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Digital Marketing Expert
- Age:
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Anna Khrystiuk: Digital Marketing Manager | Performance Marketing Lead | CMO (Remote)
Location: Chesapeake, Virginia U.S.
Email: [open contact info ](look above in the "contact info" section)
Cell: (757) 756-8810
[open contact info ](look above in the "contact info" section)
ANNA KHRYSTIUK: PROFESSIONAL SUMMARY
Results-driven Digital Marketing Manager with a strong background in paid media, SEO, CRM marketing, content
strategy, and data analytics. Proven ability to develop and execute multi-channel marketing strategies, optimize
conversion rates, and drive customer engagement. Extensive experience in Google Ads, Meta Ads, LinkedIn Ads,
and email marketing automation. Adept at leveraging AI tools, A/B testing, and UI/UX principles to enhance
digital campaigns and maximize ROI. More than 15+ years of experience in digital marketing, event marketing,
business growth marketing, and data-driven marketing.
EDUCATION and TRAINING
● Intensive English Program, Old Dominion University, Virginia (USA)
● Masters in Administrative Management, National Aviation University
● Masters in Software Engineering, National Aviation University
● Bachelor in Computer Science, National Aviation University
● Google Partners: “Entering the export market new opportunities for business development”
● Google Conference for Agency: “Digital Marketing”
● Google: “Performance Marketing”
● Google: “Mobile Marketing”
● Google: “Google for Gaming”
Certification 2024:
● Google Ads Search (ID: 106143128)
● Google Analytics (ID: 263624219)
PROFESSIONAL EXPERIENCE
COMMERCIAL SERVICES AND SOLUTIONS GROUP 11/2024 – Present, Project-Based
Commercial and Residential Appliance Repair in Phoenix, AZ
Digital Marketing Manager
Develop and Execute Digital Marketing Strategy:
● Paid Media Strategy & Performance Marketing. Designed and executed Google Ads (PPC, Display, Local
Services Ads, Performance Max) campaigns targeting specific neighborhoods and customer segments to increase
lead generation.
● Developed hyper-local Facebook & Instagram advertising strategies, leveraging Paid Social Media Strategy,
Audience Targeting, and Lookalike Audiences to drive customer acquisition.
● Implemented Retargeting & Remarketing Campaigns via Google Ads, Facebook Pixel, and Dynamic
Retargeting, improving conversion rates.
● Local SEO & Google Maps Optimization
● Developed and implemented a Local SEO strategy, improving search rankings for high-intent keywords in
Phoenix and surrounding cities.
● Optimized Google My Business (GMB) profiles, ensuring NAP consistency, customer engagement, and
reputation management through reviews.
● Conducted Google Maps SEO optimization, utilizing local citations, schema markup, and geotagging
techniques to enhance visibility.
● Social Media & Content Marketing
● Created location-based content marketing strategies, including blog posts, social media updates, and
community-driven content, increasing engagement.
Anna Khrystiuk: Digital Marketing Manager | Performance Marketing Lead | CMO (Remote)
● Data-Driven Marketing & Analytics
● Monitored and optimized digital marketing performance using Google Analytics 4 (GA4), Google Search
Console, Facebook Business Manager, and Looker Studio.
● Conducted A/B Testing & Conversion Rate Optimization (CRO), analyzing customer behavior and
optimizing landing pages for higher lead conversions.
● Implemented tracking solutions via Google Tag Manager & UTM parameters to measure ROI, CPA, and
CAC.
● Budget Management & ROI Optimization. Managed marketing budgets, allocating resources across
Google Ads, Meta Ads, and Local SEO initiatives to maximize Return on Ad Spend (ROAS).
"Webtris" LLC 1/18 to 1/24
Webtris - digital agency specialized in B2B|B2C businesses generated leads, built brand awareness, and drove
revenue (Kyiv. Ukraine)
Marketing Director (MD)
Clients: Engineering companies, car dealerships, insurance companies, logistics companies, financial
companies, beauty products companies, etc.
● Managed client relationships via Customer Lifetime Value analyses that ranged from 3 to 6 years to determine
the long-term revenue potential of various customer segments.
