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Work experience

CMO

from 05.2024 to 09.2024 (4 months)
WWG, Italy, Дистанційно (IT)

Key Achievements:
• Built and led a team of 8+ specialists, setting agile processes and workflows for efficiency.
• Developed and refined the marketing funnel, progressing from initial leads to qualified prospects, resulting in formal client proposals.
• Tested four strategies, scaling a successful one to drive sustainable lead generation.
• Collaborated with the CEO to align narratives and marketing strategy with business objectives.

Digital Marketing Specialist

from 02.2022 to 06.2024 (2 years 4 months)
Smart Stay Technologies LLC, UAE, Дистанційно (Готельно-ресторанний бізнес)

Key Achievements:
• Achieved a 230% ROI through integration of CRM with Google Ads.
• 50% Monthly Growth in Conversions: Ensured consistent 50% growth in conversions during the initial phase of work.
• Doubled Customer Conversions: Increased customer acquisition by 100% through targeted optimization of digital campaigns.
• Boosted Key Conversions by 500% using correct conversion tracking and optimized bidding strategies.

Head of Digital Marketing

from 06.2018 to 05.2022 (3 years 11 months)
SMEDIA Digital Agency, Ukraine, Вінниця (Маркетинг, реклама, PR)

Career Progression:
PPC Specialist → Team Lead → Project Manager (Web Development) → Head of Digital Marketing

Key Achievements:
• PPC Specialist:
○ Generated 150-200 leads per day through targeted advertising campaigns in the employment niche.
○ Delivered 840 qualification leads in the legal sector in a short time.
• Team Lead:
○ Led a cross-functional team of 10+ members, ensuring seamless execution of marketing strategies and project delivery.
• Project Manager (Web Development):
○ Led the development of 2 eCommerce stores, 1 services website, and 1 corporate site, ensuring smooth project execution and on-time delivery.
• Head of Marketing:
○ Developed and implemented marketing strategies for 3 brands, resulting in significant brand visibility and customer engagement across multiple digital platforms.
○ Led digital proposals for the UNFPA, contributing to the success of campaigns like "Rose the Ring" and "(Not) Small Things at the Camps".

Internet Marketing Specialist

from 09.2017 to 07.2018 (10 months)
LARIS, Ukraine, Вінниця (Металургійна промисловість, металообробка)

Key Achievements:
• Consistently delivered a 400% return on ad spend through highly optimized PPC for towel rails campaigns driving lead generation and sales growth.
• Driving product awareness and early-stage lead generation for new non-standard stainless steel products and SANLINE towel rails.
• Proposed and validated Facebook Ads as a key traffic channel, leading to its integration into the marketing strategy and subsequent team expansion
(resulting in a 30% increase in leads).

Internet marketing specialist

from 03.2017 to 09.2017 (6 months)
Hostpro Best Ukrainian Hosting, Вінниця (IT)

Key Achievements:
• Proposed and successfully launched a landing page for new services.
• Represented the company at conferences, contributing to client base growth.
• Cross-Channel Marketing: supporting multi-channel efforts to meet KPIs.

SEO specialist

from 06.2016 to 02.2017 (8 months)
Gemicle Inc., Вінниця (IT)

Responsibilities:
• Conducted site audits and provided SEO recommendations to the development team to fix technical issues and improve search engine visibility.
• Performed keyword research and optimized on-page content to target high-potential keywords, improving organic traffic.
• Developed and executed a link building strategy, increasing the website's domain authority through quality backlinks.
• Analyzed competitor SEO strategies and identified opportunities to improve rankings and visibility.
• Conducted A/B testing to evaluate and optimize different strategies for improving website performance, conversion rates, and user engagement.
• Managed Ads campaigns, driving traffic and improving conversion rates.
• Monitored and optimized Google AdSense for site monetization.

SEO specialist

from 03.2016 to 06.2016 (3 months)
Справа, агентство интернет-маркетинга, Вінниця (Маркетинг, реклама, PR)

Responsibilities:
• Optimized tags, meta tags, and on-page content to improve search engine rankings.

SEO-specialist

from 01.2015 to 06.2016 (1 year 5 months)
Vin-Atlant, Вінниця (Послуги для населення та бізнесу)

Responsibilities:
• Developed the SEO strategy for site optimization and improving commercial performance.
• Conducted site analysis and developed a promotion strategy.
• Implemented internal optimizations directly through WordPress code, leading to improved rankings for low-frequency queries.
• Built the semantic core and filled the site with unique product descriptions.
• Analyzed competitors’ sites and incorporated successful ideas to improve site performance.
• Collaborated with the programmer to execute SEO recommendations.

Assistant SEO-specialist

from 09.2004 to 09.2011 (7 years)
Kamskaya, Вінниця (Маркетинг, реклама, PR)

Responsibilities:
• Wrote unique content for the site and coordinated with programmers to improve usability and overall site performance.
• Managed copywriters, reviewed their work, and facilitated link exchanges with relevant websites to boost SEO.
• Created and placed PR articles to increase visibility and traffic.
• Developed a long-term development plan for the site, including setting up a system to track project growth and performance.
• Searched for and added thematic content to enhance the site's value, including creating new sections like "Glossary," "Samples of Contracts," and "Useful Advice" for real estate and fashion topics.

Knowledge and skills

• Google Analytics
• Facebook Ads Manager
• Lead generation
• Leadership
• Development of a marketing strategy
• Digital marketing
• Strategic marketing
• PPC

Language proficiencies

• English — average
• Ukrainian — fluent