Larysa

CURRICULUM VITAE
LARYSA BASANSKA

Tel (mob): [open contact info](look above in the "contact info" section) E-mail: [open contact info](look above in the "contact info" section)
SUMMARY of QUALIFICATIONS
Highly qualified specialist with:
• Over 20 years in the field of Public Relations, Strategic Communications, and Raising Public Awareness
activities
• Experience of work for three USAID-funded international technical assistance projects
• Over 10 years of experience working with international technical assistance and donor projects funded
by the US or European organizations
• Experience of working in non-governmental organizations, including international ones, as well as
cooperation with individual NGOs and their networks/unions/associations
• More than 15 years of work in the public service
• Over 15 years of operational experience in management and fundraising
• About 3 years of experience in the field of project management
• Over 6 years of work in the field of civil protection
• Strong communication, presentation, and organizational skills
• Excellent written and spoken communication skills in Ukrainian, English, French, and Russian
• Full computer literacy

My PR skills include but are not limited by:
• Development, planning, and implementation of PR, communication, information, awareness-raising
strategies and campaigns
• Events management (conferences, round tables, training, seminars/workshops, presentations, etc.)
• Mass media relations (press-conferences, open round tables with mass media participation, press
tours, workshops/trainings for journalists, etc.)
• Excellent writing skills for print publications (press releases, success stories, newsletters, articles, etc)
• Producing and coordinating online/digital communication materials, including content for the web-site
and social media
• Web-site development and maintenance; content management
• Reviewing, editing, and proofreading the texts of articles, brochures, other materials
• Ensuring compliance with the branding rules of the organization/project
• Organizing the production of information, educational, and promotional materials including printed
and audio-visual ones
• Ensuring control and briefing of service providers and agencies
• Coordinating the work of partners/suppliers (photographers, designers, film teams, print suppliers,
journalists, others) while creating promotional materials
• Conducting negotiations, preparing draft contracts and communicating with service providers and
contractors, etc.
• Writing reports on the activities
EXPERIENCE
National Scientific Center Institute of Agrarian Economics 21 Aug 2024 – till now
(National Academy of Agrarian Sciences of Ukraine)
Kyiv, Ukraine
PR Manager
• Ensuring development and implementation of communication, information, awareness-raising
strategies and campaigns
• Coordinating organization of scientific conferences including international ones
• Organizing and conducting PR and special offline and online events (round tables, conferences,
seminars, webinars, press conferences, etc.)
• Organizing and ensuring media support of PR and other events
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• Coordinating Institute communications with mass-media
• Writing/editing comments, interviews, articles, success stories, booklets, newsletters, etc.
• Writing and disseminating press-releases on a regular basis
• Web-site content management and writing for web
• Ensuring mass media monitoring and press clipping of publications on the Institute’s activities
• Preparing information, visibility, and other materials and ensuring their production
• Contributing to the development of the Institute’s annual and other reports.

Mobile Rescue Center of the State Emergency Service of Ukraine Jan 2018 – 18 Aug 2024
(before – State Enterprise «Mobile Rescue Center of the State
Emergency Service of Ukraine»)
Kyiv, Ukraine
Head of International Cooperation Division
Coordination of the implementation of the Center's international activities
• Provided informational and organizational support for the participation of the Center's management
and staff in international events
• Ensured the participation of the Center's management in the work of Intergovernmental Commission
• Interacted with the central and local authorities of Ukraine, other stakeholders within the scope of
competence
• Interacted with diplomatic missions of Ukraine abroad and diplomatic corps of foreign countries in
Ukraine
• Cooperated with international (UN, NATO, EU, etc.) and foreign partners as well as donor organizations
• Organized business trips of the Center's employees abroad to participate in international events
• Organized visits of foreigners (including VIP persons) to the Center
• Participated in the implementation of international projects, including international technical
assistance projects
• Conducted negotiations with existing and potential partners, drafted documents
• Organized and coordinated the preparation of reports and information, referential, analytical,
presentation, etc. materials regarding international cooperation carried out by the organization
• Drafted answers to requests, commercial offers, questionnaires and surveys within the competence of
the division
• Ensured translation of documents from English to Ukrainian and vice versa
Participation in the formation of a positive image of the Center
• Developed series of presentations in Ukrainian and English on various aspects of the Center's activities
• Conducted presentations of the Center's activities for foreigners (including VIP persons)
• Developed the structure of the Center's official website and ensured its launch in 2 months (2020)
• Ensured website content management, including writing/editing/translation from Ukrainian to English
of content, news, etc. (2020-2022)
Ensuring the readiness of the governmental Urban Search and Rescue MRC Ukraine Team to respond to
large-scale disasters abroad
• Was a member of the governmental Heavy Urban Search and Rescue MRC Ukraine Team, functions –
Coordination Officer, Liaison Officer/Media
• Ensured conduction of the round-the-clock monitoring of the large-scale emergencies abroad, the
elimination of the consequences of which may require the deployment of international Urban Search
and Rescue forces, by means of the Virtual OSOCC website
• Was MRC Ukraine Team Contact person in the UN INSARAG system
• Ensured regular communications with the INSARAG Secretariat (UN-OCHA) and members of its network
• Prepared and conducted trainings for the MRC Ukraine Team staff
• Supported the MRC Ukraine team preparation for the INSARAG External Reclassification according to
the UN standards

