Сергій

Serhii Symonenko
Age36
City:Kyiv

Contacts
Phone:[open contact info](look above in the "contact info" section) (WhatsApp/Telegram/Viber)
E-mail:[open contact info](look above in the "contact info" section)
Social:[open contact info](look above in the "contact info" section)

Amazon PPC Specialist (Middle/Junior)

Experience

Amazon PPC Specialist (Junior)
From 02.2023 to present day (4 months, part time)
Limmys (UK), Brand of Bath and Pool Products

• Working in a team with a Senior Specialist, managing budgets of $40,000/month
• Competitor analysis in the niche, preparation of automated tables (Excel)
• SEO analysis, product listing editing
• Launching main campaigns (PT/KT), bid management
• Reporting and analytics preparation
• Working with services such as Helium10, SalesInsights, KeepaData
• Passed training courses «Amazon PPC» from SalesCentral and Helium10

Freelancer
Working with EU recruitment agencies as a Facebook/TikTok Ads expert, lead generation manager
from 02.2022 to present day

Owner, CEO
from 09.2019 to 02.2022

Marketing and Sales Agency "4 Days Personal" (4dayspersonal.com)
Kyiv (Digital-marketing)

- Search for clients in Ukraine and EU countries
- Support of current clients' projects (formation of marketing strategy)
- Organization of team work (PPC specialists, designers, accounting) to provide successfull lounches of advertising campaigns.

The agency specializes in Meta Ads and Google Ads for B2B (sales of equipment, specialized equipment, construction companies, IT companies, as well as companies providing various services for business, employment agencies in the European Union)

We have more than 300 successful cases in our portfolio since 2019
We manage advertising budgets from 300 to 6000 dollars per month (for 1 Ads Manager Account)

Facebook, Instagram, TikTok traffic manager
from 01.2018 to 11.2020(2 years, 10 months)
Freelance

Duties

- Work with private customers and a number of Internet marketing agencies (Woohoo-Digital Agency, ROI Ninjas Angency) to launch targeted advertising on Facebook/Instagram/TikTok social networks
- Work with more than 300 clients from Ukraine, Russia, EU, USA, Canada, Japan (B2B / B2C companies in the fields of construction, medicine, services, training, labor migration)
- Successful experience in launching advertising campaigns in the EU, North America, Southeast Asia, the Middle East and the CIS
- Work with advertising budgets up to 6000 dollars. per month
- Preparation of creatives (static and video clips)
- Copywriting of advertising texts (according to AIDA, case strategy)
- Work with sales departments

Head of Sales and Marketing Department
from 02.2019 to 09.2019 (7 months)
ESKA CAPITAL,
Kyiv (Leasing companies)

Duties

Sales:

- Organization, planning and general operational management of the activities of the department of 6 people
- Building a sales system for the department
- Recruitment and training of personnel
- Selection, change in the process of training employees (development of own trainings lasting up to 2 hours), staff motivation
- Search and attraction of new B2B and B2C clients and partners, negotiation, presentations
- Ensuring a high level of product knowledge, skills and sales techniques among company employees
- Development of an active client base of the team. Joint meetings with clients, on-the-job training
- Document control of transactions
- Organization of the implementation of Bitrix24 and Binotel

Marketing:

- Development of sales scripts, HTML mailing templates
- Development of a marketing activity plan
- Control of contractors for the creation of promotional materials, exhibition stands
- Participation in specialized events
- Advertising analysis
- Lead generation (targeted advertising)

Project manager "Interactive accounting"
from 02.2017 to 02.2019 (2 years)
GoC "Liga", Kyiv (IT)

Duties

Sales:
• Creation of a sales department "from scratch"
• Organization, planning and general operational management of the department
• Building a department sales system
• Selection, change in the process of training employees (development of own trainings lasting up to 2 hours), staff motivation
• Development of sales plans and KPIs. Ensuring that the department and each employee fulfill the approved plans and KPIs
• Search and attraction of new B2B and B2C, B2G clients, negotiation, presentations
• Ensuring a high level of product knowledge, skills and sales techniques among company employees
• Development of an active client base of the team
Joint meetings with clients, on-the-job training
• Direct work with key clients
• Accounts receivable control

Marketing:
• Development of scripts for sales, HTML mailing templates
• Development of a marketing activity plan (together with marketers)
• Participation in specialized events, public speaking
• Sales analysis. Customer Feedback Analysis (Customer Survey Forms)

Product
• Participation in product development (UX analysis, making changes to the interface)
• Making changes to the work of support - the process of issuing test access to the product

Document flow

• Changing the workflow process (introduction of an invoice-agreement)

