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Work experience

Senior Media Buyer

from 04.2024 to 03.2025 (11 months)
Big time management Inc (USA), Інші країни (IT)

- Optimization of Apps in Google Play and App Store
- Asomobile: analyze the semantic core and keywords positions
- Run UAC campaigns (traffic models: cpi and cpm)
- Use Web View techniques
- Farming of accounts by hand (created the farming system and checklists)
- Detected the compatible proxies: use checkers to analyse the connection
- Hosting/domain set up
- Sms services and payment solutions set up
- Created whitegens and placed them on hosting
- Worked with Dolphin, Octopus
- Implemented traffic to offer pages
- Keitaro set up
- Worked with traffic and affiliate agencies
- Open/set up campaigns in Google Adwords
- Searching for the best casino practices
- In-depth knowledge of iGaming industry metrics and trends, with the capability to leverage them effectively.
- Ability to anticipate trends and translate them into product development strategies.
- Capacity to break down global strategies into actionable departmental tasks.
- Proficiency in prioritizing tasks and managing resources efficiently.
- Demonstrated ability to effectively organize teams, analyze data, and communicate insights effectively.

Traffic Lead (Cyprus office)

from 03.2022 to 02.2024 (1 year 11 months)
Seoprofy Digital Agency, Інші країни (IT)

- Manage the team of PPC/SEO (8-12 people)
- Take over all initial digital marketing operations and build up a Project team to develop and implement B2C communication and SEO strategies based on the company's guidelines and my business initiatives
- Manage 3 projects in iGaming niche -Big Casino Review websites
- Lead the development, implementation, and optimization of PPC/Meta campaigns with a strong focus on the iGaming sector
- Keywords optimization and audience segmentation, ensure cost-effective acquisition, especially crucial for scaling campaigns sustainably.
- Improve Quality Score, I reduce bid costs and enhance ad placement, resulting in higher visibility at lower costs.

PPC Manager Google Adwords

from 01.2019 to 02.2022 (3 years 1 month)
Risk Inc, Інші країни (IT)

- Manage and optimize Google Search campaigns: search, inApp in Tier 1
- Worked with CPA and Revshare models, daily 2k
- Launch and configure ad campaigns, implementing measures to navigate moderation protocols and ensure compliance.
- Track and analyze key metrics across all Google Ads campaigns, monitoring performance and adjusting strategies for maximum CR, FTD.
- Conduct keyword research using SEO tools to identify and leverage high-potential keywords within the gambling vertical.
- Create detailed performance reports using tracking tools such as Keitaro and Binom, with insights for improving ad strategy.
- Use Octopus Browser for advanced campaign management, including data scraping and market analysis
- Apply insights gained from Octopus Browser to refine targeting, improve ad relevance, and enhance overall campaign precision
- Work closely with the marketing and sales teams to ensure PPC campaigns support broader company goals
- Segment and allocate budgets efficiently to ensure optimal use of resources across multiple campaigns and regions.
- Develop and test ad creatives, including A/B testing, to enhance click-through and conversion rates.
- Stay updated on Google Ads policies and gambling regulations to ensure ad compliance and avoid account suspensions.
- Collaborate with the content and design teams to optimize landing pages, enhancing user engagement and conversion rates.
- Perform competitive analysis to keep campaigns aligned with industry trends and adjust bidding strategies as needed.
- Good knowledge of Affiliate market

Education

Chartered Institute of Marketing (CIM) Marketing Communications

Professional Diploma in Marketing, Інші країни
Higher, from 2005 to 2007 (2 years)

Knowledge and skills

• PPC
• Google Tag Manager
• Google Analytics
• Google Ads
• Google Docs
• SEO
• SEO-копірайтинг
• Landing page creation
• Time management
• Ahrefs
• Google Trends
• Scrum

Language proficiencies

• English — advanced
• Russian — advanced
• Ukrainian — fluent
• Spanish — beginner

Additional information

-Lead the development, implementation, and optimization of PPC campaigns with a strong focus on the iGaming sector.

-Conduct in-depth keyword research, bid management, and audience targeting to maximize campaign performance and ROI.

-Utilize Google Ads to create high-performing campaigns, including search, display, and video advertising.

-Manage and optimize ad spend to achieve the best possible results within budget constraints.