Sofiia

Sofiia Karaulanova
​

[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)​
26 yrs. old

LANGUAGES
★​ English — fluent
★​ Spanish — A1 (studying)
★​ French — A1 (studying)
★​ Ukrainian — native
★​ Russian — native

EXPERIENCE
“Ethnica brand” – own business
2017 – 2021
●​ Engaged in targeted advertising, with me the brand grew 2.5 times,
improved sales
●​ Communicated with clients, conducted more than 5,708 consultations
with clients
●​ Was an SMM for two years
●​ Direct work sequencing to expedite project delivery and to minimize
disruption of ongoing operations
●​ Develop strategy for brand
●​ Created content plans and communication strategies
●​ Cooperation with suppliers
●​ Adjustment of the procurement process
●​ Team selection and management
●​ Dealt with logistical issues
●​ Coordinating the work of employees (accountant, SMM, consultant,
ceramic master)
●​ Search and interaction with contractors
●​ Work with finances and the finance department
●​ Cooperation with craftsmen and foreign suppliers
●​ Cooperation with bloggers and opinion leaders
●​ Wrote texts for posts and the website
●​ Collaborated with a designer to develop printed materials, merch
●​ Optimized the process of supplying goods
NGO “STAN” – communications and media coordinator
2022 – 2023
●​ Developed and implemented content plans for the project and
organization
●​ Communicated with mass media and journalists, gave interviews on
television
●​ Managing social media pages, conducting live broadcasts (Instagram,
Facebook, Telegram)
●​ Filling and maintenance of the site
●​ Wrote more than 52 texts for the project
●​ Wrote 4 long reads for the website
●​ Collaborated with the designer to develop printed materials,
development of tasks
●​ Was engaged in the development of merchandise for the project
●​ Responded to messages on social networks
●​ Was engaged in the distribution of letters at the post office
●​ Communicated with partners from the partner organization
●​ Coordinated teams in communities on activities
●​ Made media coverage of the project
●​ Visits to 5 communities to identify effectiveness
●​ Creating and conducting questionnaires
●​ Organization and holding of events, meetings, trainings
●​ Engaged in targeted advertising, target audience analysis
●​ Conducted 5 MCs on communications and media
●​ Monitoring and media reporting
●​ Development of a media plan
NGO “Ukrainian Leadership Academy” – coordinator in the project
2023 – 2024
●​ Cooperation and interaction with local government
●​ Coordination and control of mentors work in the project
●​ Closing milestones and maintaining project documentation
●​ Contacted with students by phone, email, or in person.
●​ Promoted our online course and provide information to prospective
students.
●​ Built relationships with students, businesses, and educational partners.
●​ Interviews and team selection
●​ Reporting for the donor and partners
●​ Formation of the budget and estimates
●​ Communication with the mass media, giving interviews
●​ Conducting round tables and trainings on project management
●​ Preparation of reports on the project and activities
●​ Help and support of the project manager
●​ Work with a designer
●​ Development of project branding
●​ Interaction and communication with youth
●​ Cooperation with a partner organization
●​ Interaction with the donor, within the framework of the USAID policy
●​ Visited communities in Ukraine to monitoring work in the project and
conduct offline events
●​ Working with Microsoft Office and G-Suite
●​ Sending by Google Mail
●​ Coordination and control of the communication manager's work,
assistance in creating press releases and media monitoring
●​ Coordination of the work of mentors in the team and in working with
communities
●​ Search and systematization of information
●​ Organization of meetings and interviews
●​ Organization and holding of round tables (25 round tables were held,
interaction with local government, search, and reservation of tickets,
hotel, etc.)
●​ Organization and conduct of mentoring schools (2 mentoring schools
were held, hotel reservations, meals, searching and booking tickets,
searching for coaches, working with the administrator, purchasing
consumables)
●​ Organization and holding of the “Night at the Museum” event
(cooperation with local government, hotel search and reservation,
