Олександр

OTRISHKO OLEKSANDR
CMO | Digital Marketing Expert
A dedicated digital marketing generalist with a vast area of expertise: from creating a strategy itself - up to every last bit of implementation details.(I truly love challenges, because they allow me to find unusual paths to any goal.
Main Skills:
Additional Skills:
Analytics and Strategy
Web design

E-commerce
Graphic design

PPC / Facebook Ads
Multimedia editing

SEO
Content Creation

SMM
CRM

Brand Development
Funnel Creation

Influence Marketing
Flexibility and
Email-Marketing
Adaptability

Automation and Troubleshooting

Technical setup
Fast Learnin
Copywriting and
Proofreadin
Work Experience:
Main Responsibilities and Duties:
Main Responsibilities and Duties:
Develop and implement CRM strategies for casino and
Retention Lead

betting products.

Manage loyalty and retention programs tailored to
FIDEL Partners

customer segments.

Evaluate campaign performance through A/B testing
iGaming / Betting

and data-driven insights.

B2C

Configure and manage CRM tools and marketing
automation systems.

Oct 2025 - (March 2026

Full-Time / Remote

Segment customer databases and design
personalised communication flows.

Work closely with marketing, development, and
analytics teams.

Monitor market trends and best practices in iGaming
and betting
Main Results:
Took part in the launch of a new iGaming brand from
scratch, building the CRM foundation

Designed, calculated and implemented a full loyalty
program

Singlehandedly built and maintained fully consistent
multi-channel communication across channels

Achieved high open rates, strong CTR and solid
conversion rates on email and on-site pop-ups

Increased engagement through gamified mechanics
(missions, level-ups, Fortune Wheel), driving higher
repeat activity
Main Responsibilities and Duties:
Owned the social media strategy across Instagram ,
TikTok and Youtube: positioning, content pillars,
Head of Digital

formats

Built and maintained the brand Tone of Voice and
!ULINARA

messaging system: manifest-driven storytelling, hooks,
Ukrainian startup
CTAs, and copy standards for posts, Reels, Stories, and
product-related comms.

B2C

Planned and produced organic content: ideation,
scripts, shot lists, editorial calendars, and creative
February 2024 - (October 2026

Full-Time / Hybrid

direction for short-form video and static formats.

Led creator/ambassador activations: concepts, briefs,
content requirements, approval flows, and
performance tracking.

Took part in product development and design (app
itself, website, landings, etc.)

Designed seasonal and event-based campaigns:
culinary holidays, ingredient seasonality, thematic
weeks, and community challenges (UGC mechanics).

Managed collaborations with potential brand
partners: proposal structure, integration ideas, and
co-branded content concepts.

Managed collaborations with agencies: on app growth
support initiatives: ASO messaging inputs, store-
description copy, and feature-led communication
angles.

Coordinated cross-functional execution (founders/
chefs/production): alignment on priorities, timelines,
deliverables, and quality bar
Main Results:
Grew social media accounts organically (Insta: 18K
followers with 1.2M reach in 3 months, and TikTok with
1.1M in 4 months)

Produced a structured annual/seasonal content
framework (Oct–Mar) tied to culinary holidays and
seasonal ingredients, enabling campaign-level
planning rather than ad-hoc posting
Digital Marketing Specialist

Digital Marketing Specialist

Main Responsibilities and Duties:
Main Responsibilities and Duties:
Creating marketing , digital and communicative
strategy

Facebook Ads campaign launch and optimisation

HALO Studio(

HALO Studio(

Website, Behance and portfolio platforms
Architectural Visualization

Architectural Visualization

management

Social Media content creation and management

B2B

B2B

Social media manager control and managemen
June 2021 - Present

Part-Time / Remote

Main Results:
N ew clients (a high-retention business)

Instagram account growth

Free traffic via Instagram Reels

High CTR Facebook Ad
Technical Marketing Specialist

Strategy:
Market analysis and creating a new digital strategy for a company itself(
Design:
Design and creation of clients' landing pages
Emails and automated campaigns design, creation and launch

