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Olesya Bikova Profile

Sales Director & Sales Team Lead with 15+ years of experience scaling
revenue, building high-performance sales teams, and driving digital growth
for eCommerce and technology companies.

Currently at WebMeridian, I help global brands and agencies grow through
Shopify, Shopware, Magento, WordPress, WooCommerce, PHP and AI-powered
solutions. My focus goes beyond closing deals — I build long-term, accountable
partnerships that align technology with real business outcomes.

What I do best:
Personal details • Build predictable, scalable sales pipelines and deliver measurable revenue
growth• Lead, coach, and scale high-performing sales teams (SDRs, BDMs, AMs)
• Develop multi-channel B2B strategies, partner ecosystems, and GTM plans
Olesya Bikova
• Combine technical understanding with commercial strategy to ensure client
success
[open contact info](look above in the "contact info" section)
Career highlights:
[open contact info](look above in the "contact info" section) • 12+ years as Sales Director at Brander — built the sales department from
zero, opened new markets, and drove consistent YoY growth
Ukraine Kharkiv • Leadership roles at Turumburum and Assistant, owning sales, marketing, and
client success for top-tier clients
[open contact info](look above in the "contact info" section) • Currently at WebMeridian, focused on eCommerce transformation, AI
integration, and long-term client value

I help businesses scale smarter — by empowering people, leveraging
Skills technology, and building structured, sustainable revenue engines.

sales
Education
management

marketing Master's degree, Applied Linguistics Sep 1998 - Jun 2003
V. N. Karazin Kharkiv National University
brand manager
Secondary education, Mathematics, Physics, Jan 1994 - Dec 1998
Sales Director Informatics, English
Kharkiv Physics and Mathematical Lyceum 27
purchaser

translator
Employment
Business development
Sales Director / Sales Team Lead Mar 2025
E-commerce
WebMeridian, Ukraine
Customer service Sales Director / Sales Team Lead — WebMeridian
Mar 2025 — Present | Remote
VIP client service At WebMeridian, I lead commercial strategy and revenue growth for international
eCommerce and technology clients.
Consulting

New business Key Responsibilities & Achievements:
development • Predictable revenue engine — built and scaled a structured enterprise B2B
pipeline, ensuring consistent deal flow, stronger partner network, and healthy long-
term growth

• Enterprise client partnerships — act as a trusted advisor to global brands &
Languages digital agencies across Magento, Shopify, Shopware, WordPress,
WooCommerce & AI-driven solutions, driving digital expansion and ROI
English
• Full-cycle sales leadership — develop and execute multi-channel B2B
Russian strategies, own the full revenue cycle (from prospecting to closed-won and
expansion), align sales execution with company objectives
Ukrainian
• Team leadership & enablement — lead SDR, BDM & Account Management
teams; build hiring and onboarding processes; coach teams for performance,
Hobbies consistency, and long-term engagement

Reading business books • Data-driven execution — implement KPI-based sales operations and
conversion analytics, refining processes and improving forecast accuracy, velocity,
Cooking
and win rates
Traveling
Sales Director Mar 2013 - Mar 2025
Mentoring Brander, Kharkiv, Ukraine
Sales Director — Brander
Mar 2013 — Mar 2025 | Kharkiv, Ukraine
As Sales Director at Brander, I built and scaled the entire sales organization from
the ground up, setting the foundation for long-term and predictable revenue growth
over more than a decade.

Key Responsibilities & Achievements:
• Built sales organization from scratch — designed sales processes, KPI
frameworks, CRM practices, and repeatable playbooks to enable scalable growth

• Market expansion & client acquisition — opened new markets and secured
mid-market and enterprise customers across eCommerce, retail, and corporate
digital transformation

• Sustained revenue growth — consistently met and exceeded annual sales
targets through multi-channel lead generation, structured qualification, and
optimized funnel processes

• Leadership & talent development — expanded and led a high-performing
sales team, managing hiring, onboarding, coaching, motivation, and performance
retention programs

• Strategic partnerships ecosystem — developed long-term cooperation with
technology partners, agencies, and institutional clients, strengthening brand
credibility and sales pipeline diversity

Sales Director Sep 2012 - Mar 2013
Turumburum
Built the sales department from scratch, launched lead generation and marketing
processes, and shaped company strategy across key business directions.

Account Manager Jan 2011 - Sep 2012
Turumburum
Developed and managed VIP accounts and projects while contributing to the
foundation of the sales department and the company’s first structured growth
strategy.

Head of Marketing Department May 2008 - Sep 2011
ASSISTANT, Харьков
Translation purchasing manager The launch of new lines of products to Ukrainian
and other markets Managing of 5 product assortmebt lines Marketing activity with
retailers, wholesale clients Business process development Marketing Planning
Strategy development Media and marketing plan development Work with China
market and factories

Translator Jul 2006 - Sep 2008
Plant named after Shevchenko, Kharkiv
Technical translation of manuals, agreements and different technical
documentation.

Translator Jun 2003 - Dec 2003
Plant named after Malishev, Kharkiv
translation of technical documentation from Ruusian into English and from Ehglish
into Russian

Sales Director/ Sales Team Lead Mar 2025
WebMeridian, Ukraine
Building and optimizing sales processes to improve team efficiency and
conversion rates Driving a predictable pipeline of leads, closed deals, and revenue
growth Identifying and developing the most effective sales channels and strategies
Leading the sales team: onboarding, coaching, performance management, and
motivation Tracking key sales metrics and using data to improve team
performance

Courses

Active sales

Adizes Institute training

IT sales

Marketing

Neuro-linguistic programming

Phone sales

Project management

Sales at distribute company