Ihor

Ihor Mykolenko
Marketing & Communication specialist
[open contact info](look above in the "contact info" section) · LinkedIn · Portfolio · [open contact info](look above in the "contact info" section)
Vilnius, Lithuania

PROFESSIONAL EXPERIENCE
UYGL Vilnius, Lithuania.
Marketing & Communication specialist March 2024 - March 2025
Managed 15+ email campaigns, increasing open rates to 58.7% and click-through rates to 6.57%, bringing
in more event participants.
Expanded social media reach by 43.3%, increasing engagement from non-followers by 65.2% and
keeping a steady 1% weekly follower growth.
Created visual content that boosted engagement by 25% and strengthened the brand’s online presence.
Conducted A/B testing on visual elements across platforms, using findings to fix the causes of low
engagement and increase impressions by 12%.
Persuaded three marketing projects in one time, ensuring on-time completion and personally mentored
team members.
Directed new partners in activity of company, with a result of additional 120.000 views in 90 days for
Instagram Profile.
Mentored a solid brand image across LinkedIn, Instagram, Facebook with outcome of brand awareness
among targeted European countries organizations and audience.
Due to marketing efforts organization appeared on news channels of Lithuania & Ukraine.

Ascari Ostrava, Czech Republic.
Business Development & Marketing Intern July 2024 - October 2024
Developed and implemented a social media strategy for Instagram, leading the end-to-end process of
content creation and posting, resulting in a 2% weekly growth in followers and increased account reach.
Conducted in-depth competitor analysis and data-driven recommendations at Ascari, leading to the
adoption of SEO optimization and an applicant tracking system, improving recruitment efficiency.
Represented an employee assessment test based on the MBTI framework, optimizing recruitment
insights and candidate-job matching.
Guided team interns on short-cuts, resulting in increased efficiency by 31%

SKILLS
Digital Marketing
SEO (Semrush, Ahrefs), Google Ads, Email Marketing (Mailchimp, Klaviyo)
Social Media & Content
Instagram Growth, LinkedIn Strategy, Content Creation, Copywriting, Visual Storytelling
Data & Analytics
Google Analytics, A/B Testing, Performance Reporting, Market Research
Design & Branding:
Figma, Canva, Adobe Photoshop, Video Editing (Adobe Premiere Pro)
Languages:
Ukrainian - Native, Russian - Full professional proficiency, English - Full professional proficiency

EDUCATION COURSES
Bachelor of Business Management Generative AI for everyone
Vilnius University DeepLearning.Ai
April 2022 - January 2025 August 2024 - September 2024
Fundamentals of Digital Marketing
International Economic Affairs
Google Courses
KNEU
February 2024 - March 2024
September 2021 - June 2022