Ndifrekeabasi

EDDY
NDIFREKEABASI, ABMP
CREATIVE MARKETING STRATEGIST | BRAND &
COMMUNICATION

ABOUT
I am an experienced professional specializing in various
facets of marketing, brand development, and digital media
management. With a strong background in Brand and
Content management, Social Media and Digital Media
Management. I have worked over with brands across the
PROFESSIONAL SKILLS
HealthTech, MediaTech, Fintech, Crypto Web3, Logistics, and
Marketing leadership,
Tech Industry.
Brand development
Strategic marketing
Financial planning
Innovation management
Insight generation
Communication production
WORK EXPERIENCE
Media planning
Brand plan execution COMMUNICATION AND MARKETING STRATEGIST
Marketing metrics, and Digital Gerald Black (XConnect Africa, Backend Series) | August
integration. 2024 – Till Date
Community management
Content Writing Managed Comms and strategy for Backend Series, a company
highlighting African startups, founders, and operators through
engaging documentaries and posts.
Developed concise, impactful content for digital and print media
Social media Mgt/Strategy
to promote events, campaigns, and initiatives across various
Digital Media Production
Marketing
industries, including health, lifestyle, gaming, and fitness.
SEO Co-organized mixers and networking events, including the
Miro Accra Ghana mixer, Vontech CTO Mixer, DataMellon Mixer,
Hubspot Lagos Tech Mixer where key stakeholders in the industy meet
Notion and discuss policies, solutionns on what to do to improve the
Graphics designing
Africa Tech Ecosystem, etc to foster meaningful connections
Content Directing
Brand management
among professionals in Africa's startup ecosystem.
Co managing Black Ops Catalyst, a community for entry and
mid-level operators in Africa's startup ecosystem, empowering
CONTACT members through volunteering opportunities and role-specific
support.
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
MARKETING STRATEGIST
Panda Team | June 2024 – Till Date (Part Time)
SOCIALS
fb.me/eddy.ndifreke
Developed a comprehensive organic social media strategy
that aligns with our company's goals, focusing on increasing
@Real_eddyndy
reach, engagement, website traffic, leads, and conversions
@Real_eddyndy for our clients in the Crypto, Marketing and Cosmetics
@Real_eddyndy industry.
MARKETING STRATEGIST
Gift It Forward | May 2024 – July 2024
Considering the fact that this is a new product and we are
our prelaunch phase, I participated 100% in the brand
planning and positioning, strategy, Market exploration, value
proposition, developmental milestone and roadmap tracking.

SOCIAL MEDIA AND CONTENT LEAD
GigRadar | February 2024 – May 2024
Created, designed and posted engaging contents that
resonates with our ICP, address their challenges, and offer
practical solutions across LinkedIn, Twitter, and Telegram
daily.
Developed a comprehensive organic social media strategy
that aligns with our company's goals, focusing on increasing
reach, engagement, website traffic, leads, and conversions.
Monitored and reported on key performance indicators (KPIs),
including reach, engagement rate, website visits from bio,
leads, and conversions, to gauge the effectiveness of social
media campaigns and adjust strategies as needed.

HEAD OF COMMUNICTIONS | HEAD OF PROJECTS
AND OPERATIONS (PART TIME)
Cave Media Studios (startup) | January 2020 – till date
Increased our clients as well as their Social media followers
by over 4000% and contents by over 200%.
Communicated with industry professionals and influencers
via social media to create a strong network.
Planned and Developed the Project Ideas.
Developed and set the tone for messaging and portray the
organization's values.
Evaluated and implement improvements on digital strategy
for our clients.

MARKETING SPECIALIST (CREATIVE CONTENT
MANAGER /COPYWRITER)
Bistox Exchange (Morningstar Technologies) | August
2022 – March 2023
As a key member of the Digital Marketing teams at Bistox
Exchange, I collaborate closely to craft content and drive the
organization's success. My role involves writing technical
content for our cutting-edge products, including Exbi.trade,
Brainiax, and Bistox, while also generating creative strategies
and unique ideas that captivate our audience. From compelling
advertisements to engaging blog posts, to clear and persuasive
copies, announcements (pre and post), and newsletters, etc as
well as increase our customer base.
MARKETING SPECIALIST (CONTENT)
Cryptorsy.io | July 2022 - Sept 2022
During my tenure at Cryptorsy.io, I played a major role as a
Content Developer and Copywriter working collaboratively with
the Digital Marketing teams, I produced high-quality technical
content for our products, Clients and Services. Additionally, I
took charge of proofreading contents, ensuring accuracy and
excellence. I also crafted compelling landing pages that
attracted and engaged our target audience, contributing to
increased conversions and brand recognition.

SOCIAL MEDIA MANAGER | COMMUNITY MANAGER
Deep Knowledge Group (DKP and Longevity Book) | March
2022 – July 2022
Developed and implemented a social media marketing
plan/strategy.
Managed and oversee social media content.
Created and curated medical content with graphical
representation using design tools.
Defined the most important social media KPIs.

MARKETING STRATEGIST
Cola Group PLC | October 2021 – January 2022
Set, planned, and implemented social media, contents,
communication campaigns and strategies.
Built relationships with customers, influencers, industry
professionals, and journalists to create a strong network.
Created guidelines that define our company’s voice both
online and offline (including terminology and trends).
Coordinated with Marketing, PR, and Communications teams.

