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Work experience

Digital marketing manager

from 09.2022 to 05.2023 (8 months)
TK-home textile, Київ (Легка промисловість)

- created the digital strategy for the brand promotion in b2c;
- created the content plan for b2c, b2b;
- drafted technical specifications for programmers to improve the site, loyalty programs, forms of subscription and support for online marketing activities;
- led the development of the graphic content, including trade catalogs, together with a designer and a photographer;
- increased the efficiency of promotions by optimizing email and SMS mailings, adding pop-ups on the site.
- Led a catalog trade project with Ukrposhta.
- Managed collaboration with service providers.
- Analysed marketing activities based on KPI.

Apparel designer / Constructor

from 12.2012 to 04.2021 (8 years 4 months)
M-Tac / LKcostume / Danaya / Tamara style, Київ (Легка промисловість)

- creating clothes from a sketch to a prototype;
- preparing technical documentation, material specifications,
technological maps;
- artistic and technical sketching in Illustrator, Photoshop;
- creating of models using CAD programs;
- technical grading of templates via CAD.
The results of my work (patterns and documents) were always clear and detailed, which allowed the sewing production reproduce a batch of clothes without my participation.

Project manager / Product manager / Owner

from 06.2012 to 03.2021 (8 years 9 months)
Manito, Київ (Легка промисловість)

- Production of mini-collections of clothes and sale of designer clothes through online stores.
- Managed the project from the idea to implementation.

Education

Kyiv Polytechnic Institute

Management and Business administration, Київ
Higher, from 2022 to 2024 (2 years)

Studied:
Management, Business analysis, Marketing, Finance, Managerial Accounting, Modeling of business processes etc.

Kyiv National University of Culture and Arts Mykolayv Branch

Design, Миколаїв
Higher, from 2007 to 2013 (6 years)

Studied:
Design, Fine Arts, Composition, History of arts, Apparel production etc.

Additional education and certificates

Digital marketing strategy.

2021

Google Analytics

2021

Business analysis

2023

Fashion e-commerce

2016

Knowledge and skills

• Trello
• Google Analytics
• Google Ads
• Уміння аналізувати
• MS Excel
• Управлінські навички
• Управління проєктами (виробництво)
• Дизайн
• Google Sheets

Language proficiencies

• English — above average
• Ukrainian — fluent