Katrina

KATRINA ENA
12+ years in Business Development EDUCATION:
5+ years in interior Design & Events
4+ years in Marketing and Communications Regents University (RBSL), London, UK Sep 2007 – Jun 2011

BA (Hons) in Global Business and Design Management
CONTACT Final Grade: 2.1
Core subjects: Business Strategy, Corporate Brand Management, Design & Sustainability,
Media Management & PR, Marketing Research & Forecasting, Economics for Business
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
WORK EXPERIENCE:
open for work in UK /
other countries Head of Business Development & Sales
PROOVIA COURIERS, Hybrid, London, United Kingdom May 2023 - Present
[open contact info](look above in the "contact info" section)
- Led and executed the company's sales and business development strategy, focusing on
B2B opportunities.
LANGUAGES - Identified and evaluated new strategic partnerships to expand market reach and
English C1 enhance service offerings.
Russian C1 - Cultivated and maintained strong relationships with C-level executives, key clients, and
strategic partners, fostering trust and driving long-term partnerships.
Ukrainian C1 - Created a full Marketing Communication Plan, including Brand Communication
French B1 strategy and Marketing Campaigns, to effectively position the company in the market
German B1 and drive brand awareness.
- Provided training and leadership to online sales teams, ensuring alignment with
organizational goals and objectives.
ADDITIONAL EDUCATION - Conducted comprehensive market research, competitor analysis, and customer
• Blue Ocean Strategy: Practical Introduction, feedback analysis to identify emerging trends and proactively adjust business
Jul 2022, ID 54137646 strategies.
• Digital Marketing, Google, Ukraine, 2022
• PR and Communications, SCM, 2019 Head of Business Development & Global Partnerships
• Erickson Coaching International (ACSTH), CUUB Creative Studio, Hybrid, London, United Kingdom Jun 2022 - Jun 2023
Ukraine, 2020-2021 - Led and executed the company's global business development strategy: was looking
• Modern Business Etiquette Certificate, EBA, for new business development opportunities with Architecture & Design Studios, Real
2020 Estate Companies, Marketing and Branding Agencies;
• REPREZENT, PowerPoint, 2019 - Identified and evaluated new business opportunities, strategic partnerships expanding
• Boston UniversityX (online) - Product the company's geographic reach.
Management with Lean, Agile and System - Cultivated and maintained strong relationships with C-level executives, key clients, and
Design Thinking (2018) strategic partners worldwide, fostering trust and driving long-term partnerships.
- Collaborated with cross-functional teams to align business strategies and deliver
COMPUTER PROFICIENCY seamless customer experiences.
- Conducted comprehensive market research, competitor analysis, and customer
• CRM feedback to identify emerging trends and proactively adjust business strategies.
• SAP MDG - Successfully negotiated and closed high-value deals, contracts, and partnerships with
global clients and key industry players
• MS Office
- Attended and represented the company at global conferences, events, and meetups,
fostering valuable connections with potential clients, partners, and industry
INTERESTS influencers (online/offline)
• Business etiquette Brand & Account Manager Academy DTEK
• Horseback riding DTEK LLC (UA energy company, 75k employees), Kyiv, Ukraine Jan 2019 – Oct 2020
• Art - Developed and implemented business strategy, marketing campaigns, launched
• Fashion projects and events, conferences.
• Literature - Coordinated a high-profile events: with Jack Ma, co-founder of Alibaba, Prof. Kim
Chan, INSEAD, Blue Ocean Institute.
- Development of brand management system as a part of corporate processes and
corporate culture (KPI’s system, rep risk management system).
- Was responsible for partnership development and cooperation with the international
business institutions: INSEAD, IE, Stanford, in order to building a strong brand name.
- Developed customized training programs tailored to the unique needs of each client,
resulting in enhanced global communication skills and improved cross-cultural
understanding; Digital etiquette for: VISA, OTP Bank, Solo Bank (Georgia), Raiffeisen
Bank Aval and others.
- Conducted engaging workshops and seminars, receiving consistently positive
feedback and high satisfaction ratings from participants.

Chief Customer Officer for international Companies & NGOs
Inveria Event Company, Kyiv, Ukraine Nov 2017 – Nov 2018
- Managed full-circle project management from the commercial proposal to full
implementation. Successful cases: UKAID, USAID, GIZ, Unicef, Embassies etc.
- Coordinated large-scale brand campaigns & partnerships. Successful cases: Bacardi
International annual board meeting
- Developed & implemented corporate standards in the Inveria company: customer
service, loyalty programs, conducting business etiquette lectures.
- Handled corporate accounts management, business solicitation

Creative Director
Interior Design Studio «Yellow Plane», Ukraine Oct 2013 – Oct 2017
- Developed the product range based on modern trends in interior design, ensuring
alignment with market demands and customer preferences.
- Established and nurtured partnerships with international business partners from
Spain, Italy, Germany, and Poland, facilitating collaboration and expanding market
reach.
- Directed the development and supervision of a comprehensive marketing strategy,
including the coordination of advertising campaigns and creative development of
holistic communication concepts.
- Managed a team of 10 individuals, providing leadership, guidance, and fostering a
collaborative work environment.
- Oversaw the annual sales plan, budget planning, and tracking processes, ensuring
financial objectives were met while maintaining operational efficiency.