Achievements:
1. Formation of the sales department "from scratch":
• Bringing the department to the level of implementation of the sales plan above 100%
• 4 employees reached the level of 100% of the plan for the 6th month of work, 2 new employees gave 50% of the plan for the 1st month of work
• The sales plan of the department for November-January was fulfilled by 102%, the plan for the number of clients was fulfilled by 124%
2. Together with the IT department and product developers, they implemented a number of improvements in marketing activities, product functionality and the production process for processing incoming requests
• Growth in the number of "hot applications" by 2-3 times
• Increase in the number of contacts from external events by 30-50%
• Reducing the time to work out 1 lead by 3 times

Head of bank branch
From 08.2013 to 01.2017 (3 years 5 months)
PJSC CB "PrivatBank", Kyiv (Banks)

Duties

• Organization of the department's work (number of subordinates - 5 people). Monitoring company performance standards
• Team management, setting clear goals and monitoring their implementation
• Selection, training, certification and motivation of company employees
• Development and control of key performance indicators (KPI)
• Active search and attraction of customers for servicing B2B, B2C segments
• Building partnerships with potential clients. Maintaining and developing relationships with existing clients
• Conducting negotiations and presentations of products with current and potential customers
• Preparation of commercial offers
• Work with documents and regular reporting

Achievements: Removal of the site in the category "Best" in the rating of the branch

Financial manager for small and medium business clients
from 02.2013 to 08.2013 (6 months)
PJSC CB "PrivatBank", Kyiv (Bank)

Duties

• Active search and attraction of customers for servicing the B2B segment
• Conducting negotiations and presentations of products with current and potential customers
• Preparation of commercial offers
• Work with documents and regular reporting

Achievements: Efficiency at the level of 30% of the best employees of the branch

Specialist in the sale of retail services of CSC No. 5 of A-Bank in Sumy
from 11.2011 to 01.2013 (1 year 2 months)
PJSC "A-Bank", Sumy (Banks)

Duties

• Active search and attraction of clients, negotiations and product presentations
• Preparation of commercial offers

Manager for work with trading enterprises of A-Bank
from 02.2011 to 11.2011 (9 months)
PJSC "A-Bank", Sumy (Banks)

Duties
• Acting as a regional manager of A-Credit Business
• Conclusion of cooperation agreements with PE
• Placement of points of sale at partner stores
• Recruitment, interviewing
• Organization of work of personnel for the implementation of sales plans
• Development of new and implementation of existing promotional lending schemes

Active sales specialist at A-Bank
from 11.2010 to 02.2011 (3 months)
PJSC "A-Bank" (Banks)

- Attracting clients
- Drafting consumer credit agreements at retail outlets
Education
Sumy NAU
Economy and entrepreneurship Faculty, Finance, Sumy
Master's Degree in Finance
2005 - 2010
Languages
Ukrainian – native
Russian – native
English - B2/C1

Additional education
2022-2023
Finished several startup acceleration programs: Founders Institute, Startup Wise Guys, YEP, 1991
• Training "Technologies of sales in a situation of change"" (10.02.2011, 1 day)
• Coaching of Dima Kovpak on business with China (19 stream). Directions of study: e-commerce, marketing, logistics. (2017 1 month)
• Facebook Master Class (Patrick Dermak, AdBaker Agency). Targeted advertising on Facebook (2018 1 month)
• Course on Facebook Ads (Ukraine, speaker - Taras Levchik) (2019, 1 month)

Professional and other skills

• Computer skills
- MS Office package and analogues
- Launch, test, optimize and support advertising campaigns on FaceBook, Instagram
- Creating HTML - emails (E-Sputnik, SendPulse)
- Layout of advertising materials (banners, leaflets, catalogs, etc. - Gimp 2.0, Canva, Crello)
- Video Creation (Supa)
- Creating sites on the designer (Tilda Publishing)
• B2B sales (10 years experience)
Advanced, I use now.
• B2C sales (12 years of experience)
Advanced, I use now.
• Public speeches (audience up to 1000 people) (2 years of experience)
Average, I use now.
• Staff training (6 years of experience)
Average, I use now.

Language skills
English – Upper-Intermediate
Russian – Excellent
Ukrainian – Native Speaker
Polish (reading)

Additional Information

High efficiency. Leadership qualities are well expressed. Strong organizational skills. Focus on results. High level of responsibility, decision-making with individual responsibility.
Good self-organization, discipline, ability to distribute priorities in several cases. Delegation. Effective planning. Conflict management.
Resilience in stressful situations. Creative approach in solving difficult situations.
High degree of sociability, fast learning.