Олександра

EXPERIENCE
Writer
Freelance | 2025 - 2026
Clients: POCHE jewerly, 3 Армійський корпус, Syndicate

Creative copywriter, editor, a bit SMM
WINETIME | 2020 - 2025
• Creating brand narratives and ToV, campaign concepts, advertising
• All marketing stuff: landing pages, sales and advertising copy for campaigns and
product launches

OLEKSANDRA
• Long-form analytical content
• Naming for products, projects and marketing campaigns

HOLUBIEVA
• Press releases and PR texts
• Managing and editing content produced by 13 local SMM specialists.

CREATIVE • Writing and managing social media content:
• Instagram, Facebook, LinkedIn
COPYWRITER
• Blog, Youtube, Viber, Gmail etc
• Adapting tone and messaging per platform.

• UX microcopy: onboarding flows, in-app text, buttons, CTAs
CCS (Cool Core Skills): • Employer brand copywriting

• Tone of Voice creation and • Participation in every step from the creation to the implementation of the idea
maintenance • Close collaboration with designers, product managers and marketers

• Analytical, popular science and long-
Senior copywriter
form article writing
• Social media content Teaser, Creative & Digital agency | 2019 - 2020
• Press release and PR-materials • Developing brand Tone of Voice
writing • Creating brand campaigns and multi-format content: social media (Instagram,
• Content adaptation for different Facebook), SEO articles, landing pages and radio ads
audiences and goals • Communicating with clients
• Adapting content for different formats and audiences (website, social media, PR)
• Editorial editing and rewriting
• UX and service copywriting
Content manager, copywriter
Multipleх Cinema | 2018 - 2019
Tools:
• Writing film-related content (synopses, programs, announcements)
• Researching and fact-checking content for accuracy and relevance
• Figma and Miro
• Managing content through CMS/CRM systems
• Google Workspace • Scrum/Agile workflows, Jira
• Slack, Jira, Trello, Notion • Contributing to nationwide promotional campaigns
• ChatGPT, Perplexity, Claude, • Video content editing for digital and social platforms
Consensus.ai • Managing and developing a YouTube channel (content planning, copy, publishing)
• UX microcopy writing
• Grammarly
• Adobe Creative Suite (Photoshop, a
Lecturer of sociology of mass communication
bit of In Design and Premiere Pro)
Kryvyi Rih National University | 2020 - 2023

• Developed a course about Communication war from scratch — from curriculum
structure to learning materials, reading lists, sources and real-world case studies
• Created creolised educational content, integrating text, visuals and media
• Applied an interdisciplinary approach, connecting media, culture, technology and
design within learning materials.
• Used modern knowledge platforms and formats (Quizlet, Medium, TEDx, etc) to
enhance engagement and diversify learning channels

EDUCATION
National Technical University of Ukraine
'Kyiv Polytechnic Institute'​

Publishing and Editing, a bachelor degree | 2015 - 2018

ENSIC, Nancy
Creative management and marketing, educational course | 2016