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Product owner
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Product owner, Product-менеджер
City:
Kyiv
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3,Dneprovskaya str.,apt.44, Vyshgorod, Ukraine
Phone number
[open contact info ](look above in the "contact info" section)
Date of birth
15th February 1977
Marital status
married
Citizenship
Ukraine
Email
[open contact info ](look above in the "contact info" section)
Purpose: work in a new market, develop digital marketing and web-design skills
1. Work experience last 8 years
07/2022 - 2024
Project Manager, Product Manager (certificate - PSPO I) in Autodoc (Germany) - commerce project for automotive spare parts in Europe- https://www.autodoc.de.
Function:
1. Manage Product Backlog Formulating the list of backlog items and prioritizing them as per the critical business objectives,Backlog Refinement, Defining Sprint Objectives
2. Review and approve the work done by the development team, Provide effective communication to the stakeholders of the project
3. Create and Maintain Change Requests Associated with the Product, Define Acceptance Criteria for their Product, definition JTBD and description of the MVP of the project, Maintain Requirements.
4. Creating and Maintaining Epics, User Stories and Business Cases, Formation of the project Roadmap.
5. Implementation of features using Scrum and Agile development methodologies.
6. Work with incoming tasks and initiatives, with dependencies from teams (DEV, QA, SEO, analytics, designers, lawyers etc.).
7. Generating requests to create reports in Power BI for analysts, tracking key indicators and metrics.
8. Final Description of the project being developed in Confluence.
05/2022 - 2023
Project manager, Head of Digital marketing specialist in TruckUA – analytical information portal (PPC, SMM, Google Ads, graphic design, content development).
Function: 1. Organization of online meetings using Zoom, Google Meet, YouTube programs. Video content development.
1. Website design and landing page development, website creation and support, content and digital media creation.
2. Carry out quality assurance tests to discover errors and optimize usability.
3. Manage the development of the front end of a WordPress website, add plugins, create drawings, manage images, integrate third party applications and design.
4. Support to record resource data and service information, and ensure data accuracy.
5. Hold leadership meetings to prioritize needs, resolve issues, manage content, develop content criteria, and select solutions.
6. Collaborate with internal teams to transform end user feedback into meaningful and improved solutions.
7. Maintaining the website and social media and updating the website with community news and events.
8. Development of design presentations for the company on projects for foreign markets.
Strategy formation and PPC campaign setup, bid management, Google Adwords, campaign optimization, budget allocation, ROI analytics and reports, traffic analysis and reports. SMM strategy formation and campaign setup Facebook – Instagram PPC, development of creative advertising layouts.
08/2021-05/2022
Digital marketing specialist in Cosmotrade - online training courses for the
beauty industry (PPC, SMM, Google Ads, graphic design, online webinars).
Function:
1. Organization of online meetings and webinars using Zoom, Skype, BIZON 365, Google Meet, YouTube programs.
2. Website design and landing page development, website creation and
support, content and digital media creation.
3. Carry out quality assurance tests to discover errors and optimize usability.
4. Manage the development of the front end of a Wordpress website, add plugins,
create drawings, manage images, integrate third party applications and design.
5. Support to record resource data and service information, and ensure data accuracy.
6. Hold leadership meetings to prioritize needs, resolve issues, manage content,
develop content criteria, and select solutions.
7. Collaborate with internal teams to transform end user feedback into meaningful and
improved solutions.
8. Maintaining the website and social media and updating the website with
community news and events.
9. Development of design presentations for the company on projects for foreign
markets.
10. Strategy formation and PPC campaign setup, bid management, Google Adwords,
campaign optimization, budget allocation, ROI analytics and reports, traffic analysis
and reports.
11. SMM strategy formation and campaign setup Facebook – Instagram PPC,
5/2019-7/2021(project work)
Digital marketing specialist Palati Agency, Head of e-commerce project GS Diamonds (Australia)
Function: 1. Development of e-commerce business:
Analysis of market, customers and competitors in e-commerce scene
Planning of separate projects for supporting the leadership in e-commerce business Control over local development of modules and functions.
Development of working methodology and implementation into dealers network Performance management: KPIs definition, web-analytics, conversion management, UI/UX research, test and improve, reporting to management, preparation and implementation of action plans for improving results.
2. UI/UX design: Turning creative concepts into finished websites. Drawing up detailed website specifications. Building websites that are easy to understand, navigate and use. Designing sample page layouts. Ensuring that the website complies with the company’s brand guidelines. Monitoring, maintaining and improving a website post launch. Travelling to client sites when working on a large and complex project. Clearly and effectively communicating design processes, ideas, and solutions to individual colleagues, teams and clients. Liaising with clients in order to define the requirements for their website. Designing forward thinking frameworks for a range of projects currently live within the business. Creating products that are user-friendly, effective and appealing.
3. Definition and realization of general digital strategy:
Definition of main directions for development in accordance with company’s business goals, market trends, potential ROI, Definition of KPIs, Creation of roadmaps for goals achievement, plans delivery.
