in the development of the marketplace of all residential complexes of the "DIM" Group of Companies;
- participation in strategic sessions on the development of new products;
- strategy development and implementation of Direct Mail tools to the marketing set of the "DIM" Group of Companies;
- 178% increase in sales of the Lucky Land residential complex compared to the period before the 1st lockdown;
- optimization of monthly investment marks from 12 to 3% of the gross income of Новий Автограф residential complex;
- reduction of the Churn Rate for the first application from 28% to 12%, as a result of working with the sales funnel;
- increase in marginality and decrease in CAC of all projects.

Deputy CMO

from 03.2018 to 04.2020 (2 years 2 months)
KDD, Київ (Нерухомість)

Responsibilities:
- development of "Standard One" (s1.ua) brand promotion strategy;
- monthly media planning;
- evaluation of the effectiveness of marketing activities and advertising campaigns;
- negotiating and concluding marketing and advertising contracts;
- monitoring of competitors;
- optimization of operating expenses;

Achievement and acquired skills:
- successful launch of the brand on the market (100% of the apartments were sold before putting the house into operation);
- experience in a startup that has no analogs in the real estate market in Kyiv;
- decrease CAC by 78%;
- decrease in CPU by 22%.

CMO

from 03.2014 to 03.2018 (4 years)
NIKO АвтоАльянс Київ, Київ (Автобізнес та автосервіс)

Responsibilities:
- planning of annual marketing budget, control of its execution;
- monthly media-planning;
- assessment of the efficiency of marketing activities and promotional campaigns;
- negotiation and achievement of the most advantageous conditions in marketing and advertising agreements;
- implementation of the intro-corporate standards for Dealer Center staff and its execution control;
- optimization of operating expenses;
- interaction with Distributor - Nissan Motor Co., Ukraine (coordination, reporting, implementation of standards in the advertising activity and the organization of the Dealer Center).

Achievements and acquired skills:
- management experience with two Head Offices - the Nissan Distributor and Niko Managing Company;
- Group of Companies "NIKO" use the marketing plan of "AvtoAlliance Kyiv" as the benchmark for all companies;
- organization and hosting dozens of events (presentation of new models, exhibitions, charity, etc.);
- partnership in a lot of projects (AVIS Corporate Fest, RUN Ukraine, CF Tabletochki, Ukrainian Drift Challenge 2016, CF "KRONA");
- monthly measurement of the level of customer satisfaction (CEM) and recommendations for service quality enhancement;
- improvement of the loyalty program;
- 2-nd place in sales volume of Nissan cars in Ukraine (2015 fin. year);
- decrease in CPU by 32% ($ 265);
- 2-nd place in sales volume of Nissan cars in Ukraine (2016 fin. year);
- decrease in CPU by 10% ($ 240);
- development and launch of the mobile version of the site (as a consequence of the increase in the proportion of mobile traffic to 25%, and conversions from mobile version up to 32% of the total)
- 1-st place in sales volume of Nissan cars in Ukraine (2017 fin.year);
- decrease in CPU by 12% ($ 210).

Additional education and certificates

Brand Management at London Business School

2023
Certificate

Competitive strategy at Ludwig-Maximilians-Universität München

2023
Certificate

Knowledge and skills

• Experience in successful lunch of new products
• Experience in leading marketing teams (10+ people)
• Large budget management experience (~ $4 million)
• Наполегливість
• Управлінські навички
• 15+ years in marketing & sales
• Користувач ChatGPT
• Антикризове управління

Language proficiencies

• English — above average
• Ukrainian — fluent