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Work experience

Store Product Manager

from 06.2025 to now (9 months)
LC WAIKIKI, Київ (Роздрібна торгівля)

Work in Istanbul Head Office for Ukraine

Key Responcibilities:

Collaborate closely with brands to refine and adapt future collections based on market feedback and performance analysis.
Managing in-season and pre-season collections by adjusting deliveries and collections to align with each store’s market segment and sales dynamics.
Working on achieving KPI's: sales, margin, turnover.

Area Commercial Manager

from 07.2021 to 06.2025 (4 years)
LC WAIKIKI, Київ (Роздрібна торгівля)

Work for Ukraine, Hungary, Kazakhstan, Uzbekistan, Tadjikistan, Kyrgizstan

Achievements:

Improved product collections through data-driven assortment planning and in-season adjustments, aligning local market needs with HQ strategy, which resulted in a 15% increase in sales.

Key responsibilities:

Lead commercial operations across multiple countries, aligning market needs with HQ strategies through qualitative and quantitative research to identify trends, customer preferences, and growth opportunities in segments.
Optimize assortment planning and allocation, achieving a balanced product mix and high stock turnover across all stores.
Adjusting in-season collections, ensuring stores are fully stocked with top-selling items.

Brand Manager (consulting)

from 02.2019 to 08.2019 (7 months)
ORCHESTRA.KZ (ОРКЕСТРА.КЗ), Київ (Роздрібна торгівля)

Consulting in planning and buying 1400 SKU’s for 14 stores and E-commerce in Kazakhstan

Senior Planner

from 05.2015 to 04.2017 (2 years)
Landmark Group, UAE ( http://landmarkgroup.com/int/home ), Київ (Роздрібна торгівля)

Head Office in UAE, work across 8 countries

Achievements:

* Split OTB by primary UDA which allowed highlighting gaps and opportunities in departments.

Key responsibilities:

Managed assortment planning and inventory for three departments across seven GCC countries, covering both retail and e-commerce. Analyzed sales performance, product lifecycle, and stock levels to optimize turnover, availability, and open-to-buy. Collaborated with planners and suppliers to resolve stock issues, manage orders, and improve vendor performance. Provided reporting, seasonal analysis, and tools to support assortment decisions and business needs.

Merchandise Manager

from 05.2014 to 05.2015 (1 year)
Cenomi https://www.cenomiretail.com/, Київ (Роздрібна торгівля)

Head Office in Tbilisi, work across 4 countries

Achievements:

* Increased sales by 33% for Clarks by bringing correct product to correct market on time and an efficient planning system.

Key responsibilities:

I continued working with Clarks, Steve Madden, and Charles & Keith across four CIS countries, selecting products for orders and restocking based on store needs and category performance. I supported planning, merchandising, and buying processes to maximize sales and profitability. My role included market and product analysis, guiding operations teams, and ensuring sales and margin targets were achieved in line with the business plan.

Merchandiser

from 04.2013 to 05.2014 (1 year 2 months)
Cenomi https://www.cenomiretail.com/, Київ (Роздрібна торгівля)

Head Office in Tbilisi, work across 4 countries

* Successfully increase sales by 42% LFL for Charles and Keith by changing the seasonality and improving ordering and delivery process, analysis of department and sub-department, by color, best & zero sellers for efficient merchandising;
* Created system for efficient seasonal sales for Clarks (footwear-women, men, kids; accessories - women handbags), Steve Madden (footwear-women, men, accessories-women handbags), Charles and Keith (footwear-women; women' accessories- sunglasses, handbags, small leather goods);
* Win the business in the face of the competitors, providing correct size range, delivery on time seasonal goods;
* Managed and improved process of automatically creating sales reports for Brand Partners;
* Put into practice following up every single unit in transit;
* Reducing cost of delivery by simultaneously optimizing quality, customer focus, innovation and supplier relationships (with logistics coordination);
* Significant improvement on logistics and transport lead time.

Key responsibilities:

Managed commercial stock and assortment for Clarks, Steve Madden, and Charles & Keith across four CIS countries, ensuring optimal sell-through, accurate forecasting, and effective OTB control. Analyzed sales performance, markdown impact, and stock distribution, implementing strategies to maximize margins and minimize excess stock. Conducted market research, monitored competitors, and collaborated with brand, marketing, and store teams to achieve sales and profitability targets. Negotiated with suppliers, oversaw pricing and costing, and supported seasonal planning and sourcing decisions.

Various Retail fmcg companies, bank

from 07.2007 to 04.2013 (5 years 10 months)
Ukraine, Various Retail fmcg companies, bank, Київ (Роздрібна торгівля)

I worked as an Analyst at Polypharm Pharmaceuticals, where I analyzed sales performance across Ukraine’s largest retail chains, monitored stock levels, and evaluated the effectiveness of sales programs. I introduced and implemented data-driven proposals that had a positive impact on sales and prepared consolidated reports for international analytics teams. Previously, as an Economist at Prominvestbank, I analyzed financial performance, managed credit portfolio quality, and contributed to increasing department income and improving portfolio performance. Earlier in my career at LLC Budindustriya, I supported financial and operational analysis, implemented initiatives that increased production and sales, and helped reduce company costs through strategic planning and efficiency improvements.

Education

Донецький Національний Університет Економіки та Торгівлі

Економіка Підприємства, Одеса
Higher, from 2021 to 2026 (5 years)

Knowledge and skills

• Аналіз продажу
• Закупівля товарів
• Роздрібна торгівля

Language proficiencies

• English — fluent
• Turkish — average
• Ukrainian — fluent

Additional information

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