Yelyzaveta

Yelyzaveta Rodionova
Marketing Manager & Specialist
 Odesa, Ukraine  [open contact info](look above in the "contact info" section)  [open contact info](look above in the "contact info" section)  [open contact info](look above in the "contact info" section)
Summary

Marketing Manager with 5+ years of experience in digital marketing, analytics and project management. I specialize in
developing promotional strategies, SEO optimization and automation of analytical processes. Successfully increased
campaign ROI by 25% and improved team operational performance by 30%. Motivated to achieve goals and find out-of-
the-box solutions for business growth.

Experience

ARMAR Solutions Apr 2024 - Oct 2024
Head of Analytics Odesa, Ukraine
Led a team of 3 analysts, optimizing task allocation and improving quality control.
Develop and implement data analytics strategy to support business decisions
(forecasting, process optimization, ROI evaluation).
Implement tools and technologies (e.g.: Looker Studio, Power BI, SQL ) to automate
reporting and improve forecast accuracy.
Analyzing big data, preparing presentations and reports for top management.
Development of KPIs and metrics to assess the efficiency of business processes.
Established a real-time monitoring system for key metrics, which improved management's decision-making agility.
Increased the speed of report generation by 40% by automating processes.

ARMAR Solutions Feb 2024 - Apr 2024
Digital Marketing Specialist Odesa, Ukraine
Writing and designing email templates, conducting A/B tests (email subject lines, CTAs, content).
Audience segmentation for email newsletters and database creation in Mailchimp, SendPulse, Esputnik.
Prepare weekly/monthly reports on key metrics: traffic, conversions, ROI, CTR.
Analyze the effectiveness of marketing activities using Google Analytics.
Increased email open rates from 13% to 26% by A/B testing email subject lines and personalizing content.
Prepared an analytical dashboard in Google Data Studio, which reduced reporting time for the team by 50%.

Big Marlin Punta Cana Mar 2022 - Jun 2024
Digital Marketing Specialist Punta Cana, Dominican Republic
Create and manage content strategy (blog, email newsletters, social media).
Planning and launching advertising campaigns in Google Ads, Meta (Facebook/Instagram).
A/B testing of landing pages, advertisements, email templates.
Increased website traffic by 45% in 6 months by implementing SEO and an effective content strategy, resulting in a 20%
increase in sales.

Ribalkoff Sep 2020 - Feb 2022
Project Manager Odesa, Ukraine
Full cycle of project management: from goal setting and planning to implementation, time and budget control.
Communication with customers and stakeholders: gathering requirements, presenting reports, agreeing changes.
Increased customer satisfaction by 35% through transparent communication and regular demo presentations.

Vendmaster Jun 2018 - Sep 2020
Sales Manager Odesa, Ukraine
Managing the full sales cycle: from prospecting clients to closing deals and post-sales support.
Analyzing the market and competitors, adjusting communication strategy and pricing policy to improve
competitiveness.
Work with B2B/B2C clients: negotiations, preparation of commercial proposals, presentations.
Increased conversion from lead to sale from 11% to 23% by improving scripts and training the team.

Vendmaster Aug 2017 - Jun 2018
SEO, Link Builder Odesa, Ukraine
Selection and clustering of keywords, analysis of search trends and competitors to form a promotion strategy.
Development and implementation of link-building strategy: search for donors.
Creating SEO content (articles, infographics, guides) to attract natural links and increase website visibility.
Negotiations with webmasters, creation of guest posts, crowd-marketing.
Built 550+ quality backlinks from authoritative sites (DR 60+) including media, niche blogs and educational platforms.

Education

Hillel IT School June 2023 - October 2023
Internet Marketing Specialist
Institute of computer and business Technologies May 2012 - June 2015
Information Technology Project Management Bachelor of Technology - BTech
Institute of computer and business Technologies May 2008 - June 2012
Web Page, Digital/Multimedia and Information Resources Design Bachelor of Arts - BA
Languages

English Ukrainian Russian Español
B2 C2 C1 A1
Skills

Marketing skills
Setting up ads: Google Ads, Meta Ads, TikTok Ads. Email marketing: automation in Mailchimp/SendPulse/ESputnik,
audience segmentation. Content strategy: planning posts for social media, blog, email newsletters.

Management skills
Budget management: resource allocation, ROI calculation, cost control. Setting KPIs: developing metrics to evaluate the
effectiveness of teams and projects. Methodologies: Agile, Scrum, Kanban (experience in Jira, Trello, Notion)

Analytical skills
Data analysis: working with Google Analytics, Power BI, Excel. SEO-analytics: site audit (Screaming Frog, Ahrefs,
SEMrush), keyword clustering, competitor analysis. Working with metrics: calculation of ROI, CPA, CTR, LTV, conversions.

Communication skills
Teamwork: coordination between departments (marketing, development, sales). Public speaking: conducting webinars,
training employees.

Soft Skills
Adaptability: quick learning of new tools.Time management: managing multiple projects simultaneously, meeting
deadlines. Critical thinking: analyzing problems, searching for non-standard solutions.