Валерия

Valeriia
Germany
Novikova [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section) / Telegram
Product Designer
Behance
LinkedIn

Summary Passionate Product Designer with 9+ years of experience in UX/UI, branding, and motion
design. I specialize in scalable design systems, SaaS platforms, and digital product
optimization. Combining creativity with a deep understanding of front-end (WordPress,
HTML, CSS), I create high-impact designs that boost user engagement and business
metrics
Designed & launched 30+ websites and SaaS platforms, increasing conversion rates by
up to 40%
Built scalable design systems that reduced design-production time by 50%
Expert in UX research – A/B testing, user analytics, and behavioral studies
Strong leadership skills – managed teams and mentored junior designers.

Vimmi Communications Ltd / Senior Product Designer
Experience
2024 - Present, Israel
• Developed a scalable design system, improving product consistency and team efficiency.

• Led UX/UI transformation for SaaS products, increasing user retention by 20%.

• Optimized workflows, cutting project turnaround time by 30%.

• Collaborated with cross-functional teams to align design strategy with business goals.

Blackmore's Musikzimmer Berlin / Senior UX/UI designer
2022 - 2023, Berlin
• Designed & launched 7+ e-commerce and portfolio websites, increasing conversion rates.

• Conducted user research & prototype testing, leading to a 15% boost in usability scores.

• Developed branding materials – brand books, corporate identity.

• Worked closely with developers to optimize performance & UX strategy.

Zollex Group / Head of Design and Marketing department
2019 - 2022, Kherson
• Led a full-scale rebranding, boosting brand recognition by 30%.

• Built & managed a design team, improving creative output by 50%.

• Developed marketing campaigns, increasing lead generation by 40%.

• Conducted user research & A/B testing, optimizing UX/UI and increasing site conversion.

Startup X Girl perfumery / Design Project Manager
2019 - 2022, Kherson
• Managed end-to-end product design, from ideation to final launch.

• Conducted A/B testing, increasing user engagement by 25%.

• Led a team of designers, ensuring smooth workflow & project success.
 Volkswagen Kherson / Middle Designer

2018 - 2019, Kherson

• Developed branding & digital assets, improving dealership engagement.

• Created marketing materials & showroom visuals, boosting sales conversion.

Toyota Kherson / Designer

2017 - 2018, Kherson

• Designed cohesive visuals & marketing assets for Toyota, Nissan, Mazda & Suzuki.

• Developed showroom displays & digital content to enhance customer experience.

Education Kherson National Technical University / Master’s in Graphic Design
2012 - 2017 ,Kherson

SKVOT / Product design
Сursor / UX/UI designer

Languages Ukrainian (C2) Russian (C2) English (B2) German (A2)

Skills UX/UI Design: Figma, Adobe XD, Sketch, InVision

User Research & Analytics: A/B Testing, User Interviews, Data Analysis

Graphic & Motion Design: Photoshop, Illustrator, After Effects, Premiere

Tech & Development: WordPress, HTML, CSS, Page Builders

Soft Skills: Leadership, Mentoring, Cross-Team Collaboration