Дар'я

DARIA SHEVCHENKO

Head of Marketing
15/11/1992

CONTACTS ABOUT ME
[open contact info](look above in the "contact info" section) Experienced Head of Marketing with a proven
track record spanning 8 years across diverse
[open contact info](look above in the "contact info" section) industries. Skilled in strategic analysis,
financial management, and optimizing business
Ukraine, Kyiv
processes. Proficient in facilitating efective
communication and driving successful
LANGUAGES initiatives. Demonstrated leadership in
implementing innovative solutions.
Exceptional analytical and troubleshooting
English B2
abilities, with a strong background in project
Ukrainian С2 management.
My strengths lie in my speed, professionalism,
Russian С1 and in- depth knowledge of various industries,
including cryptocurrencies (exchange,
SKILLS investments, trading), gambling, and IT.

Business Analytics

Project Management WORK EXPERIENCE
Marketing Management 09/2022 - for now
Head of Marketing in Crypto Project
Crypto NDA

EDUCATION Marketing Strategy Development: Develop and
implement
09/2010 - 07/2014 comprehensive marketing strategies to achieve
the project's objectives and increase its visibility
Bachelor's degree within the crypto
Dnipro National University, Dnipro community.
Brand Management: Establish and maintain a
09/2014 - 09/2015 strong brand identity for the crypto project,
MBA ensuring consistency across all marketing
Eoropean University, Munich channels.
Content Creation and Distribution: Oversee the
creation of engaging and informative content for
various platforms, including website, social media,
blogs, and email campaigns.
Paid Marketing Campaigns: Plan and execute targeted
paid marketing campaigns, including social media
advertising and Google Ads, to drive user acquisition
and engagement.
Performance Analysis: Utilize data and analytics to
measure the effectiveness of marketing campaigns,
providing regular reports to the project's leadership
team.
Competitor Analysis: Conduct market research and
competitor analysis to identify opportunities and stay
ahead in the dynamic crypto market.
Event and Conference Participation: Represent the
crypto
project at relevant industry events and conferences to
network and promote the project's vision.

09/2020 - 08/2022
Head of SMM in Gambling
Online Casino

Strategy Development: Create and implement a
comprehensive social media marketing strategy
aligned with the exchange's business goals and
branding guidelines.
Crypto Market Updates: Stay up-to-date with the
latest trends, news, and developments in the
crypto market and incorporate relevant updates
into social media content.
Analytics and Reporting: Monitor social media
analytics and performance metrics regularly to
measure the effectiveness of campaigns. Provide
detailed reports and insights to the management
team.
Brand Advocacy: Develop strategies to encourage
and leverage.
Collaboration and Partnerships: Form
partnerships with relevant organizations,
government entities, and stakeholders to
strengthen the project's impact and reach.
09/2018 - 09/2020
Head of SMM in Crypto Project
NDA

Strategy Development: Create and implement a
comprehensive social media marketing strategy
aligned with the exchange's business goals and
branding guidelines.
Crypto Market Updates: Stay up-to-date with the
latest trends, news, and developments in the
crypto market and incorporate relevant updates
into social media content.
Analytics and Reporting: Monitor social media
analytics and performance metrics regularly to
measure the effectiveness of campaigns. Provide
detailed reports and insights to the management
team.
Brand Advocacy: Develop strategies to encourage
and leverage
Community Management: Engage with the crypto
community, responding to inquiries, comments,
and messages, and fostering a positive and active
community presence.

02/2017 - 09/2018
CEO of Charity Project for Children
Dobrodiy, Dnipro

Fundraising and Donor Relations: Lead
fundraising efforts and establish relationships
with donors, sponsors, and partners to secure
financial support for the project.
Program Management: Oversee the
implementation of
programs and initiatives that directly benefit
children in need.
Budget and Financial Management: Manage
the project's budget and financial resources to
ensure transparency and accountability.
Team Leadership: Build and lead a dedicated
team of
professionals and volunteers, providing
guidance, support, and motivation.
Collaboration and Partnerships: Form
partnerships with relevant organizations,
government entities, and stakeholders to
strengthen the project's impact and reach.