● Managed product releases and crafted go-to-market plans using various messaging strategies.
● Improved time-to-market by 30% using a digital marketing strategy overhaul process that often included the
redesign of core products.
● Created lead generation strategies that contributed to an increase in B2B|B2C sales by 24%.
● Managed advertising budgets based on profitability metrics (KPI, ROI, CRO).
● Used AI-powered tools to increase ROI and campaign effectiveness resulting in a 25% increase in
e-commerce sales and business growth.
● Ensured the company broke even within the 1st month of work due to my UI/UX design. Enhanced customer
engagement and loyalty with UI/UX-focused A/B testing.
● Presented as a lecturer at more than 5 marketing seminars, trainings, and masterclasses throughout Ukraine.
Digital Mode LLC- Digital Marketing Agency 6/21 to 2/22
Chief Commercial Officer (CCO)
● Hired and trained 8+ marketing professionals in 1 month.
● Managed a team of 10+ digital marketing specialists such as SEO, PPC specialists, Designers, Analysts,
E-mail specialists, etc. Oversaw professional development and training of specialists. Managed KPIs set by the
client.
● Created and organized workflows to ensure effective collaboration among all agency departments.
● Collaborated with a team to create marketing strategies and events aimed at boosting company sales.
● Created and implemented comprehensive marketing plans for diverse businesses with a focus on maximizing
ROI, KPIs, and achieving sales targets.
● Ensured the agency fulfilled all customer obligations resulting in a 95% customer satisfaction rate.
● Conducted digital marketing analysis to devise effective strategies for the agency.
Anna Khrystiuk: Digital Marketing Manager | Performance Marketing Lead | CMO (Remote)
● Addressed issues related to commercial, economic, and professional activities of the agency.
"ADLABS-Ukraine" LLC- Digital Marketing Agency 2/11 to 1/18
Marketing Director
● Worked with a team to create promotional content, marketing strategies, and events to drive sales for the
company.
● Developed and executed comprehensive strategies for various businesses, focusing on maximizing ROI and
achieving sales targets.
● Organized, planned, and executed more than 30 events.
● Presented at over 20 marketing conferences, programs, seminars, trainings, and master classes in Ukraine
covering topics such as PPC, SEO, SMM, and Analytics.
● Instructed students at internet marketing and marketing schools for over 5 years.
● Met regularly with marketing partners and vendors.
● Developed a partner program that increased sales by more than 30% for the company.
● Created successful online marketing campaigns for major clients.
● Managed Google Ads, Meta Ads Manager, LinkedIn ads, Search Engine Optimization (SEO), Social Media
Marketing, Email Marketing, and etc, and various marketing tools for 7+ years.
● Conducted marketing campaigns using select KPIs and provided solutions to problems such as declining
sales.
LLC "Begun"- Digital Advertising Agency 4/09 to 2/11
Marketing Director
● PR & Performance Marketing for a Leading Ad-Tech Company
● Lectured at over 10 events and trainings on internet advertising.
● Skillfully prepared speakers for more than 20 presentations.
● Event manager for 12 seminars and trainings throughout Ukraine.
● Published data analysis findings in 4 issues of a quarterly analytical publication for mass media, advertising
agencies, and companies called, “All-Ukrainian” that provided analysis of the internet advertising market in
Ukraine. The final reports were published in the media.
● Organized e-mail marketing including weekly mailings to over 52,000 subscribers.
CORE SKILLS & EXPERTISE:
Digital Advertising & SEO
● Paid Media Strategy – Google Ads (PPC, Display, Shopping, Performance Max), Meta Ads, LinkedIn
Ads.Data-driven digital campaigns focused on lead generation & customer acquisition
● SEO & Local Search Marketing – On-page SEO, Off-page SEO, Google My Business (GMB) Optimization,
Google Maps SEO
● Conversion Rate Optimization (CRO) – A/B Testing, Landing Page Optimization, User Behavior Analysis.