SOCIAL MEDIA MANAGER | BRAND STRATEGIST
Boltex Logistics | June 2021 – January 2022
Managed and oversaw social media accounts and content.
Evaluated and implement improvements in digital strategy.
Analyzed and report digital campaign results.
Conducted competitive research to identify our strengths and
weaknesses.

SOCIAL MEDIA LEAD
Fishcross Medical Services | May 2020 – January 2022
Developed and implemented a social media marketing plan and
strategy.
Created and curated medical content with graphical
representation using design tools.
PROJECTS
Backend Series - A video documentary created to Beam light on
African startups, founders, operators and their back stories.
oined in the Developement and management of the core ideation and
execution process of this documentry series. Also responsible for the social
media content management.

Managed and executed the How Technology is Solving Africa's
Healthcare Problems: The Impact Story of WellaHealth
documentary for Deep Knowledge Group.
Developed and managed the core ideation/execution procress of this brand.

The Ward Coat Podcast - Transforming Nigeria’s Healthcare
space, one conversation at a time.
Developed and managed the core ideation/execution procress of this brand.

DW’S #77PERCENT CAMPAIGN
Worked with influencers in executing the #77Percent campaign in 2023 and
2024
PROSTOS COPYWRITING STUDIOS
Worked on contents for different clients including:
Deposit Photos’ social media pages including Linkedin.
GlockApps’ social media pages and website.
Prostos Studio’s social media pages.

AMLBOT (THE FULL-FLEDGED CRYPTO COMPLIANCE
SOLUTION THAT PROTECTS PEOPLE FROM MALICIOUS
ASSETS AND ACTORS.
Assisted in content management and strategizing. here

EXBI.TRADE (A HYBRID EXCHANGE WITH WEB3 FEATURES
OWNED BY MORNINGSTAR VENTURES)
Wrote all press releases and announcements for the pre-launch and post-
launch of the product.
Made available all content on the official website, medium, telegram, and
other social media accounts including Twitter.

CRYPTORSY
Rephrased and corrected all grammatical errors on the website and added
new content there. Check here.
Wrote all the PACK OF MUST-HAVE MATERIALS FOR WEB3
BUILDERS for the Cryptorsy Marketing Team. here.
RABBIT HOLE PROJECT
Wrote all the news on the site. Check here

BISCA ECOSYSTEM (A GAMING ECOSYSTEM WITH DIFFERENT
DIRECTIONS THAT EMBODY THE NEW REALITY OF MAKING
MONEY IN WEB3)
Wrote contents for the web Page and social media pages.

OTHER ACHIEVEMENTS
COMMUNICATIONS AND SPECIAL PROJECTS
XConnect Africa | April 2024 – till date
Managing and coordinating Tech networking events as well as Mixers.

CAMPUS AMBASSADOR
Cowrywise Financial Technology | Oct 2021 – till date

ORGANIZER (BRANDING, MARKETING & PR LEAD)
The 100K Club Prostate Cancer outreach | June 2022
Link to event experience: Here and Here

PROJECT AND PROGRAM DIRECTOR
LCIAfrica Int'l womens Day 2022 | March 2022
Successfully managed and spearheaded the event in collaboration with Google
Women Techmaker.

ORGANIZER (BRANDING, MARKETING & PR LEAD)
The 100K Club 3-day Cervical Cancer outreach | Jan 2022, 2023, 2024
Link to event experience: Here, and Here

ORGANIZER (BRANDING, MARKETING & PR)
Techstars Startup Weekend Lagos | August 2021
Link to event experience: Here

ORGANIZER (BRANDING, MARKETING & PR)
Ladies Crushing IT Africa Power Panel Session Sponsored by Google
Women Techmakers | Oct 2021
Link to event experience: Here

PROGRAM MANAGER
Ladies Crushing IT Africa | January 2022 – till date
MEMBER
Google Business Group, Ikeja | Feb 2019 – till date

EDUCATION
ADVANCED BRAND MANAGEMENT CERTIFICATION -
MARKETING AND BUSINESS LEADERSHIP
Brand Management Academy
May 2023 – Sept 2023

BACHELOR OF SCIENCE (IN VIEW). MAJOR IN
ECONOMICS
University of LAGOS, AKOKA
August 2020 – till date

SENIOR SCHOOL CERTIFICATE OF EXAMINATION
(SSCE)
CAMC Salvation College, Lagos State
May 2012 – July 2016

VOLUNTEERING EXPERIENCE
HEAD OF PR AND COMMUNICATIONS
Lupus Matters Advocacy Initiative | February 2021 –Till date

MAREKETING AND COMMUNICATIONS
Ladies Crushing IT Africa | August 2021 –Till date

HEAD OF COMMUNICATIONS AND MEDIA
The 100K Club | February 2021 –Till date

SOCIAL MEDIA MANAGER
Techstars, Lagos | August 2021 –Till date

SOCIAL MEDIA TEAM MEMBER
The Pamilerin Foundation | January 2021 –Till date

SOCIAL MEDIA MANAGER | PROGRAM MANAGER
Ammatechy Foundation | May 2019 – November 2019