Ірина

IRYNA SHEVCHUK
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[open contact info](look above in the "contact info" section)

Valencia, Spain
ASO SPECIALIST 

Ukrainian
 DIGITAL MARKETING
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Highly skilled ASO specialist with a strong background in app store
optimization and digital marketing. Proven track record of increas-
ing app visibility, improving keyword rankings, optimizing meta-
data, and driving organic downloads. Experienced in A/B testing,
English • B2 Intermediate
competitor analysis, and implementing strategies to enhance app
Spanish • A2 Beginner
performance and user acquisition. Strong abilities in data analysis,
Ukrainian • C9 Native market research, and app store compliance. Excellent communi-
cation and analytical skills with a focus on staying updated with
industry trends and best practices.

King Danylo University
EXPERIENCE
Master’s degree, Law

2003 - 2009

ASO Specialist • PM • AM
ASO Specialist (Digital Marketing) • PM • AM 

Awesome World • October 2022 - present

Spain, Valencia
App Store Optimization Tool
Apple Search Ads (ASA
App Store Connect Analytic Responsibilities:

Google Analytic • Optimize app store listings to improve visibility and download
rates.

ASO Keywords Research
• Analyze keyword performance and adjust strategies to increase
Confidently use Appradar tools
organic traffic.

(Apptweek, Sensor Tower,
• Monitor app store rankings and competitor activities to identify
AppFigures etc.)
growth opportunities.

• Collaborate with marketing teams to align ASO strategies with
overall marketing goals.

• Implement A/B testing to optimize app store conversion rates.

• Stay up-to-date with industry trends and best practices in ASO.
Keyword optimizatio
Understanding of App Store
Accomplishments:

• Increased app downloads by 50% through ASO strategies.
and Google Play algorithm
Improved keyword rankings resulting in a 30% increase in organic
Ability to evaluate the results
traffic.

of ASO iteration • Implemented A/B testing, improving conversion rates by 20%.

A/B-tests, analysis of results
• Collaborated with marketing team to achieve 100% alignment with
overall marketing goals.

• Successfully monitored and adjusted ASO strategies leading to
consistent growth in app store rankings.
 EXPERIENCE
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Chief Executive Officer – Advertising Agency
Valencia, Spain
CEO (Advertising) • GreenLine • December 2015 - October 2023

Ukrainian
 Ukraine, Ivano-Frankivsk
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Responsibilities
Developed and executed strategic vision, driving business
growth and innovation in campaigns
Oversaw daily operations, financial performance, and resource
Creativit allocation to ensure efficiency and profitability
Analytical Thinkin Built and maintained strong client relationships, leading to
Attention to Detai increased retention and successful new business acquisitions
Communicatio Led cross-functional teams, fostering a collaborative and
Problem Solvin creative workplace culture
Organizational Skills Ensured quality control, aligning deliverables with client
expectations and agency standards
Adaptabilit
Monitored KPIs and financial metrics, delivering consistent
Teamwor results and scaling the agency's market presence.
Client Relationship

Management
Accomplishments
Increased Revenue: Achieved 30% annual revenue growth by
securing key clients and optimizing operational processes
Expanded Client Portfolio: Successfully secured contracts with
• A/B testing;
leading brands, enhancing the agency's market position and
reputation
• Promotional context (LiveOps);

Operational Optimization: Streamlined workflows and
• Motivated traffic;
implemented new technologies, reducing project delivery times
• Work on featuring;
by 20%
• Localizations. Team Development: Built and mentored a high-performing team,
improving employee retention and fostering a creative workplace
culture
Market Expansion: Led the agency's entry into new markets,
increasing the client base by 15%
Improved Profitability: Boosted overall profitability by introducing
cost-saving strategies without compromising qualit
 EXPERIENCE
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Co-Founder – Advertising Agency
Valencia, Spain
Co-founder (Advertising) • Stanislawowa

Ukrainian
 November 2007 - December 2015

linkedin_profile Ukraine, Ivano-Frankivsk

Responsibilities
Business Strategy Development: Defined the agency's vision,
mission, and strategic objectives to establish its position in the
market
Startup Leadership: Played a key role in building the agency
from the ground up, overseeing operations, and driving growth
Creative Direction: Collaborated with creative teams to develop
innovative and impactful advertising campaigns tailored to client
needs
Client Acquisition and Management: Identified target markets,
secured initial clients, and cultivated long-term partnerships to
drive revenue
Operational Management: Set up processes, managed budgets,
and ensured efficient resource allocation for smooth agency
operations
Team Building: Recruited, trained, and mentored a
multidisciplinary team, fostering a collaborative and results-
driven culture
Market Analysis: Conducted competitive research and trend
analysis to adapt services and maintain a competitive edge
Brand Development: Played a pivotal role in establishing the
agency’s own brand identity and positioning in the industry.