5/2018-4/2019
Fishki.ua, e-commerce (mobile appliances and gadgets), Digital marketing specialist (UI/UX design, PPC, e-mail, SMM,Google Ads other)
Function: HTML email letteres design development, content marketing: keyword research, traffic analysis, competitor analysis; PPC campaign strategy and set up, Google Adwords, campaign optimization, budget allocation, analytics and ROI reporting, Experience with Google Analytics, traffic analysis and reporting, Email marketing: Email strategy planning, Email copywriting, Email A/B testing, Email automation, Trigger Email, push; experience with Facebook PPC, Email A/B testing, Facebook Ads Manager, community management, customer service, SMM.
5/2016-5/2018
Head of marketing and communications/ Department of Strategic Marketing
Bogdan Corporation, automotive market
Function: SEO & content marketing: keyword research, traffic analysis, competitor analysis; PPC campaign strategy and set up, bid management, Google Adwords, campaign optimization, budget allocation, analytics and ROI reporting traffic analysis and reporting, Email marketing, push, Social media (Facebook, Google+, Twitter, YouTube): сommunity growth, community management, customer service, Social campaign management, social analysis and reporting, brand promotion, CRM. competitor analysis of automotive market, product price analysis, formation of BCG- matrix competitor analysis, creating an annual marketing strategy for the brand JAC, Hyunda and company Bogdan Corporation, formation of sales forecasts brand JAC, CRM. Preparation of presentations, brand promotion.
1. Education
Name of the university
Year of ending
Faculty, specialty
Zaporizhzhya National Technical University (ZNTU)
2005
finance,financier
Zaporizhzhya National University (ZNU)
2004
Ukrainian language and literature, philologist
2. Qualifications
Name of the courses
Year of ending
Organization
Professional Scrum Product Owner (PSPO I)
2024
Scrum.org
Women Digital Academy 2017
2017
Google
MBA General Management
2014
MMU Business School
Training for qualification "Director of Marketing of Automobile Company"
2013
Ukrainian Marketing Association
3. Skills
• Technical: Slack, JIRA, Confluence, Workday, Miro. Power BI, Google Adwords, Google Analytics, MS Windows programs, Outlook Express, Adobe Photoshop, Adobe Illustrator, HTML, eSputnik, SendPulse, Wordpress, Facebook ads, Instagram ads, Similarweb,, Trello, AMO CRM, Amazon, Shopify, WordPress, Drupal, Laravel systems others.
• Personal: creative thinks, singleness of purpose, achievement of result, client relationship, project management, communicative, analytical skills, digital marketing skills, web server management, color and
typography, wireframing tools, animation, visual design, print design.
• Language skills: Native – Ukrainian, Fluent – Russian, upper- intermediate - English
4. Interest
Detective movies, detective books, study technological trends, travel
Phone number
[
Date of birth
15th February 1977
Marital status
married
Citizenship
Ukraine
[
Purpose: work in a new market, develop digital marketing and web-design skills
1. Work experience last 8 years
07/2022 - 2024
Project Manager, Product Manager (certificate - PSPO I) in Autodoc (Germany) - commerce project for automotive spare parts in Europe- https://www.autodoc.de.
Function:
1. Manage Product Backlog Formulating the list of backlog items and prioritizing them as per the critical business objectives,Backlog Refinement, Defining Sprint Objectives
2. Review and approve the work done by the development team, Provide effective communication to the stakeholders of the project
3. Create and Maintain Change Requests Associated with the Product, Define Acceptance Criteria for their Product, definition JTBD and description of the MVP of the project, Maintain Requirements.
4. Creating and Maintaining Epics, User Stories and Business Cases, Formation of the project Roadmap.
5. Implementation of features using Scrum and Agile development methodologies.
6. Work with incoming tasks and initiatives, with dependencies from teams (DEV, QA, SEO, analytics, designers, lawyers etc.).
7. Generating requests to create reports in Power BI for analysts, tracking key indicators and metrics.
8. Final Description of the project being developed in Confluence.
05/2022 - 2023
Project manager, Head of Digital marketing specialist in TruckUA – analytical information portal (PPC, SMM, Google Ads, graphic design, content development).
Function: 1. Organization of online meetings using Zoom, Google Meet, YouTube programs. Video content development.
1. Website design and landing page development, website creation and support, content and digital media creation.
2. Carry out quality assurance tests to discover errors and optimize usability.
3. Manage the development of the front end of a WordPress website, add plugins, create drawings, manage images, integrate third party applications and design.
4. Support to record resource data and service information, and ensure data accuracy.
5. Hold leadership meetings to prioritize needs, resolve issues, manage content, develop content criteria, and select solutions.
6. Collaborate with internal teams to transform end user feedback into meaningful and improved solutions.
7. Maintaining the website and social media and updating the website with community news and events.
8. Development of design presentations for the company on projects for foreign markets.
Strategy formation and PPC campaign setup, bid management, Google Adwords, campaign optimization, budget allocation, ROI analytics and reports, traffic analysis and reports. SMM strategy formation and campaign setup Facebook – Instagram PPC, development of creative advertising layouts.
08/2021-05/2022
Digital marketing specialist in Cosmotrade - online training courses for the
beauty industry (PPC, SMM, Google Ads, graphic design, online webinars).
