Мар'яна

Digital Marketing, Creative Strategist

Considering positions: Digital Marketing, Creative Strategist, Content Marketing Manager, Product Marketing Manager, Performance Marketer, PPC-спеціаліст, Digital Marketing Manager, Marketing manager, Growth Marketer, Керівник з маркетингу, Python-програміст
Employment type: full-time, part-time
Age: 23 years
City of residence: Other countries
Ready to work: Remote
Considering positions:
Digital Marketing, Creative Strategist, Content Marketing Manager, Product Marketing Manager, Performance Marketer, PPC-спеціаліст, Digital Marketing Manager, Marketing manager, Growth Marketer, Керівник з маркетингу, Python-програміст
Employment type:
full-time, part-time
Age:
23 years
City of residence:
Other countries
Ready to work:
Remote

Contact information

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Work experience

Digital Marketer

from 07.2025 to now (6 months)
WorkUnit, Дистанційно (Пошук персоналу, HR)

- Developed a content plan and marketing strategy, including approaches to attracting customers and models for working with them.
- Created and fully populated the company's website, optimizing its structure, content, and user journey.
- Launched and optimized Meta Ads for lead generation, analyzing results and improving campaign effectiveness.
- Developed designs for merchandise, presentations, and visual materials, ensuring consistent brand communication.

Achievement: Created a complete visual style for the brand and launched all marketing channels from scratch — social media, website, and content system — ensuring their full content, consistency, and stable operation. Also, established advertising processes and laid the foundation for further scaling of the company.

Tools: Google Docs, Google Sheets, Notion, Figma, Meta Ads, CRM, Google Meet, Google Calendar.

Digital Marketing Manager

from 05.2025 to now (8 months)
NeuroHive AI, Дистанційно (IT)

- Developed and executed a full marketing strategy for the company and its SaaS product, covering content, paid ads, SEO, and website optimization.
- Managed and grew social media channels [Instagram, Facebook, LinkedIn] through structured content planning, creative production, and video creation.
- Planned, launched, and optimized paid campaigns in Meta Ads and LinkedIn Ads, including A/B testing and performance analysis.
- Led competitor and market analysis to identify growth opportunities and inform strategic decisions.
- Coordinated contractors and led cross-functional tasks [design, development, content], ensuring high-quality execution and continuous improvement across marketing activities.

Achievement: Launched a complete marketing cycle from scratch — social media, content, advertising, SEO, and analytics — and played a key role in developing and strategically planning the promotion of a SaaS product even before its launch.

Tools: Notion, Kommo (CRM), LinkedIn, Meta Business Suite, Figma, ClickUp.

Video Editor, Motion Designer

from 07.2024 to 12.2024 (6 months)
Fleming Events, Дистанційно (Освіта, наука)

- Expert in editing training videos and crafting engaging preview content to enhance audience engagement.
- Proficient in Adobe Creative Suite, with a strong focus on After Effects and Premiere Pro, ensuring high-quality video production.
- Dedicated to precision editing, incorporating smooth transitions, compelling motion graphics, and clear storytelling.
- Committed to delivering polished, professional content through meticulous 10-hour editing sessions, meeting client expectations and improving the learning experience.

Achievement: Edited over 17 educational videos for internal training programs, which contributed to increased course sales and overall company revenue; additionally, created branded motion graphics that elevated the visual identity and consistency of the training materials.

Tools: Adobe Premiere Pro, Adobe After Effect

Senior Marketing Manager

from 11.2023 to 07.2024 (9 months)
Fleming Events, Дистанційно (Освіта, наука)

- Managed advertising outreach and proposals sent via LinkedIn and email, optimizing engagement rates.
- Crafted persuasive email copy and follow-ups that successfully nurtured leads and converted prospects into customers.
- Strengthened research capabilities to accurately identify and target the ideal audience for company products.
- Designed and executed effective marketing strategies specifically tailored to the energy sector.
- Created, managed, and optimized various reports and business documents to support decision-making.
- Drove business growth by conducting in-depth market analysis and implementing targeted campaigns.

Achievement: Improved the effectiveness of marketing campaigns by increasing the level of interaction by 15-20% and contributed to the successful conversion of leads into customers with an average conversion rate of 10-12%.

Tools: HubSpot, Apollo, Google Analytics, LinkedIn Sales Navigator, Microsoft Suite, Digital Marketing

Marketing Manager

from 07.2023 to 11.2023 (5 months)
Fleming Events, Дистанційно (Освіта, наука)

- Performed comprehensive market research to gain deep insights into the target audience and refine marketing strategies.
- Designed and implemented strategic marketing campaigns to effectively promote products and services.
- Interacted with clients, responding to inquiries and delivering detailed information about training programs to enhance customer engagement.
- Analyzed data trends and efficiently managed the Supplier Relationship - - Management (SRM) system to optimize supplier interactions.

