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VINTER DIANA | UX/UI COPYWRITER HOME CONTENT WORK CONTACT

Hey, I'm Diana - your partner for all things copy.
As an extension of your team, l'm here to help you create a clear, cohesive
message for your entire brand and website, so you can attract the people
you love to serve and grow with more alignment and ease.

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HOME CONTENT WORK CONTACT

PEOPLES
sd

ART SPASE

Project 1 Project 2 Project 3

Project 1 case HOME CONTENT WORK CONTACT

DESING
BURO
About the Project
I completed a comprehensive rebranding and
digital communications project for an interior design
firm specializing in residential and commercial
spaces.

The goal was to create a visual system that
combined minimalist aesthetics with expressive, airy
forms.

Objective
To build a cohesive visual style that reflects the
bureau’s philosophy:

— professionalism;

— precision and calmness in details;

— architectural approach;

— respect for space and human comfort.

Solution
1. Core Concept

I built the communication around the idea of ​
"space as an extension of the individual." This
allowed me to emphasize the client's lifestyle and
the thoughtful details that create the atmosphere.
2. Visual Style

We crafted a refined, contemporary, emotionally
grounded system:

a deep navy color palette for a premium
presence;

warm beige and sand tones as soft accents;

modern, airy typography;

large-format imagery as the primary emotional
driver.

This visual language highlights the material nature
of interiors—wood, stone, textile—creating a sense
of warmth and authenticity.
3. Content Structure

A clear, intuitive content hierarchy was
developed:

About Us — philosophy, approach, credentials,
and key numbers;

Services — structured offerings for residential,
commercial, and office projects;

Process — transparent, step-by-step overview
of the workflow;

Completed Projects — visually driven
presentations with concise and meaningful
descriptions;

Contact & Request Form — simple, integrated
user flow for inquiries.
4. Project Presentation

For showcasing completed work, we selected
imagery that reveals the atmosphere of each space:

natural daylight;

clean compositions;

emphasis on textures and materials.

This approach helps potential clients experience
not only the design, but the lifestyle and emotion
behind it.

Results
— A unified visual platform that strengthens the brand’s long-term presence.

— Increase in project exploration time due to emotional, immersive photography.

— More inquiries thanks to a clean structure, intuitive navigation, and clear service descriptions.

Project 2 case

Wine
Store
About the Project
This project captures the spirit of a new
generation of wine lovers — those who value not
only taste, but also mood, color, design, and the
story behind each bottle. The website was created
as a vibrant digital space where wine becomes a
lifestyle element, not just a product.

Objective
To design a dynamic, user-friendly online shop
that showcases wine as an experience: enjoyable,
aesthetic, and accessible.

The platform had to:

Highlight the diversity of the catalog;

Inspire customers to explore new tastes;

Convey the atmosphere of gatherings, picnics,
and shared moments;

Make the journey from browsing to checkout
easy and engaging.

Solution
1. Visual Concept

I built the design around the energy, freshness
and aesthetics of modern wine culture.

Key elements include:

bright, contrasting backgrounds;

playful product compositions;

expressive bottle labels;

a sense of celebration in every frame.

Philosophy: «wine is joy, discovery, and
emotional color.»
2. Product Blocks

The structure of the catalog gives customers an
intuitive journey through:

Most Popular — hero-products trusted by the
community;

New Arrivals — fresh selections with bold
personalities;

Sale — attractive offers without compromising
the visual style.

Clear prices, quick-view icons, and color-coded
cards allow users to make decisions easily.
3. Emotional Messaging

The project uses effortless, uplifting quotes and
microcopy:

“A meal without wine is like a day without
sunshine.”

Such statements create warmth and build a
lifestyle-centered narrative.
4. Storytelling Section

The “Embark on a wine adventure with us” block
introduces users to the brand’s mission — to guide
and inspire wine lovers, from beginners to seasoned
enthusiasts.

The tone is friendly and inviting, encouraging
exploration.
5 S. ocial Proof & Community

Authentic customer reviews strengthen trust and
reflect real experiences with the products.

The Instagram grid adds vibrancy, showing
gatherings, wine moments, and the culture that
surrounds the brand.
. e letter Section

6 N ws
The subscription block is designed as a simple,
stylish entry into the community: new releases,
exclusive deals, and curated content delivered
straight to the inbox.

Results
— The final website is more than an online shop — it is an atmosphere.

— A place where users can browse beautiful bottles, discover new flavors, and feel inspired by
the world of wine.

— The design creates a seamless balance between commerce and emotion, delivering a delightful,
colorful, and modern shopping experience.

Project 3 case

Niche

Bar
About the Project
Smell of Dew is an online destination for niche
perfumery, created for those who seek more than a
fragrance — a feeling, a mood, a personal signature.

The project brings together carefully selected
perfume houses, refined visual presentation, and a
personalized approach to fragrance discovery.


Objective
To build a thoughtfully structured e-commerce
platform that :


— emphasizes the value of niche perfumery ;


— simplifies the choice among complex, layered
compositions ;


— creates trust through expertise and guidance ;


— feels equally comfortable for first-time buyers
and experienced collectors.

Solution
1. e o ec on
H r S ti & N aia o
v g ti n

Large, expressive typography sets the tone from

the first screen. The Woman / Man division

intuitively guides users without limiting exploration.

Navigation remains minimal and clear: catalog,

customer information, and contacts — nothing

excessive, everything intentional.

2. o uc Ca alo
Pr d t t g & S elec onti s

The assortment is organized through emotionally

intuitive collections

New — recent arrivals and fresh discoveries;

Bestsellers — trusted favorites chosen by the

community;

Best Niche — iconic fragrances of the niche

perfumery world.

3. Tone of Voice

The copy across the website is calm, confident,

and understated.

It doesn’t push — it guides, creating the feeling of

a boutique with a knowledgeable, attentive

consultant.


4. Visual Language

light, airy color palette;

emphasis on typography;

large, detailed product imagery;

a sense of pause and breathing space.




Results
— At the core of the project lies the idea of quiet luxury and intimacy of scent. There is no
visual noise or aggressive selling — only space, light, and attention to detail.

— Perfume is presented as a personal ritual, not a mass-market product.

— A place where choosing a scent feels calm, thoughtful, and personal.

— The project successfully balances commerce and emotion, functioning both as a refined
showcase of niche brands and as a platform for meaningful client interaction.

HOME CONTENT WORK CONTACT

CONTACT INFO:
Name: Vinter Diana
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