A/B Testing
Tracking set up
Creation of banners and videos

CRM and automation:
Snapshots creating and development
Building funnels and Workflows
Automation implementation and set-up
Reactivation campaigns set-up
Roadside Dental Marketing

Marketing
Agency

B2B

June - December 2022(
Full-Time / Remote

N ew tools and social media strategy implemented,
Main Results:
resulting in a whole new department formed and
workflow establishe
Successful clients retention campaigns launched with
d

40,000 of hidden revenu
’

$ +
Head Of Marketing

Main Responsibilities and Duties:
Re'Collier (x2)
Singlehandedly created the brand itself based on an idea pitched by the production. Everything under the brand was created by me: naming, colours, website and platforms (design, content), social media and media content.
E-Commerce

B2C

August 2021 - February 2022(+(February 2024 - (August 2024

Part-Time / Hybrid

Creation and launch of the bran
Main Results:
Store successfully had 4 to 10 daily orders

d

Designing and maintaining visual style (content
Main Responsibilities and Duties:
Head Of Digital

Strategy:
Market analysis and creating a new marketing, digital and communicative strategy for a brand(
Paid Ads:
Paid ads strategy and budgeting
Sales generation campaigns development and optimisation
A/B Testing
Tracking and analytics set up
Creation of ads creatives(
E-commerce:
Shopify and ETSY store management (structure, new products, blogs, sales, promo-codes, etc.)
SEO optimisation (titles, descriptions, ALTs, blog posts creation and management)

ANOESES
E-Commerce

B2C / B2B

September 2019 - August 2021

Full-Time / Office

Social Media:
Viral campaign creation and management (Twitter)
Influencer marketing (Insta, Twitter, Pinterest, Fetlife)

Email marketing:
Email campaigns plan creation and execution
Email automation
Sale campaigns execution(
Design:
Design and creation of landing pages
Emails and automated campaigns design, creation and launch
Special projects design, creation and launch
Main Results:
Extremely successful email campaigns with 3,000 to
15,000 of revenue

$

Significant Instagram and Twitter audience growth

$

10x-15x monthly turnover increase after 2 years

Viral Twitter promos with 30,000 retweets from
influencers

The top of 8000 daily visitors with one of the
campaigns

Created a way to launch adult products ads

Facebook Ads ROAS: 8.5 - 12.5

Multiple celebrities became loyal friends to the bran
Marketing Partner

Main Responsibilities and Duties:
General marketing strategy

PBN GO

Social media marketing

Email marketing

SEO Agency

Managing a team of 7

Copywriting and proofreading

B2B

PBN websites creation, launch and management

Special clients' projects creation and launc
December 2017 -
September 2018

Full-Time / Office

Main Results:
Multiple famous gambling brands as clients

The average check of 12,500

More than a 1,000,000 of visitors generate
$
Main Responsibilities and Duties:
Marketing Specialist
Marketing strategy creation and execution

Managing a marketing team of 5

Trinity Ukraine
Traffic management

Social media marketing

IT Company

Content creation

Facebook Ads and Google AdWords launc
B2B / Startups

December 2017 -
September 2019

Full-Time / Office

Main Results:
First experience in IT , Marketing and Startups

3 month to become a Team Lea
Education:
Cherkasy National University named after ˘Bohdan Khmelnyckyˇ

National University
˘Odessa Academy of Lawˇ

Prosecution and Investigation
Scientific Educational Institute of Foreign Languages

2010 - 2015

Bachelorˇs Degree
(Completed Higher Education)

2009 - 2013

Specialistˇs Degree
(Completed Higher Education)

Certifications:
Dark Side of SMM

Agency Krusaiders
2016
Social Media Marketing

2022
Marketing Course

Facebook Blueprint

SKVOT. ˝0@:5B8=3 8@5:B>@

2016
Facebook Ads Course

2022
Digital Marketing Course

!2>1>4=0O. ˆC@A ˝0@:5B8=3

NOM 3.0

2017
Digital Marketing Course

2023
Digital Marketing

GA and GTM

Smartico

2018
Analytics

2025
Retention / CRM

Targetorium

2020
Digital Marketing Course

Rob Bailey
2022
Marketing Course