Дмитро

Petrov Dmytro Vadymovich
10 ap., 24, Shota Rustaveli Str., Kyiv, Ukraine
E- mail: [open contact info](look above in the "contact info" section)
phone: [open contact info](look above in the "contact info" section)

Personal Details
Date of birth: 26 January 1990
Material status: married
Education
2007-2012 – Vadym Hetman Kyiv National Economic University, International Economics and Management Faculty, Master’s Degree Specialization in International Accounting and Auditing.

Professional Experience
03.2022 Manager Digital Programs & Projects
Responsible for digital communication with LAS in Ukraine in terms of CC business, Developing a new channel of sales and communication via E-coms and more.
Created a new department of digital for conventional products support. Starting from analysing the need\opportunities to implementation of the plan. Building digital systems to make cigarettes brands digitalized and modern in terms of the product category.

CRM from scratch:
-building infrastructure
- communication plan
- media plan
- lead generating programs
- loyalty programs

E-commerce management (marketplaces)
- negotiating with clients
- making agreements on product placement
- communication
- product placement
- product development
- marketing materials
- strategy planning

Own E-commerce from scratch, below is a small list of the streams I handle:
-product
-seo
-consumer
-sales
-targeting
-design
-call center
-chat bot
-logistic
-analytic
-KPi
-business strategies
-innovation ideas
-customer care

Telegram bot:
-development from scratch
-media plan
-lead generation programs

Skills: Digital Marketing · Search Engine Optimization (SEO) · E-Commerce · customer care · Digital flow · E-commerce SEO · E-commerce Optimization · B2C e-commerce · Salesforce B2B Commerce

03.2020 – Junior Brand Manager Premium Brands (Parliament/Marlboro)
-Responsible for Parliament and Marlboro premium brands cigarettes in terms of brand building and growth in terms of SoM or Volumes.
-Strategy development and tactical moves to deliver the best outcome of premium products to LAS.
-Develop and execute marketing initiatives via offline and “online” solutions.
-close communication with Global BG and finding best solutions and developments made for UA market.
-Briefing creative and trans creative agencies in addition to POSM agencies.
-Made a huge step on prioritization CC premium brands for UA organization
-Aligning strategies with global brand groups.
-Deliver concepts with different insights from different researches and consumer expectations.
-Deployment calendar and tool box developer.
Small Results summary:
1) all the targets in terms of Vol and SoM were achieved in 2021.
2) Premium brands over 6 years had the first time full support in UA not autopilot, but full deployment support. First impact we saw with Marlboro Touch results +0.1 SoM. It was hard to convince organization due to high focus on RRP.
3) UA had individual solutions for Parliament Blue Rose LPE (visual,DTE,Scanpack,employee engagement) we had a huge positive feedbacks from consumers, to my sorrow I cannot show the results for now, due to the situation….but I can share print screen feedbacks. Scanpack flow was the best ever shown with high appreciation from consumers.
4) Deployment calendar of Parliament had full year support in 2022.

11.2018 - Key account executive Philip Morris Ukraine
-Build long term relationship with National Key Accounts Chains by investing in PMU category products.
-Plan Trade Marketing budgets and sales activities to achieve KPi`s given per each chain.
-Maintain year cooperation agreements.
-Arrange efficient conditions out of each meeting with a client, to receive maximum advantages.
-Support field force with all needed information to make compliance visits.
-Update and improve POSM and PPOSM materials.
-Develop/ implement/control media plan.
-Conduct annual negotiations
-Utilize budget given per chain by using activities identified per each brand.
09.2017 - 11.2018 Brand Executive (Bosnia and Herzegovina) Philip Morris International
Develop brand initiatives that will give maximum output and help to succeed year KPI`s.
Create new product from scratch and launch it on the market, by using totally new approach or global toolbox that has been adapted to local legal requirements and actual consumer need.
Increase equity of a brand by continuous support. Contact global creative/transcreative agencies to make the best outcome of marketing materials.
Brief sales force with marketing materials, control of implementation and help in case of questions or unpredictable situations. Maintain market visits.
Develop steps and actions in case of inconsistency with the brief, or new incomes (competitors, bad implementation, wrong targeted segment...)
Develop strategy of a brand for a year by analyzing marketing research data and market highlights, to ensure proper positioning of the product and support to increase SoM and VoL.
Be in pulse with competitors steps , and fast response with developed initiatives to reflect further decrease in sales.

01.03.2017 - 09.2017 RRP Commercialization Executive Philip Morris
Ensure proper understanding by employees new stream that organization is applying to, with a new product:
1.Creating new sale toolbox for all employees.
2.National Inspiring workshops and events within opening of new stores.
3.Create office environment, that will underline new approach of the company.
4.National motivational and sale programs.
5.Develop importance/inspire of each employees participation in the new goal of the company, support on daily bases.
6.National branding cars.

08.2016 - past tests for PMI EEMA Traineeship Philip Morris International
07.2016- 03.2017 - Consumer Activation Executive Philip Morris International
Develop and implement consumer activation programs/events for the assigned brands and territory (Kiev)
Lead, develop, supervise and coach consumer information team
Ensure proper resource allocation within consumer information team/territory/brands
Monitor results of consumer activation programs
Regularly improve effectiveness of consumer information mechanics
Create ideas and search for opportunities that will contribute to the development of brand and channel specific consumer information activities in the assigned territory

07.2013 - 06.2016 Business Builder Philip Morris Ukraine
Began to work for Philip Morris Ukraine on a position of Territory Executive (Business Builder). Responsibilities: increase market share and volume of PMU Brands on a specific territory in Kiev. Increase the visibility of products in point of sales, make business proposition to owners of point of sale. Make a long term relations with owners of retail/wholesale pos. I am responsible for a specific territory in Kiev, where I can use all possible instruments to improve the positions of PMU. Instruments which I am able to use: merchandiser, hostess, programs with sales agents, marketing materials, equipment. I have one direct subordinate. In the end of 2014 I have received a “Thank you award” for an outstanding achievements in the past year.
05.2012 to 06.2013 Premium Banking Manager Raiffeisen Bank Aval
Was promoted to Premium Banking Manager at Raiffeisen Bank Aval at Pecherske Department #7. Responsibilities: providing service to premium segment clients mostly to chief executives and heads of the company or top managers. Still working.

11.2011 - 05.2012 Economist
Worked at Raiffeisen Bank Aval at the Pecherske department #7 as Economist 1 rank. Responsibilities: providing service to clients, sales, consultation in retail segment.
02.2011- 10.2011 Sales agent
Worked at cosmetology company as trade representative. Responsibilities: providing consultation to clients, signing contracts, sales.
2010 Analytic
Worked at insurance company “Nova”. Performed an inventory of documentation. Duration: 2 months. ( Contract job)
2009 year was working in restaurant in USA by the Work & Travel program. Duration: 3 months.(Contract job)
Additional Skills
Languages: Ukrainian, Russian – native
English – advanced
Computer skills: Windows, IOS, Microsoft office.
Driving license since 18 years old.

Personal qualities:
- responsible - able to work in a team or independently
- persistent - stress resistant
- sociable - organizational skills
- focused on result - trying to do work accurately, quickly and with
-creative high quality
- fast learner - project leadership
-believer in ideas, never give up. - communicative
-analytical thinking - influencer
-experienced on many commercial and marketing departments with international assignment
-high deployment understanding of toolboxes and cost efficiency and impact of each.