Contact information

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Work experience

Commercial director

from 11.2024 to now (9 months)
Оптова торгівля, дистрибуція, імпорт, експорт

The company's field of activity: engineering industry, production of hydraulic units for agricultural and road construction machines. The Group includes 5 factories of full production cycle. B2B sales for OEM - export to more than 50 countries.

Target markets – countries of Eastern and Central Europe.
Goal – market research and entry into new sales markets, establishment of a dealer network.
• Develop and implement business strategies
• Manage key client relationships and partnerships
• Oversee sales and marketing efforts
• Negotiate contracts and commercial agreements
• Analyze market trends and identify new business opportunities
• Ensure overall profitability and financial performance
• Collaborate with other departments to achieve company objectives
• Monitor competitor activity and adjust strategies accordingly
• Optimize pricing, sales, and distribution channels
• Lead and mentor the commercial team

Chief Marketing Officer

from 01.2017 to now (8 years 7 months)
Машинобудування

Responsibilities:

Strategy Development:
• Formulation of marketing strategies for B2B and B2C segments.
• Identification of target markets and strategies for market entry and growth.
• Alignment of strategic goals across marketing, sales, and production departments.

Brand Development:
• Development of branding strategies and increasing brand awareness in international markets.
• Organization of the company’s participation in industry exhibitions and PR events.
• Brand reputation management through social media, online platforms, and mass media channels.

Market Expansion:
• Develop market-entry plans and increase the company’s share in existing markets.
• Identification of new clients and partners, as well as expansion of the dealer network.

Digital Marketing and Analytics:
• Development and implementation of digital marketing strategies.
• Management of advertising campaigns in Google Ads and social media (Facebook, LinkedIn, Instagram).
• Analysis and performance evaluation of campaigns using tools like Google Analytics and Data Studio.
• SEO optimization, including keyword analysis, content improvement, and technical website enhancements.
• Adaptation of digital strategies to the specifics of regional markets (local languages, cultures, and trends).

Coordination and Optimization:
• Managed the marketing team, optimized processes, and improved operational efficiency.
• Automation of marketing processes and implementation of modern analytical tools.
• Allocation of the marketing budget and control of ROI for marketing activities.

Deputy Director General for Economic Affairs

from 08.2014 to 01.2017 (2 years 5 months)
Hydrosila GROUP, Кропивницький (Машинобудування)

Hydrosila GROUP is the management company of the Hydrosila holding.
(After reorganization - transfer to the position of Marketing Director).

•ensured representation of the company in a number of influential specialized associations and organizations at the national level;
•lobbied and represented the interests of the company at the industry and national level;
•development and implementation of a complex strategy for managing the company's reputation, brand promotion, external communication strategy;
•provided the representation of the company in a number of influential specialized associations and organizations at the national level;
•introduced the company's brand "online". Developed and implemented the company's digital strategy.

Deputy Financial Director

from 06.2013 to 08.2014 (1 year 2 months)
hydrosila, Кропивницький (Машинобудування)

DEPUTY DIRECTOR OF FINANCIAL MANAGEMENT FOR CORPORATE ISSUES

Assistant director

from 03.2010 to 06.2013 (3 years 3 months)
Hydrosila, Кропивницький (Машинобудування)

Credit specialist

from 07.2008 to 03.2010 (1 year 8 months)
Alfa-Bank Ukraine, Кропивницький (Фінанси, банки, страхування)

CREDIT SPECIALIST OF THE SMB LENDING DEPARTMENT

Education

ROBERT ELVORTI ECONOMICS AND TECHNOLOGY INSTITUTE

MARKETING, Кропивницький
Unfinished higher, from 2022 to 2025 (3 years)

INTERNATIONAL INSTITUTE OF BUSINESS

MANAGEMENT, Київ
Higher, from 2017 to 2020 (3 years)

IIB BUSINESS SCHOOL

MBA, GENERAL MBA, Київ
Higher, from 2017 to 2019 (2 years)

KIROVOHRAD NATIONAL TECHNICAL UNIVERSITY

FINANCE, Кропивницький
Higher, from 2003 to 2008 (5 years)

Knowledge and skills

• Користувач Internet
• Adobe Photoshop
• Adobe Illustrator
• Управлінські навички
• Організаторські здібності
• Google Analytics
• Google Ads
• Продаж
• Уміння аналізувати
• Управління проєктами
• SMM
• Маркетинг
• Facebook Ads Manager
• Adobe
• Facebook
• Маркетингові дослідження
• Google
• Serpstat
• Google Search Console
• Дизайн
• SEMrush
• Реклама
• Digital-маркетинг
• Продуктовий маркетинг
• Управленческие навыки
• Development management
• Брендинг
• Организаторские способности
• Government relations
• Google Web Designer
• New Business Development
• Online Advertising
• B2B-маркетинг
• Business Strategy
• Business development
• Digital marketing:
• Pr
• Розвиток продажу
• Розвиток експортних продажів
• Уміння працювати в режимі багатозадачності
• Розробка маркетингової стратегії
• Самостійне прийняття рішень
• Креативність
• Запуск нових брендів
• Налаштування таргетованої реклами
• Проведення рекламних кампаній
• Sales development
• SalesDrive
• Digital marketing
• Market

Language proficiencies

• Ukrainian — fluent
• Russian — fluent
• English — above average

Additional information

SOCIAL ACTIVITY /PROJECTS

GENERAL DIRECTOR
Association "Ukragromash"|| Ukraine || 09.2015 – 12.2019
"Ukragromash" is an all-ukrainian agricultural machinery manufacturers'
association. The structure includes more than 50 top industry companies in
Ukraine.
http://ukragromash.com.ua

HEAD OF MARKETING / MEMBER OF THE BOARD
"AGROEXPO"|| Ukraine || 09.2013 – Present
"AGROEXPO" - international agro-industrial exhibition. Organizers:
Association "Ukragromash", Ministry of Economic Development, Chamber of
Commerce and Industry of Ukraine, Federation of Employers of Ukraine.
The largest exhibition in Ukraine - more than 125.000 m2 of expo area. More
than 1000 exhibiting companies, 35.000 visitors.
https://www.ukragroexpo.com