Optimizing customer journey from awareness to conversion
● YouTube Ads
● Performance Marketing & Growth Marketing
Anna Khrystiuk: Digital Marketing Manager | Performance Marketing Lead | CMO (Remote)
Marketing Automation & CRM
● Customer Relationship Management (CRM) – HubSpot, Salesforce, Thryv
● Email Marketing & Automation – MailChimp, Klaviyo, ActiveCampaign
● Retargeting & Remarketing – Google Ads, Facebook Pixel, Dynamic Retargeting
Content Strategy & Brand Growth
● Content Marketing & Copywriting – SEO-optimized blog articles, landing pages, and ad copy
● UI/UX & Website Optimization – WordPress CMS, Webflow, Sketch
● Community Engagement & PR – Press Releases, Social Media Strategy, Thought Leadership
Data Analytics & Reporting
● Google Analytics 4 (GA4), Google Search Console, Hotjar
● Multichannel Attribution & Marketing Funnel Optimization
● Customer Journey Mapping & Audience Segmentation
TECHNOLOGY & MARKETING TOOLS
● CRM & Marketing Automation: HubSpot, Salesforce, Thryv
● Content Management Systems (CMS): WordPress, Webflow
● Project Management: Asana, Trello, Jira, Slack, MS Teams
● AI & Marketing Tech: ChatGPT, Canva, Ahrefs, SEMrush, Sketch
● Ad Tracking & Performance Monitoring – Google Tag Manager, Facebook Pixel, Google Data Studio
(Looker)
SOFT SKILLS:
● Strategic Thinking & Problem-Solving
● Cross-Functional Collaboration & Team Leadership
● Analytical & Data-Driven Decision-Making
● Communication & Presentation Skills
● Adaptability & Continuous Learning
LANGUAGE SKILLS:
English: Advanced B2-C1(Certified)
Ukrainian & Russian: Fluent
Lecturer & Corporate Trainer | Be First Marketing School & School of Advertising Technologies:
(Digital Marketing & Performance Advertising Education, 2009-2017)
• Designed & delivered advanced digital marketing courses, covering PPC, SEO, analytics, and conversion
optimization.
• Trained 500+ professionals in performance marketing strategies, audience targeting, and paid media
management.
Type of Employment Seeking:
Full-Time, Remote, Part-Time
Work Permit: Authorized to work in the U.S.
Location: Chesapeake, Virginia U.S.
Email: [
Cell: (757) 756-8810
[
ANNA KHRYSTIUK: PROFESSIONAL SUMMARY
Results-driven Digital Marketing Manager with a strong background in paid media, SEO, CRM marketing, content
strategy, and data analytics. Proven ability to develop and execute multi-channel marketing strategies, optimize
conversion rates, and drive customer engagement. Extensive experience in Google Ads, Meta Ads, LinkedIn Ads,
and email marketing automation. Adept at leveraging AI tools, A/B testing, and UI/UX principles to enhance
digital campaigns and maximize ROI. More than 15+ years of experience in digital marketing, event marketing,
business growth marketing, and data-driven marketing.
EDUCATION and TRAINING
● Intensive English Program, Old Dominion University, Virginia (USA)
● Masters in Administrative Management, National Aviation University
● Masters in Software Engineering, National Aviation University
● Bachelor in Computer Science, National Aviation University
● Google Partners: “Entering the export market new opportunities for business development”
● Google Conference for Agency: “Digital Marketing”
● Google: “Performance Marketing”
● Google: “Mobile Marketing”
● Google: “Google for Gaming”
Certification 2024:
● Google Ads Search (ID: 106143128)
● Google Analytics (ID: 263624219)
PROFESSIONAL EXPERIENCE
COMMERCIAL SERVICES AND SOLUTIONS GROUP 11/2024 – Present, Project-Based
Commercial and Residential Appliance Repair in Phoenix, AZ
Digital Marketing Manager
Develop and Execute Digital Marketing Strategy:
● Paid Media Strategy & Performance Marketing. Designed and executed Google Ads (PPC, Display, Local
Services Ads, Performance Max) campaigns targeting specific neighborhoods and customer segments to increase
lead generation.
● Developed hyper-local Facebook & Instagram advertising strategies, leveraging Paid Social Media Strategy,
Audience Targeting, and Lookalike Audiences to drive customer acquisition.
