Софія

SOFIIA VASYLECHKO
MARKETING MANAGER

CONTACT PROFILE

[open contact info](look above in the "contact info" section) Marketing specialist with cross-sector experience in agencies, nonprofits,
and B2C. I build communication strategies, manage social media and brand
[open contact info](look above in the "contact info" section) presence, create content briefs and commercial offers. I bring both
strategic thinking and hands-on execution — with a background in
marketing, finance, and international collaboration.
LinkedIn_SV

CERTIFICATIONS WORK EXPERIENCE

Basic Marketing at SKVOT Stroom Digital
Digital Marketing at Beetroot Marketing Manager December 2024 - Present
Academy
Project management in the Built full communication strategies & media plans for several NGO
non-profit sector program in clients
Institute of leadership & Created 10+ commercial proposals for potential clients and tenders
management UCU; Manage personal branding for a client on LinkedIn (content, topics,
tone of voice)
Write technical briefs for designers based on strategic marketing goals
Run social media for a client (strategy, content, analytics)
SKILLS
VitaUp Corporation October 2024 - November 2025
Strategic Planning Affiliate Marketing Manager

Problem Solving Successfully secured multiple affiliate publications to boost product
Crisis Management visibility in the US supplement market
Identified and established partnership with a new niche magazine,
Creative Thinking expanding brand reach to untapped audiences
Strong analytical mindset Reached out to multiple healthcare professionals for potential
partnerships, receiving initial interest and responses
Excellent project management
skills Family Gold Masters June 2024 - September 2024
Marketing Manager
Brand Development
Conducted market research
Exceptional written and verbal Analysed communication channels
communication skills Managed the rebranding process of the company
Worked with shareholders and 3-rd parties
Customer Orientation Managed a partnership with Loyalty program
Adaptability to Change
Orphans Care Center December 2022 - May 2024
Head of Development
LANGUAGES Engaged with international foundations as part of partnership-based
projects; attracted new local donors
English (Upper-Intermediate) Developed a strategic growth roadmap to support the organization’s
Ukrainian (Fluent) development
Coordinated cross-functional projects and supported a small internal
team
TOOLS Led donor reporting and maintained communication with global
partners on assigned initiatives
Mailchimp, Snov.io Engaged with international foundations as part of partnership-based
Figma projects; attracted new local donors
Canva Developed a strategic growth roadmap to support the organization’s
HubSpot, Similarweb development
AI tools: ChatGPT, Gemini, Coordinated cross-functional projects and supported a small internal
Perplexity team
Led donor reporting and maintained communication with global
partners on assigned initiatives
VOLUNTEERING
Inoxoft December 2021 - October 2022
Supported children (including Event Marketing Manager
orphans), teens from Eastern
Ukraine, and people with Hosted a cultural event that received media coverage in Forbes
disabilities Ukraine
Organized humanitarian aid for Organized internal events, including charity initiatives and staff
central and eastern regions programs
affected by war Managed company social media and created the content plan
Collected donations to support Collaborated with designers and provided briefs for event and CSR-
Ukraine’s Defense Forces related materials

Galnaftogaz October 2024 - November 2025
EDUCATION 2009 - 2014 Senior Economist
Master’s Degree in Mechanics Successfully secured multiple affiliate publications to boost product
visibility in the US supplement market
and Mathematics
Identified and established partnership with a new niche magazine,
expanding brand reach to untapped audiences
(Focus on Differential Equations) Reached out to multiple healthcare professionals for potential
Ivan Franko National University partnerships, receiving initial interest and responses