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• Practiced the coordination tools of the international search and rescue teams in the conditions in
international missions using special software (Kobo Toolbox, INSARAG Management and Coordination
System - ICMS)
• Took part in ensuring the coordination of the MRC Ukraine Team activities with foreign partners during
international rescue operations, as part of international exercises and other events
• Participated in International field and Top-Table (INSARAG, EADRCC-NATO, EU), as well as virtual
exercises (countries of Europe, Asia, Latin America), trainings and other events

National Scientific Center Institute of Agrarian Economics Jan 2018 – -Aug 2024
(National Academy of Agrarian Sciences of Ukraine)
Kyiv, Ukraine
PR Manager (part-time)

National Scientific Center Institute of Agrarian Economics Oct 2013 – -Jan 2018
(National Academy of Agrarian Sciences of Ukraine)
Kyiv, Ukraine
PR Manager

State Agency for Investment and National Projects of Ukraine 2007 – 2012
(before – State Agency of Ukraine for Investments and Development;
State Agency of Ukraine for Investments and Innovations)
Kyiv, Ukraine
Head of Economic Information & Websites Management Department
(before – Head of Information Resources & PR Department; Press-secretary)
Providing information support to activities of the Head of the Agency
• Drafted speeches, reports, presentations, etc.
• Wrote/edited comments, interviews, articles of the Head of the Agency as well as drafted replies to
mass-media requests
Participation in the implementation of the information policy of the Agency
• Ensured development and implementation of communication/information strategies, programs, plans,
etc.
• Drafted administrative orders, instructions and Agency Head messages on specific issues of the Agency
information policy
• Organized, conducted, and took part in PR events
• Ensured information support of the Agency special events
• Coordinated Agency communications with mass-media at the national and regional levels
• Wrote and disseminated press-releases, success stories, and other materials on the Agency activities
• Mass-media monitoring and press-clipping
• Highlighted the Agency activities on its web-site including writing news stories, messages, reports;
editing analytical and statistical information, etc.
• Wrote information and awareness-raising materials
Coordination of the Agency media
• Ensured the Agency official web-site support, further development of its structure and regular update
of analytical, statistic and other information, legal database etc.
! According to 10 independent experts’ research official web-site of the Agency took the 5th place
among 48 web-sites of the central bodies in 2009 (Vlast’ Deneg weekly, Sept 2009)
• Ensured development and maintenance of the Investment and Innovation Programs and Projects
Database
• Developed and coordinated of sub-domains of the Agency’s Regional Innovation Development Centers
• Ensured publishing of the Academic and Practical Bulletin of the Agency
Participation in formation of the positive image of Ukraine at the international level