Accomplishments
Successful Agency Launch: Co-founded the agency, built it
from the ground up, and grew it into a reputable player in the
industry
Client Portfolio Growth: Secured and nurtured long-term
relationships with key clients, resulting in a 40% increase in
client retention
Revenue Growth: Contributed to a 50% increase in annual
revenue through strategic business development and targeted
marketing efforts
Innovative Campaigns: Led creative teams in executing
impactful, award-winning campaigns that elevated client
brands
Operational Efficiency: Established streamlined workflows and
processes that improved team productivity by 30%
Team Development: Recruited and mentored a high-performing
team, reducing turnover and fostering a positive, collaborative
work culture
Brand Recognition: Played a pivotal role in building the
agency’s brand identity, leading to increased visibility and
industry recognition
Market Expansion: Successfully expanded the agency’s
presence into new regional markets, increasing the client base
by 25%.
 EXPERIENCE
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Sales And Marketing Specialist
Valencia, Spain
Sales And Marketing Specialist (Company) • Enei

Ukrainian
 September 2005 - November 2007 

linkedin_profile Ukraine, Ivano-Frankivsk

Responsibilities
Market Research: Conducted in-depth market analysis to
identify new business opportunities, target audiences, and
trends
Sales Strategy: Developed and implemented effective sales
strategies to increase customer acquisition and retention
Lead Generation: Identified and nurtured new leads through
various channels, including cold calling, email campaigns, and
networking
Campaign Management: Planned and executed marketing
campaigns, including digital marketing, social media, and
content creation, to promote brand awareness and drive sales
Client Relationship Management: Built and maintained strong
relationships with clients, ensuring customer satisfaction and
loyalty
Sales Presentations: Created and delivered compelling sales
presentations to potential clients, showcasing products and
services
Collaboration with Teams: Worked closely with the sales,
creative, and product teams to align marketing efforts with
business objectives
Performance Tracking: Monitored and analyzed campaign
performance, adjusting strategies to improve ROI and achieve
sales targets
Reporting: Prepared regular reports on sales performance,
marketing activities, and competitive analysis for senior
management.

Accomplishments
Revenue Growth: Increased sales by 25% within the first year
through targeted marketing campaigns and improved lead
conversion rates
Successful Campaigns: Developed and launched successful
digital marketing campaigns, resulting in a 30% increase in
online engagement and a 20% boost in lead generation
Client Acquisition: Secured over 15 new key clients, significantly
expanding the customer base
Lead Development: Enhanced lead nurturing processes,
improving conversion rates by 18% through personalized
follow-up strategies
Cross-Department Collaboration: Worked closely with sales and
product teams to align marketing strategies with client needs,
improving customer satisfaction and retention
Market Insights: Provided valuable market insights that
influenced product development and marketing strategies,
leading to a 10% increase in market share
Performance Reporting: Delivered detailed reports to senior
management, demonstrating consistent improvement in
marketing ROI and campaign effectiveness.
 EXPERIENCE

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Office Manager
Valencia, Spain

Office Management (Media company) • 3-studio

Ukrainian
 September 2002 - July 2005 

Ukraine, Ivano-Frankivsk
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Responsibilities
Office Operations: Managed day-to-day office operations,
ensuring a smooth and efficient working environment for all team
members
Administrative Support: Provided comprehensive administrative
support to executives and staff, including scheduling meetings,
handling correspondence, and maintaining office supplies
Budget Management: Assisted in managing office budgets,
tracking expenses, and coordinating cost-saving initiatives
Facility Management: Oversaw office facilities, ensuring all
equipment was in working order and liaising with vendors for
maintenance and supplies
Event Coordination: Coordinated internal and external events,
including meetings, conferences, and team-building activities
Communication Management: Acted as the point of contact for
internal and external communication, ensuring clear and timely
information flow
Team Coordination: Supported team members with scheduling,
travel arrangements, and other logistical needs
Record Keeping: Maintained accurate records, files, and
documentation related to office activities and projects.

Accomplishments
Efficient Office Management: Streamlined office operations,
improving overall efficiency and reducing operational costs by
15% through process optimization and vendor negotiations
Budget Control: Successfully managed the office budget,
consistently keeping expenses under control and identifying
cost-saving opportunities, leading to a 10% reduction in annual
overhead
Event Coordination: Successfully coordinated over 20 internal
and external events, including conferences, team-building
activities, and client meetings, contributing to improved team
collaboration and client satisfaction
Facility Management: Ensured office equipment and facilities
were maintained in excellent condition, resulting in a 20%
reduction in equipment downtime
Team Support: Provided comprehensive administrative support
to a team of 30+ employees, improving workflow and
communication across departments
Document Management: Improved the document management
system, reducing retrieval time by 25% and ensuring more
efficient access to important records
Communication Improvement: Enhanced internal
communication by introducing new tools for scheduling and
project tracking, resulting in smoother coordination and fewer
missed deadlines.