Олександра

Goal
To leverage my expertise in content strategy, creation, and optimization to drive engagement, increase brand visibility, and enhance customer experience. I aim to lead a dynamic content team that consistently produces high-quality, data-driven content that resonates with target audiences while supporting overall business objectives.
SkillS
Content Alchemist: I transform ideas into engaging stories across blogs, videos, and more, sparking connection and conversation.
Strategic Visionary: I create content strategies that align with business goals, resonate with audiences, and drive measurable results.
Data-Driven Storyteller: I combine creativity with analytics to optimize content for better performance, from SEO to engagement metrics.
Collaborative Leader: I lead content teams to produce cohesive, on-brand content while fostering creativity and results.
Platform Whisperer: I adapt content to suit each platform’s unique needs, from social media to email campaigns.
Community Builder: I build lasting relationships with audiences, encouraging meaningful engagement and loyalty.

Oleksandra vierovkina
content-manager
Experience in managerial roles
Assistant Manager | Restaurant Pop-Up Project, Saudi Arabia
2021
• Supported daily operations and led a team to ensure efficient service and high customer satisfaction.
• Collaborated on event planning and menu execution to attract and retain customers.
• Trained staff, managed inventory, and handled customer feedback to maintain smooth operations.
• Resolved operational challenges and provided quick solutions in a fast-paced environment.
Education
ZNU
Translator, Zaporizhzhia
Higher linguistic education. Translator from German and English.

Psychotherapist in Gestalt Method, Kyiv institute of gestalt-therapy
Work experience
Content manager

from 01.2017 to 04.2018

Squro, Zaporizhia (Cryptocurrencies)

• Entering and editing information on the site:
• Working with infographics and creating pictures for my articles;
• Placement of video content;
• Composition of articles;
• Writing articles, news, announcements, and other content;
• Search and collection of information for writing texts;
• Elimination of simple errors on the site and description of complex malfunctions;
• Control of the correct operation of the site;
• Communication with site visitors.

Also, from offline projects in 2019, I worked at Together Networks, where my duties were the standard duties of a content manager, which included:

• Finding ideas for content.
• Selection of keywords for articles.
• Rewriting and creating texts from 0.
• Coming up with advertising creatives.
• Monitoring the online activity of competitors
• Writing, editing, and publishing SEO-optimized content
• Close work with the company's marketing department to stay abreast of currently developed marketing strategies to write content that matches them.

Eska (Kyiv)

From May 2020 to October 2021, I worked at the Kyiv IT company ESKA. This IT company has two business domains. 1 - integration of ready-made cyber security solutions, oriented on the local market, so I was writing content in Ukrainian. 2 – developing individual solutions for the customer's needs, for which I wrote my articles in English. I also managed two projects - "E-tut" and Dobro. 1st is a blockchain-based project that was supposed to help teachers track student attendance with a modern system. 2nd project was about the use of artificial intelligence in project management.

At ESKA, my responsibilities included the following:

• Writing content for the blog and maintaining social networks.
• Creation of newsbreaks – review of news from the world of IT technologies and cyber security.
• Development of content strategy.
• Updating existing content.
• Finding new opportunities for exciting content.
• Writing articles with keywords.
• Creation of landing pages.
• Filling English-language and Ukrainian/russian-language sites with content (all the text that can be seen on the site was written by me).
• Collaborate with the marketing team to create web content and track its performance.
• Cooperation with the designer to plan and develop the site's content, style, and layout.
• Coming up with creative ideas for advertising and webinars, CTA buttons.
• Creation of advertising for Linkedin/Facebook.


In addition, I maintain 2 English-language blogs permanently.

1st blog about UI/UX design and 2nd blog about Dedicated teams.
I am a regular author of Chudovo.

Some of my articles are published on sites for natives; I constantly work on Upwork with the location of Great Britain, where I am currently based. Thus, I perform the tasks for the native speakers marked with the "only for the UK" restriction.
MITMARK
When I have arrived to the UK, I have started to work for MITMARK as a content strategist
Content Planning & Strategy Development
• Define content objectives, voice, and messaging to ensure alignment with company goals.
• Conduct research to understand audience preferences, behaviors, and needs.
• Develop a content calendar to plan and organize content release across platforms.
Content Creation & Optimization
• Write and oversee the creation of articles, blogs, videos, social media posts, and other content types.
• Optimize content for SEO to drive organic traffic.
• Collaborate with designers, videographers, and other creators to produce multimedia content.
Content Audits & Analysis
• Review existing content and identify gaps or opportunities for improvement.
• Perform content audits to track performance, engagement, and overall effectiveness.
• Use analytics tools to assess metrics and adjust strategies based on insights.
Brand Consistency & Messaging
• Ensure that all content adheres to the brand’s tone, style guide, and messaging.
• Maintain a consistent voice across all channels and content types.
Collaboration & Stakeholder Management
• Work closely with cross-functional teams (marketing, product, sales, etc.) to align content with other initiatives.
• Communicate with internal stakeholders to gather input, feedback, and approval on content.
Content Distribution & Promotion
• Strategize the best ways to distribute content across different platforms (social media, email newsletters, websites, etc.).
• Plan promotional campaigns to amplify content reach.
Audience Engagement & Community Building
• Monitor audience feedback, comments, and conversations to foster engagement.
• Create and maintain a community around the brand through engaging content and interactions.
Content Performance Tracking & Reporting
• Track KPIs such as website traffic, conversion rates, social shares, etc., to measure content effectiveness.
• Regularly report on content performance and suggest improvements.
Staying Current with Trends
• Keep up with the latest content trends, tools, and technologies to ensure your content strategies remain innovative.

In 2024 my main occupation was being a military linguist for Worldwide language resources, where I was interpreting the training of the NATO instructors to the Ukrainian soldiers.