Єгор

Ukrainian English (B2) Language Education [open contact info](look above in the "contact info" section)
General secondary education 2019
Telecomunication Bachelorˇs Degree
PPC Media buyer
Rudenko Yehor
[open contact info](look above in the "contact info" section)

PPC specialist (3 years)
@yehorrud
Experience in managing and scaling paid advertising across major performance channels, with a strong focus on data-driven optimization, reporting accuracy, and budget efficiency.

Traffic Sources:(Google Ads, Microsoft Ads, Meta (Facebook) Ads.
Within Google Ads, hands-on experience across multiple campaign types, including Performance Max, Demand Gen, Search, Display, and Shopping, as well as full-cycle work with Google Merchant Center.

Management of monthly advertising budgets of up to $1M, including systematic scaling from low to high spend levels while maintaining target CPA and ROAS benchmarks. Experience operating across Tier 1 markets (USA, Australia, New Zealand, Canada, UK, Ireland), as well as Tier 2 and Tier 3 regions.

Industry exposure includes Dating, E-commerce, Lead Generation, and iGaming. Campaign execution based on both CPA-oriented and ROAS-oriented strategies, with continuous focus on user retention and long-term performance stability.

Regular use of GA4, Google Tag Manager, Looker, Tableau, and Google Sheets for performance analysis, attribution modeling, dashboarding, and ongoing reporting. Preparation of weekly and monthly performance reports for internal stakeholders and management.

Participation in weekly meetings with Google account teams, including performance reviews, strategic discussions, product updates, and optimization recommendations.

Involvement in team mentorship and supervision, including onboarding and training of team members, quality control of campaign execution, and responsibility for team-level results. Participation in monthly and quarterly business planning, including budget planning, KPI definition, forecasting, and performance alignment.
Experience
Poland, Warsaw