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Work experience

Creative marketing manager

from 08.2025 to 12.2025 (5 months)
SKELAR, Дистанційно (IT)

Professional summary
Performance-creative specialist running the end-to-end creative testing loop: research, hypotheses, briefs, QA, analysis, and iteration planning with creatives that received more than six figure dollars budget total media spend allocation across Meta, Native, RND, Criteo, Bing, X/Twitter, Snapchat, LiveIntent, QuantCast.
Experience
SKELAR - Creative performance marketing manager
June 2025 – December 2025

Summary: 14% creative success vs 10% KPI on creatives that received more than six figure dollars budget total media spend allocation.

Skills and tools
Performance creative testing | Creative strategy and angle research | Competitor research | Creative QA and campaign health checks.
Cross-channel creative execution: Meta, Native, RND, Criteo, Bing, X/Twitter, Snapchat, LiveIntent, QuantCast.
KPI tracking and readouts: CTR, CPC, CPM, CPA, ROAS | Weekly performance reporting | Experiment documentation
Tools: Airtable | Tableau | Google Sheets | Excel | Figma | Canva | Notion | Slack |

Education and training
KROK College, Diploma in Marketing | Kyiv | 2025
Genesis, marketing hackathon | Kyiv | 2025
SKELAR, Hot Digital Marketing Summer Intensive | Kyiv

Education

Фаховий коледж Університету економіки та права КРОК

Маркетинг, Київ
Specialized secondary, from 2022 to 2025 (3 years)

Additional education and certificates

Skelar hot digital marketing summer

2025, 2 тижні
Certificate

Genesis marketing hackathon

2025
Certificate

Knowledge and skills

• Data analysis
• Critical thinking
• Meta ads
• Ability to analyze
• Time management
• Performance marketing

Language proficiencies

English — above average