Achievement: Optimized email campaigns, contributing to $10,000+ in closed deals within a month.

Tools: HubSpot, Apollo, Email Marketing, Google Sheets, SRM System, LinkedIn Sales Navigator, Strategic Marketing

Graphic Designer

from 02.2023 to 05.2023 (4 months)
Star Gates Agency, Дистанційно (Маркетинг, реклама, PR)

- Specialized in social media design, brand identity development, illustration, and typography to create cohesive and visually compelling content.
- Collaborated closely with the team to design engaging graphics that enhanced brand presence across social media platforms.
- Transformed concepts into visually striking illustrations, adding depth and creativity to brand storytelling.
- Utilized typography strategically to reinforce messaging and deliver impactful visual experiences.

Achievement: I created creatives and designs that attracted the attention of the audience and increased conversions by 15-20% through the effective use of visual elements and brand identity.

Tools: Adobe Photoshop, Adobe Illustrator, Figma, Canva, Adobe InDesign, Trello, Slack, Content Marketing

Startup Marketing Coordinator

from 02.2021 to 08.2021 (7 months)
Men’s Service (Startup), Івано-Франківськ (Маркетинг, реклама, PR)

- Managed influencer marketing campaigns that grew the audience from 0 to several thousand followers.
- Collaborated with influencers ranging from 50K to over 1M followers.
- Organized and coordinated photo and video shoots.
- Led event planning and execution.
- Presented the brand to potential collaborators and partners.

Achievement: Implement influencer marketing strategy (10+ collaborations), increasing brand reach by 40% and boosting engagement rates by 25%.

Tools: Time Management, Influence Marketing, Social Media Marketing, Teamwork, Communication Skills, Instagram

Photo Retoucher

from 08.2020 to 12.2022 (2 years 5 months)
RetouchMe, Дистанційно (Дизайн)

- Specialized in professional photo retouching, creative collage design, and digital illustration.
- Applied advanced retouching techniques to improve image quality and maintain brand consistency.
- Developed engaging and concept-driven collages and illustrations that effectively conveyed key messages.
- Consistently delivered high-quality visual content while collaborating seamlessly with team members and clients to meet creative objectives.

Content & Social Media Specialist

from 08.2020 to 05.2021 (10 months)
Black List, Івано-Франківськ (Маркетинг, реклама, PR)

- Created and hosted a local review series ("Secret Shopper") for social media, including video editing and voice overs.
- Partially managed the Instagram and Telegram accounts, developed new content formats and storytelling concepts.
- Wrote engaging posts and managed content planning.
- Contributed to the redesign and updated visual identity of the channel.
- Conducted research and fact-checking for news content.
- Collaborated with team members by outlining responsibilities and overseeing execution.

Achievement: Increased engagement with content by 25% by creating a local series of reviews and new content formats, which significantly increased subscriber engagement.

Tools: Instagram, Telegram, Facebook, CapCut, VN, Figma, Adobe Photoshop, Google Sheets, Creativity, Social Media Marketing

Education

Vasyl Stefanyk Precarpathian National University

Faculty of Economics. Marketing, Івано-Франківськ
Higher, from 2019 to 2023 (4 years)

Additional education and certificates

Adobe Illustrator Mega course - from Beginner to Advanced

3 months

After effects Motion graphics beast

3 mouths

Masterclass Design Graphic Learn GREAT Design

3 months

SEO - specialist (Дія.Освіта)

January 2025
Certificate

SEO - Specialist 2.0 (Дія.Освіта)

January 2025
Certificate

Google Digital Marketing and E-Commerce Professional Certificate

January 2025
Certificate

Google Analytics

Feb 2025
Certificate

Digital Marketing (HubSpot Academy)

Jan 2025

PPC Specialist - Choice31

3 місяця

Knowledge and skills

  • Adobe Premiere Pro
  • Adobe
  • Email Marketing
  • Marketing analysis
  • Apollo
  • HubSpot
  • Digital marketing
  • Strategic thinking
  • Adobe Photoshop
  • Adobe Lightroom
  • Figma
  • Дизайн
  • Контент-менеджмент
  • SMM
  • Google Analytics
  • Розробка маркетингової стратегії
  • Digital-маркетинг
  • Креативність
  • Уміння аналізувати
  • Самостійне прийняття рішень

Language proficiencies

  • English — above average
  • Slovak — average
  • Ukrainian — fluent

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