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Work experience

Marketing manager

from 11.2024 to now (1 year 4 months)
Greenhouse Shipping School, Одеса (Маркетинг, реклама, PR)

Marketing Manager / Digital Planner / Project Manager
Greenhouse Shipping School

I develop and implement a comprehensive digital marketing strategy for the school. I am fully responsible for planning, launching, and optimizing marketing activities across social media and paid advertising channels. I manage the full content production cycle — from strategic planning and content calendar development to creative production, editing, and publication. I plan, launch, and manage advertising campaigns in Meta Ads and TikTok Ads, create advertising creatives, and analyze campaign performance.

I coordinate communication with instructors and prospective students, manage the student registration process, and oversee internal workflows. I also act as the project manager for the school: planning and organizing all educational and promotional events, coordinating team activities, and managing the school as an integrated business project.

Education

NewLook

SMM, Дистанційно
Specialized secondary, from 2024 to 2025 (1 year)

Marketing Manager / Digital Planner / Performance Marketing Manager

Led the development and execution of integrated digital marketing, performance, SMM, and paid media strategies aligned with business and revenue objectives. Defined content, media, and advertising strategies based on data-driven insights and funnel performance.

Planned, launched, and optimized paid advertising campaigns across Meta Ads with full ownership of budgets, KPIs, attribution logic, and performance metrics. Produced and managed expert, performance-oriented, and video content (Reels, Stories, Shorts) to drive reach, engagement, and conversions.

Conducted ongoing analysis of marketing, content, and paid media performance, ensuring continuous optimization of CPA, CAC, ROAS, conversion rates, and revenue growth.

Key Responsibilities & Achievements
•Developed and implemented full-funnel marketing and SMM strategies (TOF / MOF / BOF)
•Owned paid media strategy and execution (Meta Ads): campaign setup, testing, scaling, and optimization
•Managed marketing budgets, forecasting, and performance planning with a focus on ROI and profitability
•Designed and optimized sales funnels, landing pages, and lead generation flows
•Monitored and improved CPA, CPL, CAC, ROAS, and conversion rates
•Conducted A/B testing of creatives, audiences, offers, and funnel stages
•Analyzed performance using unit economics and P&L logic
•Coordinated cross-functional teams (content, design, sales, operations)
•Scaled projects through data-driven decision-making and performance insights

Performance Marketing Skills
•Paid Media: Meta Ads (full-cycle management)
•Performance Metrics: CPA, CAC, CPL, ROAS, ROI, Revenue
•Analytics & Optimization: funnel analysis, attribution logic, performance reporting
•Unit Economics: cost structure analysis, profitability assessment, P&L understanding
•Content Performance: video ads, UGC-style creatives, expert content
•Growth & Scaling: budget scaling, creative testing, KPI-driven optimization
•Project & Campaign Management: KPI tracking, reporting, optimization cycles

Newlook

Target, Дистанційно
Specialized secondary, from 2024 to 2025 (1 year)

Targeted Advertising & Paid Media Training
NewLook School

Completed professional training in targeted advertising and paid media promotion. Gained hands-on experience in developing advertising and media strategies, planning advertising campaigns and budgets, and aligning paid media activities with business objectives. Created, launched, and optimized advertising campaigns in Meta Ads Manager and TikTok Ads Manager.

Worked with advertising account setup, audience research and segmentation, creative testing, and sales funnel configuration. Performed performance analysis based on KPIs, optimized campaigns, and supported scaling of advertising activities.

Key Competencies:
•Meta Ads Manager
•TikTok Ads Manager
•Media planning and paid advertising strategy
•Budgeting and KPI planning
•Sales funnel design and optimization
•Campaign analysis, optimization, and scaling

Національна академія внутрішніх справ

Інститут Докторантури та аспірантури, Київ
Higher, from 2020 to 2025 (5 years)

Аспірант

Херсонський державний аграрно - економічний університет

Економіка підприємства, Херсон
Higher, from 2018 to 2019 (1 year)

Рівень підготовки - Магістр

Національна академія внутрішніх справ

Правознавсто, Київ
Higher, from 2018 to 2020 (2 years)

Рівень підготовки - Магістр

Національна академія внутрішніх справ

Правознавство, Київ
Higher, from 2016 to 2018 (2 years)

Рівень підготовки - Бакалавр
3 та 4 курси

Херсонський державний університет

Правознавство, Херсон
Higher, from 2014 to 2016 (2 years)

Рівень підготовки - Бакалавр
1 та 2 курси

Additional education and certificates

Newlook, SMM

2024-2025, 3 місяця

Newlook, Target

2024-2025, 3 місяців

Knowledge and skills

• Unit-economics
• Revenue
• CAC
• ROAS
• Аналіз CPA
• Продаж B2C
• Продаж B2B
• Performance marketing
• Зосередженість
• Адаптивність
• Пунктуальність
• Доброзичливість
• Самомотивація
• Бажання вчитися і розвиватися
• Продуктивність
• Організованість
• Уміння швидко засвоювати нову інформацію
• Дисциплінованість
• Саморозвиток
• MS Office
• Чесність
• Неконфліктність
• Користувач ПК
• MS Word
• MS Excel
• Наполегливість
• Креативність
• Canva
• Ведення CRM
• Уміння аналізувати
• Управлінські навички
• Користувач 1С
• Google Ads
• Digital-маркетинг
• Комунікабельність
• Facebook Ads Manager
• Google Analytics
• Відповідальність
• Розробка маркетингової стратегії

Language proficiencies

• Ukrainian — fluent
• English — average

References

Молчан Микита Павлович

Молчан Микита Павлович

Керівник, Greenhouse

Additional information

Marketing Manager / Digital Planner / Project Manager

Over one year of hands-on experience managing the full cycle of marketing promotion for a digital project. Responsible for developing and executing marketing, SMM, and paid advertising strategies. Independently plan, launch, and manage advertising campaigns across Meta and TikTok platforms, with full ownership of budgets and KPIs. Oversee content creation, media planning, product launch promotion, and systematic growth of the brand’s digital presence.

For more than one year, I have held full responsibility for both strategic and operational marketing activities — from strategy development and media planning to campaign execution, content production, and performance analysis. Focused on data-driven optimization and sustainable scaling of marketing results.