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TV, Digital Marketing manager
- Considering positions:
- TV, Digital Marketing manager, Менеджер проєктів, Продюсер, Менеджер з розвитку
- City of residence:
- Kyiv
- Ready to work:
- Ivano-Frankivsk, Kyiv, Lviv, Remote
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TAMARA BUTKO
Project Manager
[open contact info ](look above in the "contact info" section) [open contact info ](look above in the "contact info" section) Ukraine, Kyiv
Tamara Butko
CAREER SUMMARY
Professional TV and Digital marketing manager with expertise in new business development, media sales,
content creation, and media sales across multi-channel digital, TV, OTT, and social media strategies for brands.
Skilled in managing cross-functional teams and delivering high-ROI campaigns. Experienced in client relations,
client service, and end-to-end project delivery, from strategy through to successful implementation.
WORK EXPERIENCE
TV AND DIGITAL MEDIA MANAGER, PROMODO 2019 – 08/2025
Launched and scaled a new media division at Promodo, integrating TV, OTT, and
• Kyiv, Ukraine
digital channels, achieving +360% revenue in 2023 and +120% in 2024.
Led cross-functional teams on high-budget campaigns, delivering KPIs and
•
mitigating risks.
Secured major clients like LENOVO through impactful media strategies.
•
Built partnerships with leading platforms (SETANTA Sport, OTT platform
•
MEGOGO, Film.ua Group, top TV channels) to expand reach.
Drove innovation by combining digital marketing, research, and creative
•
solutions.
Managed complex negotiations and high-stakes decisions to deliver scalable,
•
profitable outcomes.
Oversaw end-to-end campaign delivery, from concept to reporting and
•
optimisation.
SALES MANAGER & TV CONTENT PRODUCER, HIGHLINE MEDIA 2011 – 2018
Produced high-quality TV content with smooth operational and production
• Kyiv, Ukraine
management.
Launched a children’s TV series for Hasbro, overseeing concept, sales strategy,
•
production, and hosting.
Directed design and marketing teams and coordinated with senior stakeholders.
•
Developed and implemented content strategies targeting key markets and
•
audiences.
Met deadlines and upheld quality standards, strengthening the media group’s
•
reputation.
HEAD OF INTERACTIVE DEPARTMENT, STB TV CHANNEL 2006 – 2011
Led a creative team producing 500+ ads for 8 TV channels.
• Kyiv, Ukraine
Built a strong brand presence across digital platforms with targeted marketing
•
strategies.
Collaborated with marketing, cross-functional teams, and external partners.
•
Monitored campaign performance to drive improvements and implement
•
changes.
Advised on marketing and business development aligned with brand goals.
•
Maintained clear records and reports to track progress and ensure accountability.
•
EDUCATION: MASTER'S DEGREE IN PHILOLOGY AND LITERATURE
MASTER'S DEGREE IN PHILOLOGY AND LITERATURE, 1999 – 2004
Vynnychenko Central Ukraine State Pedagogical University
SKILLS
Personal Skills Professional Skills
Time Management | Interpersonal Communication | Team Working | Leadership | Negotiation | Conflict
Adaptability | Detail-Oriented | Creativity Resolution | Stakeholder Communication |
Documentation | Project Management | Contracts
Core Skills Handling | Marketing | Innovation | Strategy
Media Strategy & Brand Integration | Business Development | KPIs Monitoring | Cross-Functional
Development Planning | Content Creation | Digital Collaboration | Community Building | Global Impact
Marketing | Client Relationship Management | Sales
& Marketing | Commercial Growth | Revenue
Generation | Social Media Marketing | Advertising |
Public Relations | Marketing Communication |
Contract Handling | TV Production | Resource
Utilization | Budgeting | Brand Awareness & Visibility
Optimisation
LANGUAGE
English Ukrainian
C1 Level Native
CERTIFICATIONS
Cutting Edge: Video Editing 101
Project Manager
[
Tamara Butko
CAREER SUMMARY
Professional TV and Digital marketing manager with expertise in new business development, media sales,
content creation, and media sales across multi-channel digital, TV, OTT, and social media strategies for brands.
Skilled in managing cross-functional teams and delivering high-ROI campaigns. Experienced in client relations,
client service, and end-to-end project delivery, from strategy through to successful implementation.
WORK EXPERIENCE
TV AND DIGITAL MEDIA MANAGER, PROMODO 2019 – 08/2025
Launched and scaled a new media division at Promodo, integrating TV, OTT, and
• Kyiv, Ukraine
digital channels, achieving +360% revenue in 2023 and +120% in 2024.
Led cross-functional teams on high-budget campaigns, delivering KPIs and
•
mitigating risks.
Secured major clients like LENOVO through impactful media strategies.
•
Built partnerships with leading platforms (SETANTA Sport, OTT platform
•
MEGOGO, Film.ua Group, top TV channels) to expand reach.
Drove innovation by combining digital marketing, research, and creative
•
solutions.
Managed complex negotiations and high-stakes decisions to deliver scalable,
•
profitable outcomes.
Oversaw end-to-end campaign delivery, from concept to reporting and
•
optimisation.
SALES MANAGER & TV CONTENT PRODUCER, HIGHLINE MEDIA 2011 – 2018
Produced high-quality TV content with smooth operational and production
• Kyiv, Ukraine
management.
Launched a children’s TV series for Hasbro, overseeing concept, sales strategy,
•
production, and hosting.
Directed design and marketing teams and coordinated with senior stakeholders.
•
Developed and implemented content strategies targeting key markets and
•
audiences.
Met deadlines and upheld quality standards, strengthening the media group’s
•
reputation.
HEAD OF INTERACTIVE DEPARTMENT, STB TV CHANNEL 2006 – 2011
Led a creative team producing 500+ ads for 8 TV channels.
• Kyiv, Ukraine
Built a strong brand presence across digital platforms with targeted marketing
•
strategies.
Collaborated with marketing, cross-functional teams, and external partners.
•
Monitored campaign performance to drive improvements and implement
•
changes.
Advised on marketing and business development aligned with brand goals.
•
Maintained clear records and reports to track progress and ensure accountability.
•
EDUCATION: MASTER'S DEGREE IN PHILOLOGY AND LITERATURE
MASTER'S DEGREE IN PHILOLOGY AND LITERATURE, 1999 – 2004
Vynnychenko Central Ukraine State Pedagogical University
SKILLS
Personal Skills Professional Skills
Time Management | Interpersonal Communication | Team Working | Leadership | Negotiation | Conflict
Adaptability | Detail-Oriented | Creativity Resolution | Stakeholder Communication |
Documentation | Project Management | Contracts
Core Skills Handling | Marketing | Innovation | Strategy
Media Strategy & Brand Integration | Business Development | KPIs Monitoring | Cross-Functional
Development Planning | Content Creation | Digital Collaboration | Community Building | Global Impact
Marketing | Client Relationship Management | Sales
& Marketing | Commercial Growth | Revenue
Generation | Social Media Marketing | Advertising |
Public Relations | Marketing Communication |
Contract Handling | TV Production | Resource
Utilization | Budgeting | Brand Awareness & Visibility
Optimisation
LANGUAGE
English Ukrainian
C1 Level Native
CERTIFICATIONS
Cutting Edge: Video Editing 101
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The candidate's resume is posted at https://www.work.ua/resumes/12771376/