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• Ensured drafting, production and dissemination of promotional, information and other materials
targeted a foreign audience
Participation in the realization of the Twinning Project Enhancing Performance of the State Agency for
Investment and National Projects of Ukraine in Line with Best European Practice (EU – European
Neighborhood Programme for Ukraine)
• Participated in working groups on Drafting Effective Marketing Strategy; Marketing, Sites, and Industrial
Property Databases Development and Support; Project Cycle Management; Establishment and
Implementation of a Professional IT System etc.
• Communicated with EU experts on above mentioned issues
Further training
March 2012 Workshop “Modern Technologies and Effective Communication in the Information
Support of Reforms” (National Academy of Public Administration by the President of
Ukraine, Institute of Further Training for Senior Management, Kyiv)
September 2011 Workshop “Policy Analysis. Preparation of Analytical Instruments” (National Academy
of Public Administration by the President of Ukraine, Institute of Further Training for
Senior Management, Kyiv)
May 2011 “Development of the Effective System of Mass Media Monitoring” (in the framework
of USAID-funded Parliamentary Development Project II realization)
April 2011 Short-term training “Effective communication in public administration” (Kyiv)
November 2010 Short-term training on Euro-integration related issues (Kyiv)
June 2009 “Management in Public Administration and Local Government” workshop (National
Academy of Public Administration by the President of Ukraine, Institute of Further
Training for Senior Management, Kyiv)
November – English Advanced Training (Ukrainian Chamber of Commerce and Industry,
December 2008 International Academy of Finance and Investment, Kyiv)
Participation in special events
October 2008 International Forum “PR Days in Ukraine”, Kyiv

On Board PR Ukraine Sept 2008 – Mar 2009
(Member of ECCO International Communications Network Ltd.)
Kyiv, Ukraine
Consultant (on a volunteer basis)
• Coordinated Ukrainian experts’ team of the Global Research Project “Corporate Values Index 2009”
• Conducted PR brand research for existing and potential clients (ARDO S.A.; Galakton / UNIMILK; PZU;
Mittal Steel; Swedbank etc.)
• Ensured Mass-media monitoring regarding highlighting the issues of Corporate Social Responsibility

Municipal Budget Reform in Ukraine Project funded by USAID 2005 - 2006
Kyiv, Ukraine
Information Manager
• Ensured the Project communication programs and strategies development and implementation
• Oversaw and monitored the Project communications activities including communications with partner
cities and ministries, mass-media, CSOs, and other stakeholders
• Ensured web-site maintenance and update including designing web-site concept, supervising web-site
programmers, web-site content development and management
! web-site developed under my supervision and with my direct participation was recognized as the best
one developed by RTI for its over 100 technical assistance projects throughout the world
• Developed web-site digest concept and ensured its dissemination
• Designed and managed raising public awareness campaign
• Managed PR and special events
• Wrote, revised, and edited publications, press-materials, other documents in Ukrainian and English
• Developed informational and educational printed, video, and audio materials

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• Created a network for circulation of information on project activity
• Ensured monitoring and evaluation (EMME) of Project activities on a regular basis
• Ensured observance of USAID branding policy and rules

Representative Office of the International Charity Organization “EveryChild” in Ukraine 2005
Kyiv, Ukraine
Communications Manager
• Designed and managed a raising public-awareness campaign
• Organized and conducted PR and special events
• Ensured preparation and publishing information-analytical magazine “Child’s Rights”
• Developed concept and supervised production of advocacy, informational, educational, and training
materials, including videos
• Created a network for circulation of information about organization and/or its projects activities
• Ensured further development and update of the web-site

Ukrainian National Environmental NGO “MAMA-86” 2001 – 2004
Kyiv, Ukraine
Executive Director
Organization management Implementation
• Implemented general management of the organization, including its Head Quarters and 16 regional
organizations; ensured institutionalization of activity
• Ensured the development of short-, medium- and long-term work plans of the organization and
monitoring their implementation
• Supersized financial activities of the organization, preparation of the budget and controlled over its
implementation; encouraged cost minimization
• Ensured effective fundraising; wrote and submitted project proposals for tenders of foreign donor
organizations
• Ensured that the organization undergoes an annual internal audit according to international standards
• Ensured the Interaction with the Verkhovna Rada of Ukraine, central and local executive bodies of
Ukraine, other interested parties within the scope of competence
• Organized and held round tables, open discussions, conferences, presentations, etc. at the national and
international levels
• Facilitated the development of the organization's network, further strengthening of interaction with
NGOs and their networks
• Participated in national and international events
• Organized and took part in the meetings of the Coordinating Council of the organization
• Signed agreements and contracts with contractors, partners, donors, etc. on behalf of the organization
• Ensured personnel management of the organization's Head Quarters, including hiring, monitoring and
evaluation of duties performance, dismissal of employees;
• Maintained a climate of equal opportunities for all employees
Ensuring the implementation of international projects in partnership with foreign organizations
• Coordinated projects and ensured their implementation of in accordance with agreements with foreign
donor organizations
• Ensured impeccable preparation and timely submission of semi-annual and annual narrative and
financial reports to donor organizations
• Ensured further development of cooperation with existing and potential foreign partner organizations,
including NGOs and their networks, as well as donor organizations
Coordination of PR activities of the organization
• Fulfilled the duties of the Editor-in-Chief of the Information and Analytical Bulletin of the "Kyiv-2003"
project, which was implemented by the organization (2002-2003)
• Coordinated and organized PR events of the organization at the national and international levels
• Provided overall control over the development and updating of the organization's website

