Anastasia

ANASTASIIA
MIAKOTA
CMO/MARKETING MANAGER
An experienced marketing manager with over 4 years of expertise in
the gaming industry. Successfully led mobile game promotions and
managed the $COGA token on TON and Solana platforms, leveraging
innovative Web2/Web3 mechanics. Proficient in performance
marketing, creative development, and key metric analysis to boost
downloads and user retention.

EDUCATION OBJECTIVE
KNU 2024 - Marketing Manager | CometSpace
Present Dubai, UAE
Bachelor’s in Finance and Banking
Tworzenie grafiki do układów offline i online.
Edytowane zdjęć redakcyjnych dla klientów i magazynów
LNU
oraz postów do mediów społecznościowych
2022-2024 | Master’s in Marketing Organizacja plikówParticipated in the implementation of
the marketing strategy for Poomb Creatures, a game
integrating Web2 and Web3 mechanics.

SKILLS Managed the promotion of the $COGA token on TON and
Solana platforms, boosting user engagement.
Conducted audience segmentation to tailor promotion
Adapting marketing strategies to different
strategies for both gamers and crypto enthusiasts.
geos and cultural nuances
Created and curated social media content (Instagram,
Effective communication with
Facebook, LinkedIn), resulting in increased audience
development, design, and advertising engagement.
teams, ensuring seamless collaboration Led the development of high-performing creatives,
and project execution. improving download and retention metrics.
Brand-building expertise for diverse Collaborated with VFX companies to produce visually
product categories—ranging from compelling marketing assets.
children’s goods and desserts to mobile Contributed to organizing the CometSpace booth for
games—creating a strong and cohesive Blockchain 2024 in Dubai.
brand identity. Head of SMM | MotiHouse
2022-
Audience analysis and campaign Kyiv, Ukraine
2023
optimization, specifically targeting gamers
and crypto enthusiasts to maximize ROI Oversaw the marketing of the Mochi dessert line,
including strategic planning for 15 main and 5 seasonal
and user engagement.
flavors.
Social media proficiency, including
As Head of SMM, created content plans and storyboards
account management, influencer for Instagram and TikTok, where three of the produced
partnerships, event organization, and videos reached over a million views.
photoshoot coordination. Developed creative assets and copy emphasizing the
Strategic brand and product promotion product’s unique features such as natural ingredients
across social platforms (Instagram, TikTok, and proprietary recipes.
Facebook, LinkedIn) with a focus on Conducted market research to identify consumer needs
engagement growth. and adapted product offerings for maximum relevance.
Knowledge of graphic design software
and personnel management in design- 2021- CMO | GoodPlay
2023 Kyiv, Ukraine
related fields, ensuring high-quality
creative output.
Familiarity with Lark, including organizing Developed a promotion strategy for a line of educational
work processes, coordinating tasks, and busy cubes and activity houses.
streamlining team communicati Organized marketing campaigns emphasizing the
development of children’s fine motor skills and

INTERESTS highlighting the educational value of the products.
Managed social media content, increasing follower
Mobile games count by 35% within a year.
Improved brand perception by introducing personalized
Blockchain technologies
offers for customers.
Desserts Collaborated with bloggers and influencers, organized
Product growth through audience events, and coordinated photoshoots to effectively
analysis showcase brand products.