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Work experience

Chief Marketing Officer

from 07.2024 to now (1 year 8 months)
ECOPAN LLC, Київ (Будівництво, архітектура, дизайн інтер'єру)

Main tasks:
- Create and implement strategy.
- Lead generation - increase the number of customers attracted through digital channels.
- Develop B2B direction.
- Build a network of contractors (SMM, SEO, targetologists, content creators, developers).
- Implement systematic analysis of the effectiveness of online campaigns, improving the funnel, working with CRM, GA4, Google Search Console, Google & Meta Ads.
- Establish a budget and control its implementation.
- Create and implement strategy of launch of foreign markets.

Achievements: 45% increase in digital generated sales YoY; 60% decrease in lead cost YoY; from 1 to 18% increase in conversion rates at various stages of the funnel YoY; increase in B2B leads from 13 in 2024 to 432 in the first half of 2025. Work on social media, including YouTube, was resumed. A chatbot was created and launched. Launched email-marketing. Merchant Centre was launched. The website was brought to the first page of Google for key SEO queries. A database of potential B2B partners was developed. An advertising campaigns were launched on the German market.

Marketing strategist

from 03.2022 to 03.2024 (2 years)
Самозайнятий, Дистанційно (Маркетинг, реклама, PR)

During this period, I was in forced emigration in Germany.
Then I worked as:
- marketing consultant for a chain of coffee shops in Kyiv (analysis of the product range, competitive environment, strategy of development, positioning and pricing strategy, menu creation strategy).
- Marketing consultant for a custom furniture manufacturing company in Kyiv (analysis of competitors, development strategy, naming, consulting during strategy implementation, lead generation).
- Marketing consultant on the promotion of a pet brand (website operation improvement, promotion strategy, product range strategy, SMM and collaboration management, consulting during strategy implementation, lead generation).
- Assistant at an architectural büro in Germany.
- Freelance analyst at Marussia Beverages Switzerland.

I also organised a presentation of Ukraine and Ukrainian culture at the local street festival "Früling Fest" in Würzburg in 2023. I participated in the organisation of local demonstrations in support of Ukraine. Actively contributed to fundraising, volunteer assistance, helped with sorting humanitarian aid.

Senior National Brand Manager

from 07.2019 to 09.2021 (2 years 3 months)
Roust Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Main tasks:
- Increase sales, fulfil sales department plans.
- Increase brand market share. Increase brand awareness.
- Expand the target audience to consume the brand.
- Develop and implement a marketing strategy to achieve specific aims.
- Control the effectiveness of the company's brand portfolio. Monitor the brand's pricing policy.
- Launch new products on the Ukrainian market.
- Manage the budget. Control of contracts and payment of invoices.
- Manage the team (two BMs, SMM manager, analyst).
- Cooperate and coordinate with the trade marketing department.
- Negotiate with brand owners and contractors, coordinate activities with other departments.
- Organise tenders. Monitor the effectiveness of contractors.
- Implement advertising campaigns using various communication channels (digital, social media, TV, radio, event marketing, trade marketing, influence marketing) in accordance with the strategy. Conduct media planning.
- Analyse the company's portfolio, sales, market, competitors, target audience, advertising environment, Brand Health KPI, marketing campaign effectiveness (ROMI, sales, CPC, CTR, RTM, P&L, EBITDA, etc.) in order to adjust the strategy.
- Develop SMM strategy, participate in content creation, collaborate with opinion leaders, performance monitoring.

Achievements: The company's market share grew from 4.8% in 2019 to 6.6% in 2021. The company entered the TOP 5 largest companies in Ukraine in terms of sales in the category. Sales growth averaged 60% year-on-year. Growth in brand health indicators by 1-2 pp. quarterly. Recognition increased by 5.5 p.p. In 2021, Zubrowka entered the TOP 5 most famous vodka brands in Ukraine according to the analytical agency TNS. Two new brands and up to 10 new SKUs were launched. In terms of the strategy a new website was created and launched. Advertising campaigns with high performance indicators were implemented.

Head of marketing

from 03.2017 to 07.2019 (2 years 5 months)
Marussia Beverages Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Main tasks:
- Build marketing department from scratch, manage a team (marketer, SMM manager, analyst).
- Develop and implement brand strategies in Ukraine with the aim of increasing sales and brand awareness.
- Launch advertising campaigns, check their effectiveness, manage the budget.
- Organise and conduct events, presentations, and training sessions for B2B and B2C.
- Implement PR campaigns. Copywriting without GPT: articles for specialised and non-specialised publications, press releases.
- Participate in international exhibitions. Search for suppliers, conduct negotiations.
- Launch new brands and products.
- Plan and implement trade marketing activities, work with all sales channels (traditional retail, key and specialised networks, wholesale buyers, online sales, HoReCa).
- Provide SMM. Collaborate with influencers.
- Coordinate and report to the head office in Paris and in Austria then.
- Cooperate with foreign agencies and government institutions.

Achievements: created marketing department from scratch. Built processes, organised its effective operation. Increased the company's portfolio from 6 to 30+ brands. Ensured annual growth in sales and company performance. Met and exceeded sales plans for specific brands. Organised and maintained cooperation with market influencers. Launched TV&Radio advertisment in terms of limited marketing budget. Participated in writing a book.

Marketing manager

from 01.2015 to 03.2017 (2 years 3 months)
Marussia Beverages Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Main tasks: create and implement brand promotion strategies. Conduct budgets and control its performance. Launch new premium brands. Increase sales. Analyse sales, the market, competitors, target audience, and advertising campaign effectiveness. Organise advertising campaigns, sponsorships, presentations, events and training for B2B and B2C. Plan, implement and monitor trade marketing activities across all sales channels. Provide PR-activities. Manage SMM. Work with the corporate website. Create a Ukrainian version of the website from scratch.

