Роман

KALUSHKA ROMAN
M A R K E T I N G | M A N A G M E N T

"Creativity today is not about perfection.
Creativity today is about sincerity and adaptability.
But without a strategy, it will certainly not work"
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

WORK EXPIRIENCE
Marketing Manager
Zakhid Bug LLC - Part Time June 2024 - until now
At present, the company is in the initial stages of developing new brands in the FMCG category. Now my
primary responsibilities include product marketing, which involves:
Competitor analysis,
Developing product positioning strategies,
Managing and coordinating contractors for web development, SMM, production, and brand identity creation,
Analyzing and segmenting target audiences,

Marketing Manager
0342 Group - Full Time Februay 2023 - until now
Team Leadership: Managed and coordinated a team of 4 marketing specialists, overseeing daily tasks and
ensuring smooth collaboration.
Contractor Management: Moderated and controlled external contractors for SMM, PR, and event
organization to meet project deadlines and quality standards.
Project Management: Directed the promotion of the established 0342 City Cafe and spearheaded the launch
of a new project, NZBM Gastrobar, from concept development to execution.
Strategic Marketing:
Developed brand concepts and philosophies aligned with market trends.
Created detailed promotional plans and implemented influencer marketing strategies.
Conducted market research to refine positioning and identify opportunities.

Marketing Manager
Z2Z agency powered by Havas Village 2021 - 2022
Agency Launch: Spearheaded the establishment of a new marketing agency within the Havas Village
holding, specializing in campaigns targeting Generation Z audiences.
Team Management: Led a team of 5 professionals, ensuring smooth collaboration and efficient project
execution.
Strategic Development:
Designed and implemented the agency's go-to-market strategy, positioning it as a leader in Gen Z
marketing.
Developed and executed innovative brand activations for globally recognized clients, including Logitech,
Sprite, and Nestlé.
Flagship Campaign: Directed the "Zoomer Museum" campaign, which attracted 1,500 visitors and achieved
over 500,000 media impressions, solidifying the agency's presence in the market.
Performance Analysis & Optimization:
Tracked and analyzed the effectiveness of creatives and ad campaigns, focusing on key metrics like CTR,
CPA, and ROAS. Regularly monitored data to make timely adjustments and improve performance.
Developed strategies to boost conversions, cut costs, and maximize ROI.
 Targeting Specialist
2020 - 2022
Freelance

Provided targeted advertising services across 20+ industries with budgets up to $4,000 per campaign.
Developed advertising strategies, segmented audiences, and optimized ad creatives for maximum ROI.
Conducted account audits to enhance performance and identify growth opportunities.
Secured new clients through outreach and networking.

Head of a NGO
NGO “Youth Opinion” 2019 - 2020
Event Management: Organized events for teenagers, including:
One-day training sessions,
Camps focused on project management and educational opportunities,
An entrepreneurial forum with 400 participants.
Team Leadership: Managed a team of 6 members, delegating tasks and ensuring effective teamwork.
Financial Oversight: Handled all financial operations, including budgeting, expense tracking, and
crowdfunding initiatives to support organizational activities.

SKILLS
Marketing strategy
Trello
Launching new products
Project Managment Notion
Event managment
ClickUP
Creative
Influence Marketing Canva
Targeting advertisment
Product Marketing Slack

EDUCATION
Psychology 2020 - 2023
Ternopil National Technical University named
after I. Pulyuy
Computer Science 2016 - 2020
Technical College of the Ternopil National
Technical University named after I. Pulyuy

HOBBY
I occasionally play chess to enhance strategic thinking and problem-solving skills. With 13 years of
guitar experience, I am now exploring DJing as a new creative endeavor. Additionally, I have
recently taken up boxing to improve discipline, focus, and physical fitness.

SOCIAL NETWORKS
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