● Implemented Retargeting & Remarketing Campaigns via Google Ads, Facebook Pixel, and Dynamic
Retargeting, improving conversion rates.
● Local SEO & Google Maps Optimization
● Developed and implemented a Local SEO strategy, improving search rankings for high-intent keywords in
Phoenix and surrounding cities.
● Optimized Google My Business (GMB) profiles, ensuring NAP consistency, customer engagement, and
reputation management through reviews.
● Conducted Google Maps SEO optimization, utilizing local citations, schema markup, and geotagging
techniques to enhance visibility.
● Social Media & Content Marketing
● Created location-based content marketing strategies, including blog posts, social media updates, and
community-driven content, increasing engagement.
Anna Khrystiuk: Digital Marketing Manager | Performance Marketing Lead | CMO (Remote)
● Data-Driven Marketing & Analytics
● Monitored and optimized digital marketing performance using Google Analytics 4 (GA4), Google Search
Console, Facebook Business Manager, and Looker Studio.
● Conducted A/B Testing & Conversion Rate Optimization (CRO), analyzing customer behavior and
optimizing landing pages for higher lead conversions.
● Implemented tracking solutions via Google Tag Manager & UTM parameters to measure ROI, CPA, and
CAC.
● Budget Management & ROI Optimization. Managed marketing budgets, allocating resources across
Google Ads, Meta Ads, and Local SEO initiatives to maximize Return on Ad Spend (ROAS).
"Webtris" LLC 1/18 to 1/24
Webtris - digital agency specialized in B2B|B2C businesses generated leads, built brand awareness, and drove
revenue (Kyiv. Ukraine)
Marketing Director (MD)
Clients: Engineering companies, car dealerships, insurance companies, logistics companies, financial
companies, beauty products companies, etc.
● Managed client relationships via Customer Lifetime Value analyses that ranged from 3 to 6 years to determine
the long-term revenue potential of various customer segments.
● Managed product releases and crafted go-to-market plans using various messaging strategies.
● Improved time-to-market by 30% using a digital marketing strategy overhaul process that often included the
redesign of core products.
● Created lead generation strategies that contributed to an increase in B2B|B2C sales by 24%.
● Managed advertising budgets based on profitability metrics (KPI, ROI, CRO).
● Used AI-powered tools to increase ROI and campaign effectiveness resulting in a 25% increase in
e-commerce sales and business growth.
● Ensured the company broke even within the 1st month of work due to my UI/UX design. Enhanced customer
engagement and loyalty with UI/UX-focused A/B testing.
● Presented as a lecturer at more than 5 marketing seminars, trainings, and masterclasses throughout Ukraine.
Digital Mode LLC- Digital Marketing Agency 6/21 to 2/22
Chief Commercial Officer (CCO)
● Hired and trained 8+ marketing professionals in 1 month.
● Managed a team of 10+ digital marketing specialists such as SEO, PPC specialists, Designers, Analysts,
E-mail specialists, etc. Oversaw professional development and training of specialists. Managed KPIs set by the
client.
● Created and organized workflows to ensure effective collaboration among all agency departments.
● Collaborated with a team to create marketing strategies and events aimed at boosting company sales.
● Created and implemented comprehensive marketing plans for diverse businesses with a focus on maximizing
ROI, KPIs, and achieving sales targets.
● Ensured the agency fulfilled all customer obligations resulting in a 95% customer satisfaction rate.
● Conducted digital marketing analysis to devise effective strategies for the agency.
Anna Khrystiuk: Digital Marketing Manager | Performance Marketing Lead | CMO (Remote)
● Addressed issues related to commercial, economic, and professional activities of the agency.
"ADLABS-Ukraine" LLC- Digital Marketing Agency 2/11 to 1/18
Marketing Director
● Worked with a team to create promotional content, marketing strategies, and events to drive sales for the
company.
● Developed and executed comprehensive strategies for various businesses, focusing on maximizing ROI and
achieving sales targets.
● Organized, planned, and executed more than 30 events.
● Presented at over 20 marketing conferences, programs, seminars, trainings, and master classes in Ukraine
covering topics such as PPC, SEO, SMM, and Analytics.