Function:
1. Organization of online meetings and webinars using Zoom, Skype, BIZON 365, Google Meet, YouTube programs.
2. Website design and landing page development, website creation and
support, content and digital media creation.
3. Carry out quality assurance tests to discover errors and optimize usability.
4. Manage the development of the front end of a Wordpress website, add plugins,
create drawings, manage images, integrate third party applications and design.
5. Support to record resource data and service information, and ensure data accuracy.
6. Hold leadership meetings to prioritize needs, resolve issues, manage content,
develop content criteria, and select solutions.
7. Collaborate with internal teams to transform end user feedback into meaningful and
improved solutions.
8. Maintaining the website and social media and updating the website with
community news and events.
9. Development of design presentations for the company on projects for foreign
markets.
10. Strategy formation and PPC campaign setup, bid management, Google Adwords,
campaign optimization, budget allocation, ROI analytics and reports, traffic analysis
and reports.
11. SMM strategy formation and campaign setup Facebook – Instagram PPC,
5/2019-7/2021(project work)
Digital marketing specialist Palati Agency, Head of e-commerce project GS Diamonds (Australia)
Function: 1. Development of e-commerce business:
Analysis of market, customers and competitors in e-commerce scene
Planning of separate projects for supporting the leadership in e-commerce business Control over local development of modules and functions.
Development of working methodology and implementation into dealers network Performance management: KPIs definition, web-analytics, conversion management, UI/UX research, test and improve, reporting to management, preparation and implementation of action plans for improving results.
2. UI/UX design: Turning creative concepts into finished websites. Drawing up detailed website specifications. Building websites that are easy to understand, navigate and use. Designing sample page layouts. Ensuring that the website complies with the company’s brand guidelines. Monitoring, maintaining and improving a website post launch. Travelling to client sites when working on a large and complex project. Clearly and effectively communicating design processes, ideas, and solutions to individual colleagues, teams and clients. Liaising with clients in order to define the requirements for their website. Designing forward thinking frameworks for a range of projects currently live within the business. Creating products that are user-friendly, effective and appealing.
3. Definition and realization of general digital strategy:
Definition of main directions for development in accordance with company’s business goals, market trends, potential ROI, Definition of KPIs, Creation of roadmaps for goals achievement, plans delivery.
5/2018-4/2019
Fishki.ua, e-commerce (mobile appliances and gadgets), Digital marketing specialist (UI/UX design, PPC, e-mail, SMM,Google Ads other)
Function: HTML email letteres design development, content marketing: keyword research, traffic analysis, competitor analysis; PPC campaign strategy and set up, Google Adwords, campaign optimization, budget allocation, analytics and ROI reporting, Experience with Google Analytics, traffic analysis and reporting, Email marketing: Email strategy planning, Email copywriting, Email A/B testing, Email automation, Trigger Email, push; experience with Facebook PPC, Email A/B testing, Facebook Ads Manager, community management, customer service, SMM.
5/2016-5/2018
Head of marketing and communications/ Department of Strategic Marketing
Bogdan Corporation, automotive market
Function: SEO & content marketing: keyword research, traffic analysis, competitor analysis; PPC campaign strategy and set up, bid management, Google Adwords, campaign optimization, budget allocation, analytics and ROI reporting traffic analysis and reporting, Email marketing, push, Social media (Facebook, Google+, Twitter, YouTube): сommunity growth, community management, customer service, Social campaign management, social analysis and reporting, brand promotion, CRM. competitor analysis of automotive market, product price analysis, formation of BCG- matrix competitor analysis, creating an annual marketing strategy for the brand JAC, Hyunda and company Bogdan Corporation, formation of sales forecasts brand JAC, CRM. Preparation of presentations, brand promotion.
1. Education
Name of the university
Year of ending
Faculty, specialty
Zaporizhzhya National Technical University (ZNTU)
2005
finance,financier
Zaporizhzhya National University (ZNU)
2004
Ukrainian language and literature, philologist
2. Qualifications
Name of the courses
Year of ending
Organization
Professional Scrum Product Owner (PSPO I)
2024
Scrum.org
Women Digital Academy 2017
2017
MBA General Management
2014
MMU Business School
Training for qualification "Director of Marketing of Automobile Company"
2013
Ukrainian Marketing Association
3. Skills
• Technical: Slack, JIRA, Confluence, Workday, Miro. Power BI, Google Adwords, Google Analytics, MS Windows programs, Outlook Express, Adobe Photoshop, Adobe Illustrator, HTML, eSputnik, SendPulse, Wordpress, Facebook ads, Instagram ads, Similarweb,, Trello, AMO CRM, Amazon, Shopify, WordPress, Drupal, Laravel systems others.
• Personal: creative thinks, singleness of purpose, achievement of result, client relationship, project management, communicative, analytical skills, digital marketing skills, web server management, color and
typography, wireframing tools, animation, visual design, print design.
• Language skills: Native – Ukrainian, Fluent – Russian, upper- intermediate - English
4. Interest
Detective movies, detective books, study technological trends, travel
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The candidate's resume is posted at https://www.work.ua/resumes/11601678/