Natalia

NATALIA BARANINA
Digital marketer
I have over four years of experience in coordinating web operations, communications,
and supply management. Now, I am transitioning into digital marketing, leveraging my
analytical mindset, strategic thinking, and ability to optimize workflows for better results.
I am responsible, proactive, and ambitious, always approaching tasks with maximum
dedication. My strong negotiation skills help me find optimal solutions in dynamic
environments. In my previous roles, I successfully enhanced operational efficiency and
optimized key processes. Now, I am applying these skills to digital marketing, focusing on
SEO, e-commerce, email marketing, display advertising, and data-driven strategies to
drive online growth.

EXPERIENCE
CONTACT
[open contact info](look above in the "contact info" section) Web Operations Coordinator, SEO - marketing 2023 - 2025

natalia_baranina GIGGSTER, INC., USA, remote

[open contact info](look above in the "contact info" section) Optimize and manage the website to improve its visibility in search engines.
Oversee daily website operations, including content updates, technical maintenance,
LinkedIn
and changes to enhance user experience and conversions
Analyze traffic, user behavior, and content performance using Google Analytics,
Search Console, and other SEO tools
Fix technical issues, optimize site structure, and improve content to enhance search
SKILLS rankings
Ensure visual consistency and alignment with the brand’s marketing strategy and
Inventory management design standards
Email Marketing Collaborate with the marketing team to implement an effective content strategy,
improve conversions, and enhance the user journey.
Digital Marketing Strategy
E-commerce Achievements: Based on site traffic data, web pages were structured by category and
Problem-solving their overall appearance was improved. Traffic and the number of orders through the site
were increased. The company remains the best and most visited marketplace platform
Project management for film locations in the American market.
Budget planning
Time-management Sales Manager, Marketplace Manager 2021 - 2022
Multitasking "Wesoft" IT Solutions, Kyiv, remote
Accepted and confirmed orders with clients.
Maintenance and consultation of clients upon request.
Processing orders on the marketplace and in 1C.
EDUCATION Formed lists of items for purchase from suppliers.
2024 Digital Marketing and E-Commerce Tracked balances in the database.
Prepared documents on the official part of sales.
from Google, Coursera
Controlled payments for orders.
2012 - 2014 International Relations and Engaged in placing orders on the Rozetka marketplace
Politics, Journalism. Taras Shevchenko
National University of Kyiv, Master`s Degree Achievements: increase in sales turnover by 25%, as well as an increase in processing
speed Order. Increasing the seller's rating on the marketplace from 4.5 to 4.9
2008 - 2012 International Relations,
Analytics. National aviation University Content manager / Online shop manager 2017 - 2024
(Kyiv), Bachelor's Degree
“AROMATIQUE” LLC, Dnipro
Coordinated and managed logistics department.
Conducted negotiations and signed agreements with suppliers and transportation
LANGUAGE services.
Purchased supplies according to the company needs.
English - Fluent Made payments.
Controlled distribution of goods to regions.
Slovak - Advanced
Dealt with financial documentation.
Ukrainian - Native Recorded meetings.
Managed, created and corrected content on the online-shop website.
Russian - Fluent
Achievements: sales increased by 2,25 times
 Commercial Director Assistant, Manager of Procurement Department 2015 - 2017
SOFTWARE for Domestic Market
1C; ERP System; CRM: Magento, MC1; “Sushi House” Group of Companies, LLC, Kyiv
Excel; Word; Canva; Trello; AI programs Analyzed stock goods and created procurement plans based on the results of this
analysis.
Monitored prices of specific items.
Searched for new suppliers.
Conducted negotiations with future suppliers and signed agreements with them.
Processed items coming to the warehouse.
Controlled distribution (full cycle) to the regional offices throughout Ukraine.
Controlled payments and netting with suppliers

Achievements: Increase in procurement and sales of fish from 500 kg to 3 tons within 9
months

Supply chain manager 2014 — 2015
"MONOPOLY" Ltd., Kherson (import from China)
Developed and maintained a cost-effective supply chain to ensure the availability of
quality ingredients
Collaborated with cross-functional teams to identify cost-saving opportunities and
ensure alignment of supply chain activities with business objectives
Assisted the management team with inventory tracking and ordering, resulting in
improved supply chain efficiency
Preparing incoming documentation
Further control of sales by points/stores.

Achievements: an analysis of the "home appliances" category was conducted and
cooperation and agreements with Chinese manufacturers regarding supplies in this
category were developed.

PRACTICE WHILE STUDYING
Manager of Procurement Departmen 2013 - 2014
“Belgorodryba” LLC
Analysed supplies in stock and needs for future procurement (based on data from the
sales department and general trading tendencies).
I have been responsible for pricing, and setting retail and bulk prices in particular.
Dealt with paperwork (disbursement bill of lading, tax notes, consignment notes,
guarantee letters, specifications, correction documents. etc.).
Conducted negotiations with prospective and current at the time suppliers on goods
procurement and delivery.
Controlled full‑cycle supply process.
Were responsible for foreign trade activities in CIS.

Achievements: During my time at the company, I served as the head of the procurement
department with full control over all the procedures of the department. Moreover, I was
sending goods to CIS (hands‑on experience with foreign trade activities)