Наталія

Natalie Melnichenko
BRAND MANAGER
Desired salary level from 67 000 UAH+ KPI
16 April 1993
Kiev
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Key information:
• Experience in project management and conduction of projects
• Brand promotion on the market
• Company representation to other markets
• Development of advertising campaigns, launching and coordination;
• Monitoring and analysis of information
• Negotiations and arrangements with the team, partners, contractors; planning, organization and control of their work
• Preparation of contracts and reports, budgeting of projects
• Results-oriented, team-player with a sense of humor and fast learning capability

Experience (Nemiroff)
Nemiroff Company
June 2021-feb 2023
• Strategic planning, creating brand plans
• Planning and budget management
• Develop and execute marketing plans
• Development of company brands portfolio
• Sales analysis
• Analysis of competitors' activities
• Development and manufacturing of POS materials, budgeting
• Developed 360 marketing mix creative materials: Agency briefing & coordination, Creative ideas, TVCs, Trade POSM development, Photo shooting.
• Brand promotion on export markets (27 markets)
• Launched new products in different price segments (Global, from scratch): The Originals, The Inked Collection, Premium, Special.
• Results: 130+ International quality awards; #1 International Spirits Brand (IWSR)
Signed cooperation with 13+ markets: negotiations with partners, strategy development, product launch support & coordination, budget forecasting & control.
• Analyzed markets & trends on quarterly basis for effective marketing approach proposition: market capacity, target audience, communication channels, consumption preferences.
Results: right assortment & channel split on 20+ markets to achieve volume growth & brand awareness to increase sales

Brand Manager (Koskenkorva Vodka, Riga Black Balsam, Xenta Absenta)
Bayadera Group
Jan 2019- June 2021
• Planning and implementation of strategy and tactical steps to promote brand on the market
• Planning and control of the budget
• Development of brand activities according to the global strategy. Analysis of implemented activities
• Brand planning
• Strategic planning of brand activities
• Competitor analysis
• Sales analysis, control of product stock level
• Close cooperation with the sales team
• Preparation of monthly, quarterly, annual reports, reports for each activity as well
• Work with Event and BTL-agencies
• Development and manufacturing of POS materials, budgeting
• Organization of events, trainings, tastings of motivational trips to the place of production
• Development of ideas within the global digital strategy for brands promotion

Junior Brand Manager (tequila Jose Cuervo, whiskey Bushmills)
Bayadera Group
Febr 2016 - Jan 2019
Areas of responsibility:
• Planning and implementation of tactical steps to promote the brand on the market
• Accounting of budget
• Adapt existing activities according to the global strategy. Analysis of implemented activities
• Competitor analysis
• Sales analysis, control of product stock level
• Close cooperation with the sales team
• Work with Event and BTL-agencies
• Development and manufacturing of POS materials, budgeting

Assistant of Marketing Department
Bayadera Group
Oct 2014 – Febr 2016 (1,5 year)
Areas of responsibility:
• Prepare expense reports, sales and stock by brand portfolio department (categories: wine, tequila, whiskey, liqueur, brandy, cognac)
• Assistance in the organization of events, presentations, trainings
• Development and production of POSm
• Work and control of contractors, Event and BTL agencies
• Document management with international and Ukrainian partners

Office manager
Shark Energy drink
Oct 2012 - Aug 2014 (1,5 year)
Areas of responsibility:
• Purchase of office supplies;
• Expense reports;
• Production of branded printed POS materials;
• Recruitment of employees for promo activities;
• Assistance in arranging participation in specialized exhibitions.
Assistant of Marketing Department
Restaurant chain «Dom Vkusa »
Apr 2012 - Sept 2012 (0,6 year)
Areas of responsibility:
• Development of media plans for restaurant chains;
• Production of POS materials;
• Searching for partners for signing marketing contracts, organizing work and monitoring agreements;
• Assistance in developing promotional offers;
• Regular monitoring of competitors;
• Help in organizing events in the restaurants of the network.

Education
National Agricultural University of Life and Environmental Sciences of Ukraine
(Ukraine, Kiev) Year of graduation 2016
Marketing - Master
Kyiv National Trade and Economic University
(Ukraine, Kiev) Year of graduation 2012
Marketing in the market of goods and services - Bachelor

Languages
English– Upper Intermediate
Ukrainian - Native

Additionally
I took a course on educational platform "Laba":
Strategic marketing from Tatiana Lukinyk
The art of presentation at Power Point
I took courses at school of practical communications “Bazilik”:
SMM Full Course
Targeting intensive
Flat Lay Workshop
Instagram Intensive

Personal qualities
Sociability, energy, openness, initiative, teamwork, responsibility, stress-resistance.