Алексей

Alexey Tymchurenko
PPC-Specialist
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) @Alexey_nts

Skills
Google Products (Ads, Analytics, Tag Manager, Cloud InApp Ads:
Platform) Criteo Ads
Looker Studio Moloco Ads
Mobile Analytics (Appsflyer, Adjust) Mintegral Ads
Meta Insights (Ads, Analytics, Audience) IronSource
Adtarget Ads, Hybrid Ads, Playbuy Ads, Adwise Ads
TikTok Ads
MS Office package + Google Sheets/Docs
English B1+
Experience
Traffic Manager | Sharkscode May 2024- Nov 2024

Managed traffic for gambling projects, creating and optimizing ad campaigns to attract high-
quality users and increase LTV and ROI.
Promoted a mobile app across various ad networks, using flexible strategies to drive user
acquisition and improve brand visibility in the market.
Conducted mobile analytics, analyzing user behavior and key funnel metrics, providing insights
to adapt strategies according to current performance indicators.
Set up and executed A/B testing for creatives and advertising approaches, utilizing insights to
continually improve conversion rates and reduce acquisition costs.
Collaborated closely with analytics, design, and development teams to create high-performing
advertising materials and enhance user experience.
Prepare technical tasks for the development team to improve mobile analytics in Appsflyer,
including setting up partner-specific data segmentation.

PPC-Specialist | Freelance Jul 2023 - Present

Launched and managed advertising campaigns, including targeting setup, keyword selection,
and budget allocation to effectively attract the target audience.
Conducted A/B testing by experimenting with various creatives, ad copy, targeting strategies,
and ad formats to identify the most successful solutions.
Developed technical tasks for designers and developers to create effective ad creatives and
improve websites for better conversion rates.
Tested various campaign types, such as search, display, and remarketing, analyzing their
performance to select the most effective strategies.
Analyzed campaign results, adjusted bids, added negative keywords, and refined strategies to
enhance ROI and reduce user acquisition costs.
 PPC-Specialist | Bernarnd Agency Feb 2023 - Nov 2023

Conducting keyword research and analysis, including evaluating user search queries, analyzing
keyword frequency, competition, and cost-per-click to maximize campaign efficiency.
Utilizing data from Google Ads and Google Analytics to assess campaign performance,
identifying growth opportunities to improve conversions, reduce costs, and enhance marketing
metrics (CTR, CPC, CR, ROAS, ROI, LTV).
Writing ad copy and preparing creative briefs for designers to develop effective ads for Search
campaigns, Display networks, Performance Max, and Shopping campaigns.
Performing detailed A/B testing to optimize creatives, headlines, descriptions, and targeting
strategies. The results of these experiments help improve conversions, reduce user acquisition
costs, and identify the most effective approaches.

Education
Basic and Advanced PowerBI from LABA Jun 2023

Web Analysis from Google University Sep 2022

Project Management from Hillel Jun 2022

Project Management 2019-2021
Odessa Regional Institute of Public Administration of the National Academy for Public
Administration under the President of Ukraine.