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Work experience

Digital Marketing Specialist

from 10.2022 to now (2 years 10 months)
Freelance, Ірпінь (Маркетинг, реклама, PR)

Facebook Ads – 1.5 years of experience:

-Worked with geographies including Canada, European Union countries, Middle East (Israel, UAE, Qatar, Bahrain, Thailand), China, Philippines, South Korea, India, Malaysia, Indonesia, Singapore, Hong Kong, Ukraine.

- Managed campaigns for industries such as AI-driven review and mention analysis, AI-based call tracking and analysis for contact centers, fintech (crypto project licensing, online casino licensing, Forex licensing), web studio promotions, freelance services, etc.
- Managed monthly budgets of up to $12,000.

Key Responsibilities:

- Analyzed advertising accounts.
- Developed strategies for new and existing accounts, determining target audiences and budgets.
- Installed Facebook Pixel and set up conversions using both internal Facebook tools and GTM.
- Created ad copy.
- Configured retargeting campaigns and worked with LAL audiences.
- Managed accounts to achieve KPIs: CPL, MQL.
- Identified the most effective geographies for ROI and lead quality, reallocated budgets, and adjusted strategies based on data insights.
- Created technical specifications and assigned tasks to designers and programmers.

Google Ads – 2 years 3 months

Key Responsibilities:

- Managed advertising campaigns across US, Asian, and European markets, including Switzerland, UK, Czech Republic, Thailand, Hong Kong, China, Philippines, Indonesia, UAE.
- Conducted analysis and developed strategies for existing advertising campaigns.
- Set up advertising campaigns from scratch in Google Ads (PMax, Search, Display, Shopping, Retargeting, Local Campaigns, Video Campaigns [Lead Generation], DSA).
- Installed and worked with GA4, configured events via GTM.
- Prepared technical specifications for programmers to add event tracking codes when GTM could not be used.
- Prepared technical specifications for programmers to pass data to the Data Layer.
- Used scripts for optimizing Google Ads account performance.
- Analyzed data using Google Analytics 4, internal ad account reports, CRM systems, and Looker Studio.
- Created reports in Swydo, GA4, and Google Ads.
- Passed moderation in Google Merchant and unlocked blocked ad accounts and Google Merchant accounts.
- Worked with feed transformation rules.
- Analyzed assortment efficiency (individual items and groups).

LinkedIn Ads:

- Created LinkedIn ad accounts and installed LinkedIn Insight tracking pixel.
- Configured analytics and created lead-generation campaigns.
- Analyzed campaign results.

Web designer

from 08.2021 to 07.2022 (11 months)
Catapult, Дистанційно (Маркетинг, реклама, PR)

- Collecting and evaluating user requirements in collaboration with product managers and engineers.
- Creating a design with 0, logos, banners, presentations, prototyping, whitepaper.
- Meeting with clients to gather information about their requirements
- Proposal and sketch of a number of visual concepts both on paper (Sketch) and using software applications Axure, Tilda
- Regular communication with clients to check whether the project meets their requirements and main business goals.
- Redesign of elements or projects, changing the structure of sites based on user experience. Collecting information about user experience directly through audience surveys and using analytics tools (Google Analytics, Yandex.Metrica)

Work experience in programs:
- Figma
- Adobe Photoshop
- Axure
- Adobe Illustrator

Senior PPC - specialist

from 08.2020 to 02.2021 (6 months)
Mriya Resort and Spa, Севастополь (Туризм)

- Setting up and maintaining contextual advertising Yandex.Direct and Google Ads: search, text and image ads, video ads, display ads, dynamic ads, app ads;
- Control over the performance of tasks by junior specialists;
- Setting goals in Yandex.Metrica and Google Analytics
- Building reports in Google Analytics and Data Studio
- Recommendations for improving site conversion
- Drawing banners for advertising campaigns
- Audit of previously created advertising campaigns
- Working in KeyCollector
- Work with Datastudio, Planfix, Bitrix 24, Excel, Google Sheets, Jira
- Achievement of KPIs: ROMI, CPC, CPA
- Hypothesis testing, creation of hubs for testing the most profitable target audience
- Development of project development strategies
- Involvement of third-party specialists for full coverage of marketing channels.
- Adjustment and support of contextual advertising Yandex.Direct and Google Ads: search, text and graphic advertising, video advertising, media advertising, dynamic advertising (assistance to junior and middle specialists), advertising in add-ons

PPC Specialist

from 08.2018 to 08.2019 (1 year)
Willkin Studio, Севастополь (Маркетинг, реклама, PR)

- Conducted analytics of advertising accounts and strategy development.
- Set up and managed advertising campaigns in Yandex.Direct and Google Ads (Search, Display, Dynamic Ads).
- Configured conversion tracking in Yandex.Metrica.
- Worked with budgets of up to $30,000 per advertising channel.
- Analyzed results in Yandex.Metrica and Universal Analytics.
- Designed advertising banners and prototyped concepts.

Junior Digital Marketing Specialist, Digital Marketing Specialist

from 02.2017 to 03.2021 (4 years 1 month)
Web-Algorithm Digital Studio, Севастополь (Маркетинг, реклама, PR)

- Conducted keyword research and clustering.
- Set up and supported advertising campaigns in Google Ads and Yandex.Direct.
- Analyzed websites and competitors.
- Optimized websites, wrote meta tags, and created site structures.
- Developed tasks and technical specifications for copywriters.
- Analyzed data from Yandex.Metrica, providing usability recommendations.
- Assigned tasks to programmers, content managers, and designers.

Tools & Platforms: CRM, CMS (1C-Bitrix, WordPress, Joomla), KeyCollector, Netpeak Spider, Allpositions, MegaIndex.

SEO copywriter

from 06.2014 to 11.2014 (5 months)
PrimeText, Sevastopol (Marketing, advertising, and PR)

SEO copywriter

from 12.2013 to 06.2014 (6 months)
TextSEOVip, Sevastopol (Marketing, advertising, and PR)

Additional education and certificates

Google Ads Search Certification

knowledge confirmation
Certificate

Google Ads Display Certification

knowledge confirmation
Certificate

Google Analytics 4 Certification

knowledge confirmation
Certificate

English level Advanced (C1)

knowledge confirmation
Certificate

Knowledge and skills

• Багатозадачність
• Креативність
• UI-дизайн
• UX-дизайн
• Графічний дизайн
• Adobe Photoshop
• Adobe Illustrator
• Figma
• ROI control
• CTR analysis
• Google Ads
• CPA analysis
• Ability to analyze
• Concentration
• CPC analysis
• MS Excel
• Google Analytics
• A/B testing
• Handling objections
• CPL analysis

Language proficiencies

• Ukrainian — fluent
• Russian — fluent
• English — above average