Achievements: the niche brand Chateau Mukhrani became the most sought-after product for premium Georgian cuisine restaurants in Ukraine. Launched not less than 6 new brands in Ukraine. Worked with premium segment. Thanks to the bright performance in a street festival, one of the brands was shown on the evening news ‘1+1’ free of charge. Tight cooperation with influencers was launched. The number of subscribers on Facebook's brand page grew from zero in 2015 to 4,000 subscribers in 2018. Annual sales increased regularly for the company's leading brands. Created several new brands from scratch. Launched fruitful cooperation with the Georgian Embassy in Ukraine for years. Organised and managed lot of sponsorships and presentations.

Brand manager

from 05.2012 to 12.2014 (2 years 8 months)
Color Trend Ltd, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Main tasks: create new decorative cosmetic brands and expand the range of existing brands. Manage import operations, plan orders, control deliveries and payments, negotiate with foreign suppliers. Analyse sales, stock, turnover, competitors, prices, and the effectiveness of trade marketing promotions (ROMI). Manage trade marketing. Create POSM. Negotiate with supermarket buyers. Control pricing, merchandising, performance, documents.

Achievements: launched two new brands (the whole range) and extended assortment of the existing brands. Thanks to new POSM, new designers and control over the effectiveness of trade marketing, high efficiency of marketing activities was ensured. Built tight cooperation with suppliers. Provided quality of deliveries and their work up to the time schedule. Established reliable and long-term relationships with suppliers. systematised work with buyers in supermarkets.

Brand manager group

from 09.2008 to 05.2012 (3 years 9 months)
Fozzy group, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Main tasks: develop brands` promotion strategies. Plan sales (monthly, annualy) and control their implementation. Conduct budgets and promotional plans. Launch brands in different sales channels - extend the market. Monitor price relevance. Analyse sales, portfolio efficiency, turnover, competitors, prices, effectiveness of trade marketing and BTL promotions. Cooperate with brand-owners. Manage corporate website.

Achievements: delivered stable sales growth for each brand I worked with, provided high promo effectiveness which was reflected in sales' growth. Brought one of the brands "out of oblivion", increased its sales from almost zero to stable growth - this led to the allocation of a marketing budget for its development in a year. Was promoted to BM Group of non-food within a year after starting work. Got expansion of responsibilities from managing one brand to 10+. Organised successful BTL campaigns and trade marketing events, outdoor advertising, initiated social media management and brand presence on the internet before it became a must-have. Achieved a 60% increase in coverage for one of the brands thanks to highly effective promotion. Led negotiations with regional distributors. Built tight cooperation for entrusted brands` development. Headed presentations and trainings for sales team.

Education

Ukrainian State University of Economics and Finance

International economics, Київ
Higher, from 2005 to 2006 (1 year)

Kyiv International University

International Economic Relations, Київ
Higher, from 2001 to 2005 (4 years)

Additional education and certificates

Trade marketing, from Be First School

2016, six months

WSET I & WSET II from Wine and Spirits Education Trust

2016 and 2017, six months each.

Fundamentals of Neuromarketing // Fundamentals of Goal Setting from Profi School

2018, 4 hrs each

«Best cases of digital prоmo» from Dentsu Ukraine Agency

2021, two days

Complete SEO Course & ChatGpt SEO Copywriting from Tomas Moravek, Udemy

2024, 47 hrs.

Marketing strategy with T.Lukenyuk, CEO Google, from Laba

2024, 10 modules

AI for marketing from Webpromoexperts

2024, 12 lectures

LeadGen Expert from IAMPM

2024, 8 modules

Digital marketing from Webpromoexperts

2025, 17 lectures

Lead generation for new development from Kyiv Development School

2025, 9 modules

Knowledge and skills

• Стратегічне планування
• Розробка маркетингової стратегії
• Організаторські здібності
• Організація заходів
• Ведення переговорів
• Комунікабельність
• Управління командою
• Проведення презентацій
• Аналіз ринку
• Уміння аналізувати
• Управління бюджетами
• Контроль виконання бюджету
• Ведення соціальних мереж
• SMM
• Копірайтинг
• Користувач ChatGPT
• BTL-маркетинг
• POSM
• SEO
• SEM
• Аналіз CTR
• Аналіз CPL
• Аналіз CPC
• ABC/XYZ-аналіз
• A/B testing
• SWOT-аналіз
• PESTEL
• 4P
• ROMI
• PnL calculation
• Продаж B2B
• Продаж B2C
• NPD
• Google Analytics
• Google Ads
• LTV
• CTR
• RTM
• RFM analyse
• Лідогенерація
• 7Р
• Налаштування таргетованої реклами
• Здатність до навчання

Language proficiencies

• English — advanced
• German — beginner
• Ukrainian — fluent

References

• Mazur Yuriy

  Mazur Yuriy

  Commercial director, Marussia Beverages Ukraine

  Contact details are hidden

• Kobirinka Andriy

  Kobirinka Andriy

  Marketing director, Roust Ukraine

  Contact details are hidden

Additional information

Personal characteristics:
1. Highly responsible.
2. Creative with sense of aesthetic.
3. Initiative.
4. Honest, fairy, empathyc.
5. Interested in new tasks, in personal and professional development.

Hobbies: yoga, dogs, nature, learning, psychology, media.