● Instructed students at internet marketing and marketing schools for over 5 years.
● Met regularly with marketing partners and vendors.
● Developed a partner program that increased sales by more than 30% for the company.
● Created successful online marketing campaigns for major clients.
● Managed Google Ads, Meta Ads Manager, LinkedIn ads, Search Engine Optimization (SEO), Social Media
Marketing, Email Marketing, and etc, and various marketing tools for 7+ years.
● Conducted marketing campaigns using select KPIs and provided solutions to problems such as declining
sales.
LLC "Begun"- Digital Advertising Agency 4/09 to 2/11
Marketing Director
● PR & Performance Marketing for a Leading Ad-Tech Company
● Lectured at over 10 events and trainings on internet advertising.
● Skillfully prepared speakers for more than 20 presentations.
● Event manager for 12 seminars and trainings throughout Ukraine.
● Published data analysis findings in 4 issues of a quarterly analytical publication for mass media, advertising
agencies, and companies called, “All-Ukrainian” that provided analysis of the internet advertising market in
Ukraine. The final reports were published in the media.
● Organized e-mail marketing including weekly mailings to over 52,000 subscribers.
CORE SKILLS & EXPERTISE:
Digital Advertising & SEO
● Paid Media Strategy – Google Ads (PPC, Display, Shopping, Performance Max), Meta Ads, LinkedIn
Ads.Data-driven digital campaigns focused on lead generation & customer acquisition
● SEO & Local Search Marketing – On-page SEO, Off-page SEO, Google My Business (GMB) Optimization,
Google Maps SEO
● Conversion Rate Optimization (CRO) – A/B Testing, Landing Page Optimization, User Behavior Analysis.
Optimizing customer journey from awareness to conversion
● YouTube Ads
● Performance Marketing & Growth Marketing
Anna Khrystiuk: Digital Marketing Manager | Performance Marketing Lead | CMO (Remote)
Marketing Automation & CRM
● Customer Relationship Management (CRM) – HubSpot, Salesforce, Thryv
● Email Marketing & Automation – MailChimp, Klaviyo, ActiveCampaign
● Retargeting & Remarketing – Google Ads, Facebook Pixel, Dynamic Retargeting
Content Strategy & Brand Growth
● Content Marketing & Copywriting – SEO-optimized blog articles, landing pages, and ad copy
● UI/UX & Website Optimization – WordPress CMS, Webflow, Sketch
● Community Engagement & PR – Press Releases, Social Media Strategy, Thought Leadership
Data Analytics & Reporting
● Google Analytics 4 (GA4), Google Search Console, Hotjar
● Multichannel Attribution & Marketing Funnel Optimization
● Customer Journey Mapping & Audience Segmentation
TECHNOLOGY & MARKETING TOOLS
● CRM & Marketing Automation: HubSpot, Salesforce, Thryv
● Content Management Systems (CMS): WordPress, Webflow
● Project Management: Asana, Trello, Jira, Slack, MS Teams
● AI & Marketing Tech: ChatGPT, Canva, Ahrefs, SEMrush, Sketch
● Ad Tracking & Performance Monitoring – Google Tag Manager, Facebook Pixel, Google Data Studio
(Looker)
SOFT SKILLS:
● Strategic Thinking & Problem-Solving
● Cross-Functional Collaboration & Team Leadership
● Analytical & Data-Driven Decision-Making
● Communication & Presentation Skills
● Adaptability & Continuous Learning
LANGUAGE SKILLS:
English: Advanced B2-C1(Certified)
Ukrainian & Russian: Fluent
Lecturer & Corporate Trainer | Be First Marketing School & School of Advertising Technologies:
(Digital Marketing & Performance Advertising Education, 2009-2017)
• Designed & delivered advanced digital marketing courses, covering PPC, SEO, analytics, and conversion
optimization.
• Trained 500+ professionals in performance marketing strategies, audience targeting, and paid media
management.
Type of Employment Seeking:
Full-Time, Remote, Part-Time
Work Permit: Authorized to work in the U.S.
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The candidate's resume is posted at https://www.work.ua/resumes/13005598/