catering, solving logistical issues, interaction with contractors,
purchase of consumables and stationery, work with the administrator)
 NGO “League of the Strong”— project manager​
2024 – 2024
●​ Maintaining project information and documentation
●​ Closing of quarterly calls for donor
●​ Direct communication with donors to the project
●​ Cooperation with co-grant organizations
●​ Coordination and control of the project team
●​ Monitoring and evaluation of the project
●​ Control and fixation of the project budget
●​ Communication with compulsory medical insurance and project
coordinators
●​ Develop and administer project budgets and fiscal controls, contracts,
and quality control provisions, perform project cost estimating and
value engineering
●​ Authorize the issuance of contracts, purchase orders, and change
orders, and approves contractor invoices for payment
●​ Represent the institution in business with customers, consultants,
contractors, and other public and private agencies and organizations.
●​ Researches and prepares various reports pertaining to operations,
equipment, policies, procedures, and other issues.
●​ Schedule meetings and appointments
●​ Mailing reception and management.
●​ Supplies and errands' purchase.
●​ Organize the office layout and order stationery and equipment.
●​ Plan and coordinate office events, team-building activities, and
meetings. Arrange logistics for conferences, investor meetings, and
company events.
Myk Veret company – influence marketing manager (USA)​
2025-2025
●​ Strategy development and execution
●​ Define target audiences, choose relevant platforms, and plan
influencer collaborations based on campaign goals
●​ Market and trend research
●​ Monitor social media trends, memes, challenges, and content
formats.
●​ Analyze competitors, who they collaborate with, what formats
perform well, and how campaigns are structured.
●​ Identify emerging influencers (nano-, micro-, macro-) before
they go mainstream.
●​ Found more than 1k influencers in USA
●​ Influencer discovery and selection
●​ Analyze follower demographics, engagement rates, and brand
alignment.
●​ Segment influencers by niche, platform, and campaign
objective.
●​ Maintain an up-to-date influencer database.
●​ Negotiation and collaboration management
●​ Handle communication, establish terms, create briefs, and track
deadlines and KPIs.
●​ Work directly with creators or via agencies.
●​ Content quality control
●​ Ensure content aligns with brand guidelines and tone of voice.
●​ Review text and visuals for compliance with briefs.
●​ Campaign launch and support
●​ Oversee post scheduling, track live performance, and handle
real-time issues.
●​ Campaign performance analysis
●​ Collect statistics, calculate ROI, and prepare post-campaign
reports.
●​ Offer data-driven insights for future campaigns.
●​ Experimentation and new formats
●​ Test new platforms (TikTok, Telegram, Threads, etc.) and
content formats.
●​ Cross-team collaboration
●​ Align influencer marketing efforts with SMM, PR, content, and
performance marketing teams for a unified strategy.
●​ Making reports ​
SOFT and HARD SKILLS
➢​ Fluency in Microsoft Office and Google Docs, Slack, Trello,
Worksection, Jira, Notion, Excel
➢​ Working by Agile methodology
➢​ Knowledge about Kanban, Sprints
➢​ Knowledge and working with AI
➢​ Mastery of tools for creating media content (Photoshop, Canva, Figma)
➢​ Resilience
➢​ Worked with CRM system
➢​ Strong leadership skills
➢​ Pretty developed communication skills
➢​ Worked with brands and agencies
➢​ Social media marketing skills
➢​ Developed empathy and sociability
➢​ Literacy and creativity
➢​ Ability to concentrate and take responsibility
➢​ The ability to convey information to people clearly and simply

ADDITIONALLY
❖​ Ready for relocation to other countries
❖​ More than 5 years of experience working with branding
❖​ Worked with the brand and the Fashion industry
❖​ More than 6 years of experience in sales and consulting
❖​ Participated in the “Youth Conference of the Parliamentary Assembly of
the Council of Europe” in Berlin
❖​ Worked on freelance as assistant and brand manager
❖​ Studied cognitive psychology with Olesia Bergen
❖​ Studied Gestalt therapy with Zoryana Bezpalko
❖​ Model for brands and UGC creator
❖​ Working with promotion