Тетяна

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Creative Designer Brand Strategist Digital Marketer

Tetiana Zakharchuk
who I am
I am a designer who turns brands into emotional stories that connect with
people. My strengths lie in branding, marketing, and digital design. For 10+
years, I have been crafting strategic design that drives real business results—
brand awareness, audience engagement, and impactful advertising
campaigns.

I think creatively, structurally, and strategically, enabling me to build strong
brands and collaborate with companies that strive to lead the market.

Education & Skills & Tools
Training Design & Branding
✅
�
Projector (2024) – Brand identity, brand guidelines, marketing campaigns
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Motion Design Beginning UI/UX, landing pages, web design
✅
Print design: packaging, brochures, presentations
� ✅
Color theory, typography, composition
Genius Marketing School (2019)
– Internet Marketing ✅
Creative thinking + analytical approach

�
Moore Global Network – Digital Marketing & Strategy
Branding & Marketing Training
✅
(2017-2023) SEO, Google Analytics, Meta Ads Manager
✅
Marketing strategy, content marketing
� ✅
Kyiv College of Information Creative social media campaigns (Instagram, TikTok, LinkedIn)
Services & Printing (2013-2017) ✅
Audience analysis, A/B testing

Tools & Tech
✅
Adobe Creative Suite (Illustrator, Photoshop, InDesign,
Lightroom After Effects)
✅
Figma, Webflow, Tilda
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Blender, (learning in progress)
✅
Marketing tools: GoogleAds, MetaAdsManager, Selzy
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AI-powered design tools: Adobe Firefly, MidJourney, DALL-E
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AI-driven marketing tools: ChatGPT, Jasper, Looka, HubSpot
Professional Experience

Lead Designer & › Conducted comprehensive evaluations of company branding and marketing strategies.
Consultant Optimizer › Analyzed team competencies, workflows, and identified areas for optimization.
Utech logistics
› Developed structural guidelines to enhance operational efficiency and team
collaboration.
� 2024 › Created detailed brand reports, including content audit, audience research, and design
system improvements.
› Provided AI-driven recommendations for marketing and design automation.

Branding & Design › Developed brand identities for startups in cosmetics, logistics, and tech industries.
Projects › Designed and animated UI/UX for landing pages in digital and e-commerce sectors.
Freelance
› Created strategic content for Instagram, TikTok, LinkedIn, improving engagement
rates.
� 2022 – 2024 › Launched and optimized ad campaigns on Meta Ads & Google Ads.
› Designed marketing visuals for campaigns, increasing brand recognition by 40%.

Lead Designer › Rebranded an international company in just 6 weeks—website redesign, landing pages,
Moore in Kyiv brand identity, and marketing campaigns.
› Designed visuals for Google Ads & social media, increasing audience engagement by
� 2017 – 2022 50%.
› Packaging & print materials: brochures, presentations, corporate gifts.
› SMM & digital promotions: content plans, visuals, stories, ad creatives.
› Mentored junior designers, optimized workflows, and integrated AI-powered tools.

why me?
I know how to create holistic solutions—from visual branding to marketing strategies.
I thrive where I can think beyond the obvious, push boundaries, and create emotions.
I am looking for a team of visionaries, shaping the future of branding.
If you need a designer-marketer who does more than just "design"—but builds brands, let’s talk.