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• Supervised the production of informational, analytical and educational materials
Participation in international events:
May 2003 5th Pan-European Conference of Environment Ministers “Environment for
Europe”, Kyiv, Ukraine
March 2003 3rd World Water Forum, Kyoto, Japan

International Finance Corporation (The World Bank Group) 1995 – 2001
Small Scale Privatization Project in Ukraine
Unfinished Construction Site Divestiture Project in Ukraine
(funded by USAID)
Kyiv, Ukraine
Public Relations Consultant
• Prepared and conducted national level PR events (presentations, round tables, seminars etc.)
• Ensured cooperation with national and regional media
• Ensured collecting/editing, writing and disseminating the information on the Project's activities in mass
media;
• Developed series of slide-presentation materials demonstrating Project achievements;
• Organized, prepared, and edited materials for information-analytical bulletin “Vlasnyk”/“The Owner”
(in Ukrainian and English), organized its publication and distribution
• Organized, prepared, edited, and made-up materials for newsletter “Vlasnyk-info” (in Ukrainian),
organized its publication and distribution
• Prepared and organized publishing printed informational materials (booklets, leaflets, brochures, etc.);
• Collected information, created and conducted research of the Database on Privatized and Completed
Unfinished Construction Sites
• Organized and conducted Privatization Auctions in Kyiv, including planning and implementation of
PR campaigns, preparation of press-kits, invitations to VIPs and journalists

Paper Research Institute 1994-1995
Kyiv, Ukraine
Translator (from English & French)

Kyiv State University/Ukrainian International Relations Institute 1985-1994
Kyiv State University/Preparatory Faculty for Foreign Students
Kyiv, Ukraine
Teacher of Russian and Ukrainian Languages for Foreign Students (beginning & advanced levels)

EDUCATION
Kyiv University of Market Relations 2012 - 2013
Kyiv, Ukraine
Business Development Manager

Kyiv Investment Management Institute 1997 - 1999
Kyiv, Ukraine
Investment Manager

Kyiv State University, Department of Philology 1980 - 1985
Kyiv, Ukraine
Linguist/Russian Teacher for Foreigners

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Republican Foreign Language College, Departments of French and English Language
Kyiv, Ukraine
Translator/French Language Teacher 1987 - 1988
Translator/English Language Teacher 1977 - 1980

LANGUAGES
Ukrainian, English, French, Russian
COMPUTER SKILLS
Microsoft Windows; MS Word; MS Excel; MS Power Point; Internet browsers; Google-documents; Adobe
Acrobat; Lotus Notes
SPECIAL INFORMATION
Certificate of the Ministry of Internal Affairs of Ukraine 2021
Certificate of the Mobile Rescue Center of the State Emergency Service of Ukraine 2019
Certificate of Honor of the State Emergency Service of Ukraine 2018, 2019
Certificate of Honor of the State Agency for Investment and National Projects of Ukraine 2011
Certificate of Honor of the State Agency of Ukraine for Investment and Development 2010
Acknowledgement to diligent work, exemplary performance of official duties of the 2008
Department of Civil Service of Ukraine
Member of the Ukrainian PR Association 1999 – 2001
Recipient of the World Bank “Award for Excellence” 1998

References are available upon request

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